---
title: "Cardrona Distillery vs Glenfiddich: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Cardrona Distillery or Glenfiddich? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/cardrona-distillery-vs-glenfiddich"
publisher: "Brandwave"
---

# Cardrona Distillery vs Glenfiddich: Which is more popular by branded search in New Zealand?

Which is more popular in search, Cardrona Distillery or Glenfiddich? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cardrona Distillery and Glenfiddich
- **Competitive set**: Whisky brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Cardrona Distillery Share of Search**: 14.9%
- **Glenfiddich Share of Search**: 14.6%

## Which is more popular in search, Cardrona Distillery or Glenfiddich?

- In August 2026, Cardrona Distillery and Glenfiddich were level on Share of Search among whisky brands in New Zealand, with an estimated 4.7K versus 4.5K branded searches, at 14.9% and 14.6% estimated Share of Search.
- The lead changed hands 4 times in the 11 months ending August 2026: Glenfiddich took it in December 2025, Cardrona Distillery took it in January 2026, Glenfiddich took it in April 2026, Cardrona Distillery took it in August 2026.
- Across the 11 months ending August 2026, Cardrona Distillery’s estimated Share of Search among whisky brands in New Zealand moved from 14.1% to 14.9%, and its estimated monthly branded searches moved from 3.8K to 4.7K.
- Across the 11 months ending August 2026, Glenfiddich’s estimated Share of Search among whisky brands in New Zealand moved from 13.2% to 14.6%, and its estimated monthly branded searches moved from 3.6K to 4.5K.

## How did search popularity change for New Zealand whisky brands in August 2026?

- In August 2026, Cardrona Distillery overtook Jack Daniel's to rank 4th among whisky brands in New Zealand, at 14.9%.
- In August 2026, Glenfiddich gained estimated Share of Search among whisky brands in New Zealand, from 13.9% to 14.6%.

## Month by month

| Month | Cardrona Distillery estimated searches | Cardrona Distillery Share of Search | Cardrona Distillery rank | Glenfiddich estimated searches | Glenfiddich Share of Search | Glenfiddich rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.8K | 14.1% | 4 | 3.6K | 13.2% | 6 |
| Nov 2025 | 4.7K | 16.8% | 3 | 4.2K | 15.1% | 5 |
| Dec 2025 | 5.7K | 11.2% | 6 | 7.8K | 15.3% | 3 |
| Jan 2026 | 5.6K | 19.6% | 2 | 4.1K | 14.1% | 5 |
| Feb 2026 | 4.6K | 18.1% | 3 | 3.5K | 13.9% | 5 |
| Mar 2026 | 4.6K | 17% | 4 | 3.6K | 13.5% | 5 |
| Apr 2026 | 3.8K | 14% | 5 | 3.8K | 14.1% | 4 |
| May 2026 | 3.1K | 11.7% | 6 | 3.7K | 13.8% | 4 |
| Jun 2026 | 3K | 11.5% | 6 | 3.7K | 13.8% | 5 |
| Jul 2026 | 3.8K | 13% | 6 | 4K | 13.9% | 4 |
| Aug 2026 | 4.7K | 14.9% | 4 | 4.5K | 14.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cardrona Distillery’s and Glenfiddich’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cardrona Distillery**: Measured on the search terms “cardrona distillery”, “cardrona distillery near me”, “cardrona distillery new zealand”, “cardrona distillery whiskey”, “cardrona distillery whisky”, “cardrona whisky”, “cardronadistillery”, “the cardrona distillery” and “the cardrona whisky”, summed into one figure.
- **Glenfiddich**: Measured on the search terms “glenfiddich”, “glenfiddich 12”, “glenfiddich 12 year”, “glenfiddich 15”, “glenfiddich 18”, “glenfiddich 1l”, “glenfiddich 21”, “glenfiddich bourbon”, “glenfiddich com”, “glenfiddich distillery”, “glenfiddich malt whisky”, “glenfiddich near me”, “glenfiddich nz”, “glenfiddich online”, “glenfiddich perpetual collection vat 01”, “glenfiddich project xx”, “glenfiddich scotch”, “glenfiddich vat 01” and “glenfiddich whisky price”, summed into one figure.

- [Cardrona Distillery profile](/demand/nz/brands/cardrona-distillery)
- [Glenfiddich profile](/demand/nz/brands/glenfiddich)
- [All whisky brands in New Zealand](/demand/nz/categories/nz-whisky-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cardrona Distillery or Glenfiddich?

In August 2026, Cardrona Distillery and Glenfiddich were level on Share of Search among whisky brands in New Zealand, with an estimated 4.7K versus 4.5K branded searches, at 14.9% and 14.6% estimated Share of Search.

## Cite this page

Brandwave. "Cardrona Distillery vs Glenfiddich: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cardrona-distillery-vs-glenfiddich

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cardrona-distillery-vs-glenfiddich. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
