--- title: "Canva vs Figma: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Canva or Figma? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/canva-vs-figma" publisher: "Brandwave" --- # Canva vs Figma: Which is more popular by branded search in New Zealand? Which is more popular in search, Canva or Figma? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Canva and Figma - **Competitive set**: Graphic design tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **Canva Share of Search**: 95.6% - **Figma Share of Search**: 1.8% ## Which is more popular in search, Canva or Figma? - In August 2026, Canva had more branded searches than Figma among graphic design tools in New Zealand. Canva was estimated to have 683K branded searches compared to Figma’s 13.1K, and held a 95.6% Share of Search versus Figma’s 1.8%. - Canva was ahead of Figma in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Canva’s estimated Share of Search among graphic design tools in New Zealand moved from 95% to 95.6%, and its estimated monthly branded searches moved from 682K to 683K. - Across the 11 months ending August 2026, Figma’s estimated Share of Search among graphic design tools in New Zealand held steady at 1.8%, and its estimated monthly branded searches moved from 13.2K to 13.1K. ## How did search popularity change for New Zealand graphic design tools in August 2026? - In August 2026, Canva gained estimated Share of Search among graphic design tools in New Zealand, from 94% to 95.6%. - In August 2026, Figma lost estimated Share of Search among graphic design tools in New Zealand, from 2.7% to 1.8%. ## Month by month | Month | Canva estimated searches | Canva Share of Search | Canva rank | Figma estimated searches | Figma Share of Search | Figma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 682K | 95% | 1 | 13.2K | 1.8% | 2 | | Nov 2025 | 683K | 95.6% | 1 | 10.7K | 1.5% | 2 | | Dec 2025 | 374K | 94.5% | 1 | 7.2K | 1.8% | 3 | | Jan 2026 | 307K | 92.7% | 1 | 8.8K | 2.7% | 2 | | Feb 2026 | 682K | 95.5% | 1 | 10.9K | 1.5% | 3 | | Mar 2026 | 834K | 95.5% | 1 | 16K | 1.8% | 2 | | Apr 2026 | 458K | 93.5% | 1 | 13K | 2.7% | 2 | | May 2026 | 685K | 95.2% | 1 | 15.8K | 2.2% | 2 | | Jun 2026 | 835K | 96.4% | 1 | 12.9K | 1.5% | 2 | | Jul 2026 | 459K | 94% | 1 | 13.3K | 2.7% | 2 | | Aug 2026 | 683K | 95.6% | 1 | 13.1K | 1.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Canva’s and Figma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Canva**: Measured on the search terms “canva”, “canva ai”, “canva app”, “canva company”, “canva cost”, “canva design”, “canva downloader”, “canva for educators”, “canva home”, “canva instructure”, “canva lms”, “canva near me”, “canva new zealand”, “canva nz”, “canva om”, “canva online”, “canva powerpoint”, “canva pro”, “canva pro pricing”, “canva pro subscription”, “canva slides”, “canva subscription”, “canva templates”, “canva websites”, “google canva”, “home canva”, “my canva” and “www canva com”, summed into one figure. - **Figma**: Measured on the search terms “figma”, “figma app”, “figma com”, “figma design”, “figma desktop”, “figma dl”, “figma education”, “figma free”, “figma near me”, “figma nz”, “figma online”, “figma pricing”, “figma site”, “figma templates” and “figma website”, summed into one figure. - [Canva profile](/demand/nz/brands/canva) - [Figma profile](/demand/nz/brands/figma) - [All graphic design tools in New Zealand](/demand/nz/categories/nz-graphic-design-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Canva or Figma? In August 2026, Canva had more branded searches than Figma among graphic design tools in New Zealand. Canva was estimated to have 683K branded searches compared to Figma’s 13.1K, and held a 95.6% Share of Search versus Figma’s 1.8%. ## Cite this page Brandwave. "Canva vs Figma: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/canva-vs-figma This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/canva-vs-figma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.