---
title: "Canterbury vs Steeden: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Canterbury or Steeden? Compare estimated monthly branded-search demand and Share of Search inside the Rugby gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/canterbury-vs-steeden"
publisher: "Brandwave"
---

# Canterbury vs Steeden: Which is more popular by branded search in New Zealand?

Which is more popular in search, Canterbury or Steeden? Compare estimated monthly branded-search demand and Share of Search inside the Rugby gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Canterbury and Steeden
- **Competitive set**: Rugby gear brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Canterbury Share of Search**: 95.6%
- **Steeden Share of Search**: 1.9%

## Which is more popular in search, Canterbury or Steeden?

- In August 2026, Canterbury had more branded searches than Steeden among rugby gear brands in New Zealand. Canterbury was estimated to have 53K branded searches compared to Steeden’s 1.1K, and held a 95.6% Share of Search versus Steeden’s 1.9%.
- Canterbury was ahead of Steeden in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby gear brands in New Zealand moved from 95% to 95.6%, and its estimated monthly branded searches moved from 32.1K to 53K.
- Across the 11 months ending August 2026, Steeden’s estimated Share of Search among rugby gear brands in New Zealand moved from 2.6% to 1.9%, and its estimated monthly branded searches moved from 890 to 1.1K.

## How did search popularity change for New Zealand rugby gear brands in August 2026?

- In August 2026, Canterbury gained estimated Share of Search among rugby gear brands in New Zealand, from 90.1% to 95.6%.
- In August 2026, Steeden lost estimated Share of Search among rugby gear brands in New Zealand, from 3.1% to 1.9%.

## Month by month

| Month | Canterbury estimated searches | Canterbury Share of Search | Canterbury rank | Steeden estimated searches | Steeden Share of Search | Steeden rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 32.1K | 95% | 1 | 890 | 2.6% | 2 |
| Nov 2025 | 11.5K | 86.3% | 1 | 880 | 6.6% | 2 |
| Dec 2025 | 9.2K | 87.2% | 1 | 670 | 6.3% | 2 |
| Jan 2026 | 8K | 90.3% | 1 | 280 | 3.2% | 3 |
| Feb 2026 | 9.1K | 82.9% | 1 | 590 | 5.3% | 3 |
| Mar 2026 | 11.6K | 82% | 1 | 770 | 5.5% | 3 |
| Apr 2026 | 16.6K | 90.1% | 1 | 820 | 4.4% | 3 |
| May 2026 | 24.4K | 90% | 1 | 940 | 3.5% | 3 |
| Jun 2026 | 24.6K | 86% | 1 | 1K | 3.6% | 3 |
| Jul 2026 | 27.2K | 90.1% | 1 | 940 | 3.1% | 3 |
| Aug 2026 | 53K | 95.6% | 1 | 1.1K | 1.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Canterbury’s and Steeden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Canterbury**: Measured on the search terms “canterbury bulldogs rugby league”, “canterbury clothing”, “canterbury clothing shorts”, “canterbury club rugby”, “canterbury of new zealand”, “canterbury rugby”, “canterbury rugby ball”, “canterbury rugby boots”, “canterbury rugby gear”, “canterbury rugby kit”, “canterbury rugby merchandise”, “canterbury rugby npc”, “canterbury rugby shorts”, “canterbury rugby team”, “canterbury rugby today”, “canterbury rugby union team”, “canterbury rugby womens” and “vintage canterbury rugby jersey”, summed into one figure.
- **Steeden**: Measured on the search terms “rugby ball steeden”, “steeden”, “steeden ball”, “steeden nrl ball”, “steeden rugby” and “steeden rugby league balls”, summed into one figure.

- [Canterbury profile](/demand/nz/brands/canterbury)
- [Steeden profile](/demand/nz/brands/steeden)
- [All rugby gear brands in New Zealand](/demand/nz/categories/nz-rugby-gear-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Canterbury or Steeden?

In August 2026, Canterbury had more branded searches than Steeden among rugby gear brands in New Zealand. Canterbury was estimated to have 53K branded searches compared to Steeden’s 1.1K, and held a 95.6% Share of Search versus Steeden’s 1.9%.

## Cite this page

Brandwave. "Canterbury vs Steeden: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/canterbury-vs-steeden

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/canterbury-vs-steeden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.