--- title: "Captivate vs Spotify for Creators: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Captivate or Spotify for Creators? Compare estimated monthly branded-search demand and Share of Search inside the Podcast hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/captivate-vs-spotify-for-creators" publisher: "Brandwave" --- # Captivate vs Spotify for Creators: Which is more popular by branded search in New Zealand? Which is more popular in search, Captivate or Spotify for Creators? Compare estimated monthly branded-search demand and Share of Search inside the Podcast hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Captivate and Spotify for Creators - **Competitive set**: Podcast hosting platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Captivate Share of Search**: 3.1% - **Spotify for Creators Share of Search**: 45.4% ## Which is more popular in search, Captivate or Spotify for Creators? - In August 2026, Spotify for Creators had more branded searches than Captivate among podcast hosting platforms in New Zealand. Spotify for Creators was estimated to have 740 branded searches compared to Captivate’s 50, and held a 45.4% Share of Search versus Captivate’s 3.1%. - Spotify for Creators was ahead of Captivate in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Captivate’s estimated Share of Search among podcast hosting platforms in New Zealand moved from 1.9% to 3.1%, and its estimated monthly branded searches moved from 30 to 50. - Across the 11 months ending August 2026, Spotify for Creators’ estimated Share of Search among podcast hosting platforms in New Zealand moved from 39.7% to 45.4%, and its estimated monthly branded searches moved from 620 to 740. ## How did search popularity change for New Zealand podcast hosting platforms in August 2026? - In August 2026, Spotify for Creators lost estimated Share of Search among podcast hosting platforms in New Zealand, from 49% to 45.4%. - Estimated monthly branded searches for Captivate in New Zealand rose 66.7% over 11 measured months, from 30 to 50 in August 2026. ## Month by month | Month | Captivate estimated searches | Captivate Share of Search | Captivate rank | Spotify for Creators estimated searches | Spotify for Creators Share of Search | Spotify for Creators rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 1.9% | 6 | 620 | 39.7% | 1 | | Nov 2025 | 20 | 1.3% | 6 | 490 | 32.7% | 1 | | Dec 2025 | 30 | 2.4% | 6 | 520 | 42.3% | 1 | | Jan 2026 | 30 | 2.2% | 6 | 570 | 42.5% | 1 | | Feb 2026 | 20 | 1.4% | 6 | 590 | 42.1% | 1 | | Mar 2026 | 50 | 2.6% | 5 | 740 | 38.3% | 1 | | Apr 2026 | 60 | 3.7% | 5 | 550 | 34% | 1 | | May 2026 | 50 | 2.8% | 6 | 720 | 40% | 1 | | Jun 2026 | 60 | 3.6% | 5 | 670 | 40.1% | 1 | | Jul 2026 | 50 | 3.3% | 5 | 750 | 49% | 1 | | Aug 2026 | 50 | 3.1% | 5 | 740 | 45.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Captivate’s and Spotify for Creators’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Captivate**: Measured on the search terms “captivate fm”, “captivate podcast” and “captivate podcast hosting”, summed into one figure. - **Spotify for Creators**: Measured on the search terms “creators spotify com”, “spotify for creators”, “spotify for creators podcast”, “spotify for creators podcast hosting”, “spotify for creators rss”, “spotify for podcasters” and “spotifyforcreators”, summed into one figure. - [Captivate profile](/demand/nz/brands/captivate) - [Spotify for Creators profile](/demand/nz/brands/spotify-for-creators) - [All podcast hosting platforms in New Zealand](/demand/nz/categories/nz-podcast-hosting-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Captivate or Spotify for Creators? In August 2026, Spotify for Creators had more branded searches than Captivate among podcast hosting platforms in New Zealand. Spotify for Creators was estimated to have 740 branded searches compared to Captivate’s 50, and held a 45.4% Share of Search versus Captivate’s 3.1%. ## Cite this page Brandwave. "Captivate vs Spotify for Creators: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/captivate-vs-spotify-for-creators This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/captivate-vs-spotify-for-creators. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.