--- title: "Capital Advice vs The Mortgage Advice Company: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Capital Advice or The Mortgage Advice Company? Compare estimated monthly branded-search demand and Share of Search inside the Wellington mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/capital-advice-vs-the-mortgage-advice-company" publisher: "Brandwave" --- # Capital Advice vs The Mortgage Advice Company: Which is more popular by branded search in New Zealand? Which is more popular in search, Capital Advice or The Mortgage Advice Company? Compare estimated monthly branded-search demand and Share of Search inside the Wellington mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Capital Advice and The Mortgage Advice Company - **Competitive set**: Wellington mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Capital Advice Share of Search**: 0.38% - **The Mortgage Advice Company Share of Search**: 2.7% ## Which is more popular in search, Capital Advice or The Mortgage Advice Company? - In August 2026, The Mortgage Advice Company had more branded searches than Capital Advice among wellington mortgage advisers in New Zealand. The Mortgage Advice Company was estimated to have 210 branded searches compared to Capital Advice’s 30, and held a 2.7% Share of Search versus Capital Advice’s 0.38%. - The Mortgage Advice Company was ahead of Capital Advice in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Capital Advice’s estimated Share of Search among wellington mortgage advisers in New Zealand moved from 0.87% to 0.38%, and its estimated monthly branded searches moved from 70 to 30. - Across the 11 months ending August 2026, The Mortgage Advice Company’s estimated Share of Search among wellington mortgage advisers in New Zealand moved from 1.7% to 2.7%, and its estimated monthly branded searches moved from 140 to 210. ## How did search popularity change for New Zealand wellington mortgage advisers in August 2026? - In August 2026, The Mortgage Advice Company lost estimated Share of Search among wellington mortgage advisers in New Zealand, from 4% to 2.7%. - Estimated monthly branded searches for Capital Advice in New Zealand fell 57.1% over 11 measured months, from 70 to 30 in August 2026. ## Month by month | Month | Capital Advice estimated searches | Capital Advice Share of Search | Capital Advice rank | The Mortgage Advice Company estimated searches | The Mortgage Advice Company Share of Search | The Mortgage Advice Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 0.87% | 4 | 140 | 1.7% | 3 | | Nov 2025 | 50 | 0.63% | 4 | 160 | 2% | 3 | | Dec 2025 | 20 | 0.33% | 4 | 160 | 2.7% | 3 | | Jan 2026 | 40 | 0.54% | 4 | 140 | 1.9% | 3 | | Feb 2026 | 40 | 0.51% | 4 | 160 | 2% | 3 | | Mar 2026 | 90 | 1.1% | 4 | 210 | 2.6% | 3 | | Apr 2026 | 50 | 0.76% | 4 | 180 | 2.7% | 3 | | May 2026 | 50 | 0.64% | 4 | 180 | 2.3% | 3 | | Jun 2026 | 50 | 0.74% | 4 | 260 | 3.8% | 3 | | Jul 2026 | 40 | 0.5% | 4 | 320 | 4% | 3 | | Aug 2026 | 30 | 0.38% | 4 | 210 | 2.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Capital Advice’s and The Mortgage Advice Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Capital Advice**: Measured on the search term “capital advice”. - **The Mortgage Advice Company**: Measured on the search terms “mortgage advice company” and “the mortgage advice company”, summed into one figure. - [Capital Advice profile](/demand/nz/brands/capital-advice) - [The Mortgage Advice Company profile](/demand/nz/brands/the-mortgage-advice-company) - [All wellington mortgage advisers in New Zealand](/demand/nz/categories/nz-wellington-mortgage-advisers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Capital Advice or The Mortgage Advice Company? In August 2026, The Mortgage Advice Company had more branded searches than Capital Advice among wellington mortgage advisers in New Zealand. The Mortgage Advice Company was estimated to have 210 branded searches compared to Capital Advice’s 30, and held a 2.7% Share of Search versus Capital Advice’s 0.38%. ## Cite this page Brandwave. "Capital Advice vs The Mortgage Advice Company: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/capital-advice-vs-the-mortgage-advice-company This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/capital-advice-vs-the-mortgage-advice-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.