---
title: "Capsule CRM vs Insightly: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Capsule CRM or Insightly? Compare estimated monthly branded-search demand and Share of Search inside the CRM platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/capsule-crm-vs-insightly"
publisher: "Brandwave"
---

# Capsule CRM vs Insightly: Which is more popular by branded search in New Zealand?

Which is more popular in search, Capsule CRM or Insightly? Compare estimated monthly branded-search demand and Share of Search inside the CRM platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Capsule CRM and Insightly
- **Competitive set**: CRM platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Capsule CRM Share of Search**: 0.98%
- **Insightly Share of Search**: 0.42%

## Which is more popular in search, Capsule CRM or Insightly?

- In August 2026, Capsule CRM had more branded searches than Insightly among CRM platforms in New Zealand. Capsule CRM was estimated to have 230 branded searches compared to Insightly’s 100, and held a 0.98% Share of Search versus Insightly’s 0.42%.
- The lead changed hands once in the 11 months ending August 2026: Capsule CRM took it in December 2025.
- Across the 11 months ending August 2026, Capsule CRM’s estimated Share of Search among CRM platforms in New Zealand moved from 0.66% to 0.98%, and its estimated monthly branded searches moved from 150 to 230.
- Across the 11 months ending August 2026, Insightly’s estimated Share of Search among CRM platforms in New Zealand moved from 0.75% to 0.42%, and its estimated monthly branded searches moved from 170 to 100.

## How did search popularity change for New Zealand CRM platforms in August 2026?

- Estimated monthly branded searches for Capsule CRM in New Zealand rose 53.3% over 11 measured months, from 150 to 230 in August 2026.
- Estimated monthly branded searches for Insightly in New Zealand fell 41.2% over 11 measured months, from 170 to 100 in August 2026.

## Month by month

| Month | Capsule CRM estimated searches | Capsule CRM Share of Search | Capsule CRM rank | Insightly estimated searches | Insightly Share of Search | Insightly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 150 | 0.66% | 7 | 170 | 0.75% | 6 |
| Nov 2025 | 220 | 1% | 6 | 220 | 1% | 7 |
| Dec 2025 | 150 | 1% | 6 | 120 | 0.82% | 7 |
| Jan 2026 | 180 | 0.94% | 6 | 130 | 0.68% | 7 |
| Feb 2026 | 190 | 0.84% | 6 | 130 | 0.57% | 7 |
| Mar 2026 | 220 | 0.86% | 6 | 130 | 0.51% | 7 |
| Apr 2026 | 220 | 0.97% | 6 | 90 | 0.4% | 7 |
| May 2026 | 240 | 0.93% | 6 | 90 | 0.35% | 8 |
| Jun 2026 | 220 | 0.79% | 6 | 100 | 0.36% | 7 |
| Jul 2026 | 230 | 1.1% | 6 | 80 | 0.38% | 8 |
| Aug 2026 | 230 | 0.98% | 6 | 100 | 0.42% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Capsule CRM’s and Insightly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Capsule CRM**: Measured on the search terms “capsule crm”, “capsule crm pricing”, “capsule crm software”, “capsulecrm”, “capsulecrm com” and “capsulecrm pricing”, summed into one figure.
- **Insightly**: Measured on the search terms “insightly”, “insightly com”, “insightly crm”, “insightly pricing” and “insightly software”, summed into one figure.

- [Capsule CRM profile](/demand/nz/brands/capsule-crm)
- [Insightly profile](/demand/nz/brands/insightly)
- [All CRM platforms in New Zealand](/demand/nz/categories/nz-crm-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Capsule CRM or Insightly?

In August 2026, Capsule CRM had more branded searches than Insightly among CRM platforms in New Zealand. Capsule CRM was estimated to have 230 branded searches compared to Insightly’s 100, and held a 0.98% Share of Search versus Insightly’s 0.42%.

## Cite this page

Brandwave. "Capsule CRM vs Insightly: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/capsule-crm-vs-insightly

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/capsule-crm-vs-insightly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.