--- title: "Capsule CRM vs HubSpot: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Capsule CRM or HubSpot? Compare estimated monthly branded-search demand and Share of Search inside the CRM platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/capsule-crm-vs-hubspot" publisher: "Brandwave" --- # Capsule CRM vs HubSpot: Which is more popular by branded search in New Zealand? Which is more popular in search, Capsule CRM or HubSpot? Compare estimated monthly branded-search demand and Share of Search inside the CRM platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Capsule CRM and HubSpot - **Competitive set**: CRM platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Capsule CRM Share of Search**: 0.98% - **HubSpot Share of Search**: 39.8% ## Which is more popular in search, Capsule CRM or HubSpot? - In August 2026, HubSpot had more branded searches than Capsule CRM among CRM platforms in New Zealand. HubSpot was estimated to have 9.4K branded searches compared to Capsule CRM’s 230, and held a 39.8% Share of Search versus Capsule CRM’s 0.98%. - HubSpot was ahead of Capsule CRM in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Capsule CRM’s estimated Share of Search among CRM platforms in New Zealand moved from 0.66% to 0.98%, and its estimated monthly branded searches moved from 150 to 230. - Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms in New Zealand moved from 36.1% to 39.8%, and its estimated monthly branded searches moved from 8.2K to 9.4K. ## How did search popularity change for New Zealand CRM platforms in August 2026? - In August 2026, HubSpot gained estimated Share of Search among CRM platforms in New Zealand, from 38.1% to 39.8%. - Estimated monthly branded searches for Capsule CRM in New Zealand rose 53.3% over 11 measured months, from 150 to 230 in August 2026. ## Month by month | Month | Capsule CRM estimated searches | Capsule CRM Share of Search | Capsule CRM rank | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150 | 0.66% | 7 | 8.2K | 36.1% | 1 | | Nov 2025 | 220 | 1% | 6 | 8K | 38% | 1 | | Dec 2025 | 150 | 1% | 6 | 5.4K | 37% | 1 | | Jan 2026 | 180 | 0.94% | 6 | 8.2K | 42.9% | 1 | | Feb 2026 | 190 | 0.84% | 6 | 8.3K | 36.6% | 1 | | Mar 2026 | 220 | 0.86% | 6 | 10.6K | 41.1% | 1 | | Apr 2026 | 220 | 0.97% | 6 | 9.8K | 43% | 1 | | May 2026 | 240 | 0.93% | 6 | 10.3K | 39.6% | 1 | | Jun 2026 | 220 | 0.79% | 6 | 11.9K | 42.8% | 1 | | Jul 2026 | 230 | 1.1% | 6 | 8K | 38.1% | 1 | | Aug 2026 | 230 | 0.98% | 6 | 9.4K | 39.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Capsule CRM’s and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Capsule CRM**: Measured on the search terms “capsule crm”, “capsule crm pricing”, “capsule crm software”, “capsulecrm”, “capsulecrm com” and “capsulecrm pricing”, summed into one figure. - **HubSpot**: Measured on the search terms “hubspot”, “hubspot academy”, “hubspot api”, “hubspot com”, “hubspot cost”, “hubspot crm”, “hubspot marketing”, “hubspot marketing automation”, “hubspot marketing hub”, “hubspot near me”, “hubspot nz”, “hubspot online”, “hubspot professional”, “hubspot software” and “hubspot what is”, summed into one figure. - [Capsule CRM profile](/demand/nz/brands/capsule-crm) - [HubSpot profile](/demand/nz/brands/hubspot) - [All CRM platforms in New Zealand](/demand/nz/categories/nz-crm-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Capsule CRM or HubSpot? In August 2026, HubSpot had more branded searches than Capsule CRM among CRM platforms in New Zealand. HubSpot was estimated to have 9.4K branded searches compared to Capsule CRM’s 230, and held a 39.8% Share of Search versus Capsule CRM’s 0.98%. ## Cite this page Brandwave. "Capsule CRM vs HubSpot: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/capsule-crm-vs-hubspot This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/capsule-crm-vs-hubspot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.