--- title: "Capstar vs Seresto: Which is searched more in New Zealand?" description: "Is Capstar or Seresto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flea, tick and worm treatment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/capstar-vs-seresto" publisher: "Brandwave" --- # Capstar vs Seresto: Which is searched more in New Zealand? Is Capstar or Seresto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flea, tick and worm treatment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Capstar and Seresto - **Competitive set**: Flea, tick and worm treatment brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Capstar Share of Search**: 2.7% - **Seresto Share of Search**: 2.2% ## Is Capstar or Seresto more popular in search? - In September 2026, Capstar had more branded searches than Seresto among flea, tick and worm treatment brands in New Zealand. Capstar had about 400 branded searches, while Seresto had 320. Capstar made up 2.7% of all flea, tick and worm treatment brand searches we track, and Seresto accounted for 2.2%. - Capstar was ahead of Seresto in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Capstar’s share of searches among flea, tick and worm treatment brands in New Zealand moved from 3.5% to 2.7%, and its estimated monthly branded searches held steady at 400. - Across the 12 months ending September 2026, Seresto’s share of searches among flea, tick and worm treatment brands in New Zealand moved from 3.1% to 2.2%, and its estimated monthly branded searches moved from 360 to 320. ## Top flea, tick and worm treatment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Seresto was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Capstar did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NexGard | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bravecto | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Simparica | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Drontal | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Advocate | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Frontline | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Seresto | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Capstar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Comfortis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about flea, tick and worm treatment brands - Asked ChatGPT "Which flea, tick and worm treatment brand should I buy in New Zealand?": 1. NexGard, 2. Bravecto, 3. Simparica - Asked ChatGPT "What are the best flea, tick and worm treatment brands in New Zealand?": 1. NexGard, 2. Bravecto, 3. Simparica, 4. Advocate, 5. Drontal - Asked ChatGPT "What's the best flea, tick and worm treatment brand in New Zealand for protecting pets from parasites?": 1. NexGard, 2. Bravecto, 3. Simparica, 4. Drontal - Searched Google, AI Overview "tick treatment for dogs": 1. NexGard, 2. Simparica, 3. Bravecto, 4. Frontline, 5. Seresto - Searched Google, AI Overview "worm treatment for cats": 1. Drontal, 2. Bravecto, 3. Advocate, 4. NexGard Not named in any answer: Capstar and Comfortis. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand flea, tick and worm treatment brands in September 2026? - In September 2026, Capstar lost share of searches among flea, tick and worm treatment brands in New Zealand, from 4.2% to 2.7%. - Estimated monthly branded searches for Seresto in New Zealand fell 11.1% over 12 measured months, from 360 to 320 in September 2026. ## Month by month | Month | Capstar estimated searches | Capstar Share of Search | Capstar rank | Seresto estimated searches | Seresto Share of Search | Seresto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 400 | 3.5% | 7 | 360 | 3.1% | 8 | | Nov 2025 | 530 | 4.7% | 7 | 500 | 4.4% | 8 | | Dec 2025 | 770 | 6.4% | 5 | 550 | 4.6% | 8 | | Jan 2026 | 750 | 5.8% | 7 | 410 | 3.2% | 8 | | Feb 2026 | 850 | 7% | 6 | 350 | 2.9% | 8 | | Mar 2026 | 730 | 5.9% | 7 | 330 | 2.6% | 8 | | Apr 2026 | 880 | 7.1% | 6 | 390 | 3.2% | 8 | | May 2026 | 830 | 7.6% | 4 | 340 | 3.1% | 8 | | Jun 2026 | 750 | 6.4% | 5 | 280 | 2.4% | 8 | | Jul 2026 | 610 | 5.3% | 6 | 280 | 2.4% | 8 | | Aug 2026 | 460 | 4.2% | 7 | 240 | 2.2% | 8 | | Sep 2026 | 400 | 2.7% | 7 | 320 | 2.2% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Capstar’s and Seresto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Capstar**: Measured on the search terms “capstar canine”, “capstar flea control”, “capstar flea dogs”, “capstar flea pills”, “capstar for cats”, “capstar for fleas” and “capstar nitenpyram”, summed into one figure. - **Seresto**: Measured on the search terms “seresto collar”, “seresto dog collar” and “seresto flea collar”, summed into one figure. - [Capstar profile](/demand/nz/brands/capstar) - [Seresto profile](/demand/nz/brands/seresto) - [All flea, tick and worm treatment brands in New Zealand](/demand/nz/categories/nz-pet-parasite-treatment-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Capstar or Seresto more popular in search? In September 2026, Capstar had more branded searches than Seresto among flea, tick and worm treatment brands in New Zealand. Capstar had about 400 branded searches, while Seresto had 320. Capstar made up 2.7% of all flea, tick and worm treatment brand searches we track, and Seresto accounted for 2.2%. ## Cite this page Brandwave. "Capstar vs Seresto: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/capstar-vs-seresto This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/capstar-vs-seresto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.