---
title: "Carbonite vs Datto: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Carbonite or Datto? Compare estimated monthly branded-search demand and Share of Search inside the Backup software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/carbonite-vs-datto"
publisher: "Brandwave"
---

# Carbonite vs Datto: Which is more popular by branded search in New Zealand?

Which is more popular in search, Carbonite or Datto? Compare estimated monthly branded-search demand and Share of Search inside the Backup software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carbonite and Datto
- **Competitive set**: Backup software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Carbonite Share of Search**: 4.2%
- **Datto Share of Search**: 17.8%

## Which is more popular in search, Carbonite or Datto?

- In August 2026, Datto had more branded searches than Carbonite among backup software in New Zealand. Datto was estimated to have 340 branded searches compared to Carbonite’s 80, and held a 17.8% Share of Search versus Carbonite’s 4.2%.
- Datto was ahead of Carbonite in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carbonite’s estimated Share of Search among backup software in New Zealand moved from 4.3% to 4.2%, and its estimated monthly branded searches moved from 100 to 80.
- Across the 11 months ending August 2026, Datto’s estimated Share of Search among backup software in New Zealand moved from 12.8% to 17.8%, and its estimated monthly branded searches moved from 300 to 340.

## How did search popularity change for New Zealand backup software in August 2026?

- In August 2026, Datto overtook Acronis to rank 3rd among backup software in New Zealand, at 17.8%.
- In August 2026, Carbonite lost estimated Share of Search among backup software in New Zealand, from 5.3% to 4.2%.

## Month by month

| Month | Carbonite estimated searches | Carbonite Share of Search | Carbonite rank | Datto estimated searches | Datto Share of Search | Datto rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 100 | 4.3% | 5 | 300 | 12.8% | 4 |
| Nov 2025 | 80 | 3.7% | 5 | 360 | 16.8% | 4 |
| Dec 2025 | 80 | 4.7% | 5 | 180 | 10.7% | 4 |
| Jan 2026 | 120 | 6.4% | 5 | 220 | 11.7% | 4 |
| Feb 2026 | 110 | 6.8% | 5 | 250 | 15.4% | 4 |
| Mar 2026 | 80 | 4.3% | 5 | 310 | 16.7% | 3 |
| Apr 2026 | 80 | 4.8% | 5 | 290 | 17.4% | 3 |
| May 2026 | 100 | 6% | 5 | 310 | 18.6% | 3 |
| Jun 2026 | 120 | 5.8% | 5 | 290 | 14% | 3 |
| Jul 2026 | 100 | 5.3% | 5 | 270 | 14.4% | 4 |
| Aug 2026 | 80 | 4.2% | 5 | 340 | 17.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Carbonite’s and Datto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carbonite**: Measured on the search terms “carbonite”, “carbonite backup”, “carbonite cloud backup” and “carbonite com”, summed into one figure.
- **Datto**: Measured on the search terms “datto”, “datto backup”, “datto cloud backup”, “datto com”, “datto online” and “datto work place”, summed into one figure.

- [Carbonite profile](/demand/nz/brands/carbonite)
- [Datto profile](/demand/nz/brands/datto)
- [All backup software in New Zealand](/demand/nz/categories/nz-backup-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carbonite or Datto?

In August 2026, Datto had more branded searches than Carbonite among backup software in New Zealand. Datto was estimated to have 340 branded searches compared to Carbonite’s 80, and held a 17.8% Share of Search versus Carbonite’s 4.2%.

## Cite this page

Brandwave. "Carbonite vs Datto: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/carbonite-vs-datto

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/carbonite-vs-datto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.