--- title: "Carbonite vs IDrive: Which is searched more in New Zealand?" description: "Is Carbonite or IDrive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backup software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/carbonite-vs-idrive" publisher: "Brandwave" --- # Carbonite vs IDrive: Which is searched more in New Zealand? Is Carbonite or IDrive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backup software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carbonite and IDrive - **Competitive set**: Backup software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Carbonite Share of Search**: 2.2% - **IDrive Share of Search**: 10.3% ## Is Carbonite or IDrive more popular in search? - In September 2026, IDrive had more branded searches than Carbonite among backup software in New Zealand. IDrive had about 480 branded searches, while Carbonite had 100. IDrive made up 10.3% of all backup software searches we track, and Carbonite accounted for 2.2%. - IDrive was ahead of Carbonite in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Carbonite’s share of searches among backup software in New Zealand moved from 2.1% to 2.2%, and its estimated monthly branded searches held steady at 100. - Across the 12 months ending September 2026, IDrive’s share of searches among backup software in New Zealand moved from 15.1% to 10.3%, and its estimated monthly branded searches moved from 720 to 480. ## Top backup software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IDrive appeared in all five answers. Carbonite did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Backblaze | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | IDrive | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Acronis | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | TIMG | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Veeam | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Datto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carbonite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Druva | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about backup software - Asked ChatGPT "Which backup service should I use in New Zealand?": 1. Backblaze, 2. IDrive, 3. TIMG - Asked ChatGPT "What are the best backup services in New Zealand?": 1. Backblaze, 2. IDrive, 3. Acronis, 4. TIMG, 5. Veeam - Asked ChatGPT "What's the best backup service in New Zealand for file recovery?": 1. Backblaze, 2. IDrive, 3. Acronis - Searched Google, AI Overview "backup software": 1. Acronis, 2. IDrive, 3. Backblaze - Searched Google, AI Overview "cloud backup service": 1. IDrive, 2. Backblaze, 3. Acronis Not named in any answer: Datto, Carbonite and Druva. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand backup software in September 2026? - In September 2026, IDrive lost share of searches among backup software in New Zealand, from 12% to 10.3%. ## Month by month | Month | Carbonite estimated searches | Carbonite Share of Search | Carbonite rank | IDrive estimated searches | IDrive Share of Search | IDrive rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 100 | 2.1% | 7 | 720 | 15.1% | 3 | | Nov 2025 | 80 | 1.8% | 7 | 720 | 15.8% | 2 | | Dec 2025 | 80 | 2.2% | 7 | 590 | 16% | 3 | | Jan 2026 | 120 | 2.9% | 7 | 590 | 14.1% | 3 | | Feb 2026 | 110 | 3.2% | 7 | 480 | 13.8% | 2 | | Mar 2026 | 80 | 2% | 7 | 480 | 11.9% | 3 | | Apr 2026 | 80 | 2.3% | 7 | 480 | 13.8% | 2 | | May 2026 | 100 | 2.6% | 7 | 480 | 12.5% | 2 | | Jun 2026 | 110 | 2.5% | 7 | 590 | 13.6% | 3 | | Jul 2026 | 100 | 2.7% | 7 | 480 | 12.9% | 3 | | Aug 2026 | 80 | 2% | 7 | 480 | 12% | 4 | | Sep 2026 | 100 | 2.2% | 7 | 480 | 10.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Carbonite’s and IDrive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carbonite**: Measured on the search terms “carbonite”, “carbonite backup” and “carbonite cloud backup”, summed into one figure. - **IDrive**: Measured on the search term “idrive”. - [Carbonite profile](/demand/nz/brands/carbonite) - [IDrive profile](/demand/nz/brands/idrive) - [All backup software in New Zealand](/demand/nz/categories/nz-backup-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Carbonite or IDrive more popular in search? In September 2026, IDrive had more branded searches than Carbonite among backup software in New Zealand. IDrive had about 480 branded searches, while Carbonite had 100. IDrive made up 10.3% of all backup software searches we track, and Carbonite accounted for 2.2%. ## Cite this page Brandwave. "Carbonite vs IDrive: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/carbonite-vs-idrive This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/carbonite-vs-idrive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.