---
title: "Captivate vs Libsyn: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Captivate or Libsyn? Compare estimated monthly branded-search demand and Share of Search inside the Podcast hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/captivate-vs-libsyn"
publisher: "Brandwave"
---

# Captivate vs Libsyn: Which is more popular by branded search in New Zealand?

Which is more popular in search, Captivate or Libsyn? Compare estimated monthly branded-search demand and Share of Search inside the Podcast hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Captivate and Libsyn
- **Competitive set**: Podcast hosting platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Captivate Share of Search**: 3.1%
- **Libsyn Share of Search**: 2.5%

## Which is more popular in search, Captivate or Libsyn?

- In August 2026, Captivate had more branded searches than Libsyn among podcast hosting platforms in New Zealand. Captivate was estimated to have 50 branded searches compared to Libsyn’s 40, and held a 3.1% Share of Search versus Libsyn’s 2.5%.
- The lead changed hands 3 times in the 11 months ending August 2026: Captivate took it in March 2026, Libsyn took it in May 2026, Captivate took it in July 2026.
- Across the 11 months ending August 2026, Captivate’s estimated Share of Search among podcast hosting platforms in New Zealand moved from 1.9% to 3.1%, and its estimated monthly branded searches moved from 30 to 50.
- Across the 11 months ending August 2026, Libsyn’s estimated Share of Search among podcast hosting platforms in New Zealand moved from 3.2% to 2.5%, and its estimated monthly branded searches moved from 50 to 40.

## How did search popularity change for New Zealand podcast hosting platforms in August 2026?

- Estimated monthly branded searches for Captivate in New Zealand rose 66.7% over 11 measured months, from 30 to 50 in August 2026.
- Estimated monthly branded searches for Libsyn in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.

## Month by month

| Month | Captivate estimated searches | Captivate Share of Search | Captivate rank | Libsyn estimated searches | Libsyn Share of Search | Libsyn rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 1.9% | 6 | 50 | 3.2% | 5 |
| Nov 2025 | 20 | 1.3% | 6 | 70 | 4.7% | 5 |
| Dec 2025 | 30 | 2.4% | 6 | 60 | 4.9% | 5 |
| Jan 2026 | 30 | 2.2% | 6 | 50 | 3.7% | 5 |
| Feb 2026 | 20 | 1.4% | 6 | 60 | 4.3% | 5 |
| Mar 2026 | 50 | 2.6% | 5 | 40 | 2.1% | 6 |
| Apr 2026 | 60 | 3.7% | 5 | 30 | 1.9% | 6 |
| May 2026 | 50 | 2.8% | 6 | 60 | 3.3% | 5 |
| Jun 2026 | 60 | 3.6% | 5 | 60 | 3.6% | 6 |
| Jul 2026 | 50 | 3.3% | 5 | 30 | 2% | 6 |
| Aug 2026 | 50 | 3.1% | 5 | 40 | 2.5% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Captivate’s and Libsyn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Captivate**: Measured on the search terms “captivate fm”, “captivate podcast” and “captivate podcast hosting”, summed into one figure.
- **Libsyn**: Measured on the search terms “libsyn”, “libsyn com”, “libsyn podcast” and “libsyn podcast hosting”, summed into one figure.

- [Captivate profile](/demand/nz/brands/captivate)
- [Libsyn profile](/demand/nz/brands/libsyn)
- [All podcast hosting platforms in New Zealand](/demand/nz/categories/nz-podcast-hosting-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Captivate or Libsyn?

In August 2026, Captivate had more branded searches than Libsyn among podcast hosting platforms in New Zealand. Captivate was estimated to have 50 branded searches compared to Libsyn’s 40, and held a 3.1% Share of Search versus Libsyn’s 2.5%.

## Cite this page

Brandwave. "Captivate vs Libsyn: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/captivate-vs-libsyn

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/captivate-vs-libsyn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.