--- title: "Captain Morgan vs Malibu: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Captain Morgan or Malibu? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/captain-morgan-vs-malibu" publisher: "Brandwave" --- # Captain Morgan vs Malibu: Which is more popular by branded search in New Zealand? Which is more popular in search, Captain Morgan or Malibu? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Captain Morgan and Malibu - **Competitive set**: Rum brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Captain Morgan Share of Search**: 17.3% - **Malibu Share of Search**: 19.3% ## Which is more popular in search, Captain Morgan or Malibu? - In August 2026, Malibu had more branded searches than Captain Morgan among rum brands in New Zealand. Malibu was estimated to have 2.2K branded searches compared to Captain Morgan’s 1.9K, and held a 19.3% Share of Search versus Captain Morgan’s 17.3%. - The lead changed hands 2 times in the 11 months ending August 2026: Captain Morgan took it in July 2026, Malibu took it in August 2026. - Across the 11 months ending August 2026, Captain Morgan’s estimated Share of Search among rum brands in New Zealand moved from 17.2% to 17.3%, and its estimated monthly branded searches moved from 1.7K to 1.9K. - Across the 11 months ending August 2026, Malibu’s estimated Share of Search among rum brands in New Zealand moved from 21.7% to 19.3%, and its estimated monthly branded searches held steady at 2.2K. ## How did search popularity change for New Zealand rum brands in August 2026? - In August 2026, Kraken overtook Captain Morgan to rank 2nd among rum brands in New Zealand, at 20.6%. - In August 2026, Captain Morgan lost estimated Share of Search among rum brands in New Zealand, from 20.1% to 17.3%. - In August 2026, Malibu rose from 4th to 3rd among rum brands in New Zealand. ## Month by month | Month | Captain Morgan estimated searches | Captain Morgan Share of Search | Captain Morgan rank | Malibu estimated searches | Malibu Share of Search | Malibu rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 17.2% | 4 | 2.2K | 21.7% | 2 | | Nov 2025 | 1.6K | 15% | 4 | 2.3K | 21.4% | 2 | | Dec 2025 | 2.4K | 12.4% | 4 | 4.6K | 23.4% | 2 | | Jan 2026 | 1.6K | 15.7% | 4 | 2.5K | 24.6% | 2 | | Feb 2026 | 1.4K | 17.3% | 3 | 1.8K | 21.9% | 2 | | Mar 2026 | 1.6K | 18.5% | 3 | 1.8K | 21% | 2 | | Apr 2026 | 1.5K | 16.5% | 4 | 2K | 21.2% | 2 | | May 2026 | 1.9K | 17.4% | 4 | 2K | 18.9% | 3 | | Jun 2026 | 1.9K | 17.7% | 4 | 2K | 18.9% | 3 | | Jul 2026 | 2.4K | 20.1% | 2 | 2.3K | 18.9% | 4 | | Aug 2026 | 1.9K | 17.3% | 4 | 2.2K | 19.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Captain Morgan’s and Malibu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Captain Morgan**: Measured on the search terms “captain morgan”, “captain morgan dark rum”, “captain morgan dark spiced rum”, “captain morgan near me”, “captain morgan nz”, “captain morgan original spiced rum”, “captain morgan rum”, “captain morgan sliced apple”, “captain morgan spiced gold”, “captain morgan spiced rum”, “captainmorgan”, “captainmorgan com” and “captainmorgan rum”, summed into one figure. - **Malibu**: Measured on the search terms “malibu coconut rum”, “malibu rum”, “malibu rum 1l”, “malibu rum alcohol”, “malibu rum bottle”, “malibu rum cocktail”, “malibu rum cost”, “malibu spiced rum” and “pineapple rum malibu”, summed into one figure. - [Captain Morgan profile](/demand/nz/brands/captain-morgan) - [Malibu profile](/demand/nz/brands/malibu) - [All rum brands in New Zealand](/demand/nz/categories/nz-rum-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Captain Morgan or Malibu? In August 2026, Malibu had more branded searches than Captain Morgan among rum brands in New Zealand. Malibu was estimated to have 2.2K branded searches compared to Captain Morgan’s 1.9K, and held a 19.3% Share of Search versus Captain Morgan’s 17.3%. ## Cite this page Brandwave. "Captain Morgan vs Malibu: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/captain-morgan-vs-malibu This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/captain-morgan-vs-malibu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.