--- title: "Capital Fishing vs Wild Outdoorsman: Which is searched more in New Zealand?" description: "Is Capital Fishing or Wild Outdoorsman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the hunting and fishing retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/capital-fishing-vs-wild-outdoorsman" publisher: "Brandwave" --- # Capital Fishing vs Wild Outdoorsman: Which is searched more in New Zealand? Is Capital Fishing or Wild Outdoorsman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the hunting and fishing retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Capital Fishing and Wild Outdoorsman - **Competitive set**: hunting and fishing retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Capital Fishing Share of Search**: 0.34% - **Wild Outdoorsman Share of Search**: 0.23% ## Is Capital Fishing or Wild Outdoorsman more popular in search? - In September 2026, Capital Fishing had more branded searches than Wild Outdoorsman among hunting and fishing retailers in New Zealand. Capital Fishing had about 480 branded searches, while Wild Outdoorsman had 330. Capital Fishing made up 0.34% of all hunting and fishing retailer searches we track, and Wild Outdoorsman accounted for 0.23%. - The lead changed hands 2 times in the 12 months ending September 2026: Wild Outdoorsman took it in February 2026, Capital Fishing took it in May 2026. - Across the 12 months ending September 2026, Capital Fishing’s share of searches among hunting and fishing retailers in New Zealand moved from 0.26% to 0.34%, and its estimated monthly branded searches moved from 390 to 480. - Across the 12 months ending September 2026, Wild Outdoorsman’s share of searches among hunting and fishing retailers in New Zealand moved from 0.26% to 0.23%, and its estimated monthly branded searches moved from 390 to 330. ## Top hunting and fishing retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Capital Fishing was mentioned in two out of three: in two of the three ChatGPT answers. Wild Outdoorsman did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Hunting & Fishing | 1st | 3 of 3 | 3 of 3 | | Marine Deals | 2nd | 3 of 3 | 3 of 3 | | Burnsco | 3rd | 2 of 3 | 2 of 3 | | Capital Fishing | 4th | 2 of 3 | 2 of 3 | | Reloaders Supplies | Not ranked | 0 of 3 | 0 of 3 | | Complete Angler | Not ranked | 0 of 3 | 0 of 3 | | Kilwell Sports | Not ranked | 0 of 3 | 0 of 3 | | Kelly Country | Not ranked | 0 of 3 | 0 of 3 | | Shooter Ready | Not ranked | 0 of 3 | 0 of 3 | | Wild Outdoorsman | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about hunting and fishing retailers - Asked ChatGPT "Which hunting and fishing retailer should I shop at in New Zealand?": 1. Hunting & Fishing, 2. Marine Deals, 3. Burnsco - Asked ChatGPT "What are the best hunting and fishing retailers in New Zealand?": 1. Hunting & Fishing, 2. Marine Deals, 3. Burnsco, 4. Capital Fishing - Asked ChatGPT "What's the best hunting and fishing retailer in New Zealand for fishing and hunting gear?": 1. Hunting & Fishing, 2. Marine Deals, 3. Capital Fishing Not named in any answer: Reloaders Supplies, Complete Angler, Kilwell Sports, Kelly Country, Shooter Ready and Wild Outdoorsman. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand hunting and fishing retailers in September 2026? - In September 2026, Capital Fishing rose from 9th to 7th among hunting and fishing retailers in New Zealand. - Estimated monthly branded searches for Wild Outdoorsman in New Zealand fell 15.4% over 12 measured months, from 390 to 330 in September 2026. ## Month by month | Month | Capital Fishing estimated searches | Capital Fishing Share of Search | Capital Fishing rank | Wild Outdoorsman estimated searches | Wild Outdoorsman Share of Search | Wild Outdoorsman rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.26% | 9 | 390 | 0.26% | 10 | | Nov 2025 | 720 | 0.36% | 7 | 590 | 0.3% | 10 | | Dec 2025 | 1K | 0.36% | 5 | 880 | 0.32% | 8 | | Jan 2026 | 1K | 0.46% | 5 | 930 | 0.42% | 7 | | Feb 2026 | 590 | 0.4% | 8 | 640 | 0.43% | 7 | | Mar 2026 | 480 | 0.3% | 9 | 640 | 0.4% | 7 | | Apr 2026 | 480 | 0.29% | 9 | 530 | 0.32% | 8 | | May 2026 | 480 | 0.34% | 8 | 310 | 0.22% | 10 | | Jun 2026 | 320 | 0.26% | 9 | 220 | 0.18% | 10 | | Jul 2026 | 480 | 0.36% | 7 | 330 | 0.25% | 10 | | Aug 2026 | 320 | 0.27% | 9 | 240 | 0.2% | 10 | | Sep 2026 | 480 | 0.34% | 7 | 330 | 0.23% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Capital Fishing’s and Wild Outdoorsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Capital Fishing**: Measured on the search term “capital fishing”. - **Wild Outdoorsman**: Measured on the search terms “Wild Outdoorsman” and “wildoutdoorsman”, summed into one figure. - [Capital Fishing profile](/demand/nz/brands/capital-fishing) - [Wild Outdoorsman profile](/demand/nz/brands/wild-outdoorsman) - [All hunting and fishing retailers in New Zealand](/demand/nz/categories/nz-hunting-and-fishing-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Capital Fishing or Wild Outdoorsman more popular in search? In September 2026, Capital Fishing had more branded searches than Wild Outdoorsman among hunting and fishing retailers in New Zealand. Capital Fishing had about 480 branded searches, while Wild Outdoorsman had 330. Capital Fishing made up 0.34% of all hunting and fishing retailer searches we track, and Wild Outdoorsman accounted for 0.23%. ## Cite this page Brandwave. "Capital Fishing vs Wild Outdoorsman: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/capital-fishing-vs-wild-outdoorsman This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/capital-fishing-vs-wild-outdoorsman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.