---
title: "Capital Dental vs Gentle Dental: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Capital Dental or Gentle Dental? Compare estimated monthly branded-search demand and Share of Search inside the Wellington dental clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/capital-dental-vs-gentle-dental"
publisher: "Brandwave"
---

# Capital Dental vs Gentle Dental: Which is more popular by branded search in New Zealand?

Which is more popular in search, Capital Dental or Gentle Dental? Compare estimated monthly branded-search demand and Share of Search inside the Wellington dental clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Capital Dental and Gentle Dental
- **Competitive set**: Wellington dental clinics
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Capital Dental Share of Search**: 6.9%
- **Gentle Dental Share of Search**: 4.6%

## Which is more popular in search, Capital Dental or Gentle Dental?

- In August 2026, Capital Dental had more branded searches than Gentle Dental among wellington dental clinics in New Zealand. Capital Dental was estimated to have 3.5K branded searches compared to Gentle Dental’s 2.3K, and held a 6.9% Share of Search versus Gentle Dental’s 4.6%.
- Capital Dental was ahead of Gentle Dental in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Capital Dental’s estimated Share of Search among wellington dental clinics in New Zealand moved from 6.5% to 6.9%, and its estimated monthly branded searches moved from 3.1K to 3.5K.
- Across the 11 months ending August 2026, Gentle Dental’s estimated Share of Search among wellington dental clinics in New Zealand moved from 4.4% to 4.6%, and its estimated monthly branded searches moved from 2.1K to 2.3K.

## How did search popularity change for New Zealand wellington dental clinics in August 2026?

- Estimated monthly branded searches for Capital Dental in New Zealand rose 11.5% over 11 measured months, from 3.1K to 3.5K in August 2026.
- Estimated monthly branded searches for Gentle Dental in New Zealand rose 10.5% over 11 measured months, from 2.1K to 2.3K in August 2026.

## Month by month

| Month | Capital Dental estimated searches | Capital Dental Share of Search | Capital Dental rank | Gentle Dental estimated searches | Gentle Dental Share of Search | Gentle Dental rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.1K | 6.5% | 2 | 2.1K | 4.4% | 3 |
| Nov 2025 | 3K | 6.3% | 2 | 2.1K | 4.5% | 3 |
| Dec 2025 | 2.9K | 7.5% | 2 | 1.7K | 4.6% | 3 |
| Jan 2026 | 3.4K | 7% | 2 | 2.1K | 4.2% | 3 |
| Feb 2026 | 3.4K | 7.2% | 2 | 2.5K | 5.2% | 3 |
| Mar 2026 | 4.3K | 8.5% | 2 | 2.5K | 4.9% | 3 |
| Apr 2026 | 3.6K | 7.2% | 2 | 2.2K | 4.5% | 3 |
| May 2026 | 3.6K | 7.3% | 2 | 2.3K | 4.6% | 3 |
| Jun 2026 | 3.7K | 6.6% | 2 | 2.5K | 4.4% | 3 |
| Jul 2026 | 3.2K | 6.6% | 2 | 2.3K | 4.8% | 3 |
| Aug 2026 | 3.5K | 6.9% | 2 | 2.3K | 4.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Capital Dental’s and Gentle Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Capital Dental**: Measured on the search terms “capital dental”, “capital dental centre”, “capital dental clinic”, “capital dental featherston street”, “capital dental lower hutt”, “capital dental near me”, “capital dental newtown wellington”, “capital dental petone”, “capital dental prices”, “capital dental terrace”, “capital dental the terrace”, “capital dental thorndon”, “capital dental upper hutt”, “capital dental wellington”, “capital dental wellington terrace” and “capitaldental”, summed into one figure.
- **Gentle Dental**: Measured on the search terms “gentle dental centre ghuznee street te aro wellington”, “gentle dental centre lower hutt”, “gentle dental lambton”, “gentle dental lower hutt”, “gentle dental upper hutt” and “gentle dental wellington”, summed into one figure.

- [Capital Dental profile](/demand/nz/brands/capital-dental)
- [Gentle Dental profile](/demand/nz/brands/gentle-dental)
- [All wellington dental clinics in New Zealand](/demand/nz/categories/nz-wellington-dental-clinics): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Capital Dental or Gentle Dental?

In August 2026, Capital Dental had more branded searches than Gentle Dental among wellington dental clinics in New Zealand. Capital Dental was estimated to have 3.5K branded searches compared to Gentle Dental’s 2.3K, and held a 6.9% Share of Search versus Gentle Dental’s 4.6%.

## Cite this page

Brandwave. "Capital Dental vs Gentle Dental: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/capital-dental-vs-gentle-dental

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/capital-dental-vs-gentle-dental. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
