--- title: "Card Merchant vs Hobby Lords: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Card Merchant or Hobby Lords? Compare estimated monthly branded-search demand and Share of Search inside the Card and tabletop game stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/card-merchant-vs-hobby-lords" publisher: "Brandwave" --- # Card Merchant vs Hobby Lords: Which is more popular by branded search in New Zealand? Which is more popular in search, Card Merchant or Hobby Lords? Compare estimated monthly branded-search demand and Share of Search inside the Card and tabletop game stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Card Merchant and Hobby Lords - **Competitive set**: Card and tabletop game stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Card Merchant Share of Search**: 25.4% - **Hobby Lords Share of Search**: 30.6% ## Which is more popular in search, Card Merchant or Hobby Lords? - In August 2026, Hobby Lords had more branded searches than Card Merchant among card and tabletop game stores in New Zealand. Hobby Lords was estimated to have 13K branded searches compared to Card Merchant’s 10.8K, and held a 30.6% Share of Search versus Card Merchant’s 25.4%. - The lead changed hands once in the 11 months ending August 2026: Hobby Lords took it in March 2026. - Across the 11 months ending August 2026, Card Merchant’s estimated Share of Search among card and tabletop game stores in New Zealand moved from 28% to 25.4%, and its estimated monthly branded searches moved from 8.7K to 10.8K. - Across the 11 months ending August 2026, Hobby Lords’ estimated Share of Search among card and tabletop game stores in New Zealand moved from 18.1% to 30.6%, and its estimated monthly branded searches moved from 5.6K to 13K. ## How did search popularity change for New Zealand card and tabletop game stores in August 2026? - Estimated monthly branded searches for Hobby Lords in New Zealand rose 130.6% over 11 measured months, from 5.6K to 13K in August 2026. - Estimated monthly branded searches for Card Merchant in New Zealand rose 23.7% over 11 measured months, from 8.7K to 10.8K in August 2026. ## Month by month | Month | Card Merchant estimated searches | Card Merchant Share of Search | Card Merchant rank | Hobby Lords estimated searches | Hobby Lords Share of Search | Hobby Lords rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.7K | 28% | 1 | 5.6K | 18.1% | 2 | | Nov 2025 | 10.5K | 27.6% | 1 | 10K | 26.4% | 2 | | Dec 2025 | 10.4K | 27.7% | 1 | 8.2K | 21.8% | 2 | | Jan 2026 | 10.5K | 25.2% | 1 | 10.4K | 25% | 2 | | Feb 2026 | 10.4K | 29% | 1 | 8.6K | 23.9% | 2 | | Mar 2026 | 8.7K | 23.6% | 2 | 8.8K | 23.7% | 1 | | Apr 2026 | 10.8K | 24.7% | 2 | 12.5K | 28.8% | 1 | | May 2026 | 10.5K | 26.5% | 2 | 10.6K | 26.7% | 1 | | Jun 2026 | 10.6K | 25.3% | 2 | 13.1K | 31.2% | 1 | | Jul 2026 | 10.7K | 25% | 2 | 13.1K | 30.6% | 1 | | Aug 2026 | 10.8K | 25.4% | 2 | 13K | 30.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Card Merchant’s and Hobby Lords’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Card Merchant**: Measured on the search terms “card merchant”, “card merchant near me”, “card merchant new zealand”, “card merchant nz”, “cardmerchant” and “cardmerchant nz”, summed into one figure. - **Hobby Lords**: Measured on the search terms “hobby lords”, “hobby lords near me”, “hobby lords new zealand”, “hobby lords nz”, “hobby lords pokemon cards”, “hobbylords” and “hobbylords nz”, summed into one figure. - [Card Merchant profile](/demand/nz/brands/card-merchant) - [Hobby Lords profile](/demand/nz/brands/hobby-lords) - [All card and tabletop game stores in New Zealand](/demand/nz/categories/nz-card-and-tabletop-game-stores): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Card Merchant or Hobby Lords? In August 2026, Hobby Lords had more branded searches than Card Merchant among card and tabletop game stores in New Zealand. Hobby Lords was estimated to have 13K branded searches compared to Card Merchant’s 10.8K, and held a 30.6% Share of Search versus Card Merchant’s 25.4%. ## Cite this page Brandwave. "Card Merchant vs Hobby Lords: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/card-merchant-vs-hobby-lords This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/card-merchant-vs-hobby-lords. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.