---
title: "Captivate vs RSS.com: Which is more popular in New Zealand?"
description: "Is Captivate or RSS.com more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/captivate-vs-rss-com"
publisher: "Brandwave"
---

# Captivate vs RSS.com: Which is more popular in New Zealand?

Is Captivate or RSS.com more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Captivate and RSS.com
- **Competitive set**: Podcast hosting platforms
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **Captivate Share of Search**: 4%
- **RSS.com Share of Search**: 0.81%

## Is Captivate or RSS.com more popular in search?

- In October 2026, Captivate had more branded searches than RSS.com among podcast hosting platforms in New Zealand. Captivate had about 50 branded searches, while RSS.com had 10. Captivate made up 4% of all podcast hosting platform searches we track, and RSS.com accounted for 0.81%.
- Captivate was ahead of RSS.com in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Captivate’s share of searches among podcast hosting platforms in New Zealand moved from 1.3% to 4%, and its estimated monthly branded searches moved from 20 to 50.
- Across the 12 months ending October 2026, RSS.com’s share of searches among podcast hosting platforms in New Zealand moved from 0.67% to 0.81%, and its estimated monthly branded searches held steady at 10.

## Top podcast hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Captivate was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. RSS.com was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Captivate was listed before RSS.com in three out of four answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Spotify for Creators | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Buzzsprout | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Transistor | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Captivate | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| RSS.com | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Podbean | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Libsyn | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Acast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about podcast hosting platforms

- Asked ChatGPT "Which podcast hosting platform should I use in New Zealand?": 1. Spotify for Creators, 2. Buzzsprout, 3. Transistor, 4. Podbean
- Asked ChatGPT "What are the best podcast hosting platforms in New Zealand?": 1. Spotify for Creators, 2. Buzzsprout, 3. Transistor, 4. Captivate, 5. RSS.com
- Asked ChatGPT "What's the best podcast hosting platform in New Zealand for publishing a podcast?": 1. Buzzsprout, 2. Spotify for Creators, 3. Captivate, 4. Transistor
- Searched Google, AI Overview "best podcast hosting": 1. RSS.com, 2. Buzzsprout, 3. Transistor, 4. Spotify for Creators, 5. Captivate, 6. Podbean
- Searched Google, AI Overview "podcast hosting platform": 1. Spotify for Creators, 2. Buzzsprout, 3. Captivate, 4. Transistor, 5. RSS.com, 6. Libsyn

Not named in any answer: Acast.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand podcast hosting platforms in October 2026?

- Estimated monthly branded searches for Captivate in New Zealand rose 150% over 12 measured months, from 20 to 50 in October 2026.

## How has branded search for Captivate and RSS.com changed in New Zealand over the last 12 months?

| Month | Captivate estimated searches | Captivate Share of Search | Captivate rank | RSS.com estimated searches | RSS.com Share of Search | RSS.com rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 20 | 1.3% | 6 | 10 | 0.67% | 7 |
| Dec 2025 | 30 | 2.5% | 6 | 10 | 0.83% | 7 |
| Jan 2026 | 30 | 2.3% | 6 | 10 | 0.76% | 7 |
| Feb 2026 | 20 | 1.5% | 6 | 10 | 0.74% | 7 |
| Mar 2026 | 50 | 2.7% | 5 | 10 | 0.53% | 7 |
| Apr 2026 | 60 | 3.8% | 5 | 10 | 0.64% | 7 |
| May 2026 | 50 | 2.9% | 5 | 10 | 0.57% | 7 |
| Jun 2026 | 60 | 3.8% | 5 | 10 | 0.63% | 7 |
| Jul 2026 | 50 | 3.4% | 5 | 10 | 0.67% | 7 |
| Aug 2026 | 50 | 3.1% | 5 | 10 | 0.62% | 7 |
| Sep 2026 | 50 | 3.6% | 5 | 10 | 0.72% | 7 |
| Oct 2026 | 50 | 4% | 5 | 10 | 0.81% | 7 |

## How are Captivate’s and RSS.com’s branded searches counted?

Brandwave collects information about searches that people make online using Captivate’s and RSS.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Captivate**: Measured on the search terms “captivate fm”, “captivate podcast” and “captivate podcast hosting”, summed into one figure.
- **RSS.com**: Measured on the search term “rss.com”.

- [Captivate profile](/demand/nz/brands/captivate)
- [RSS.com profile](/demand/nz/brands/rss-com)
- [All podcast hosting platforms in New Zealand](/demand/nz/categories/nz-podcast-hosting-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Captivate or RSS.com more popular in search?

In October 2026, Captivate had more branded searches than RSS.com among podcast hosting platforms in New Zealand. Captivate had about 50 branded searches, while RSS.com had 10. Captivate made up 4% of all podcast hosting platform searches we track, and RSS.com accounted for 0.81%.

## Cite this page

Brandwave. "Captivate vs RSS.com: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/captivate-vs-rss-com

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/captivate-vs-rss-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
