---
title: "Canterbury Saddlery vs Horselands: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Canterbury Saddlery or Horselands? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/canterbury-saddlery-vs-horselands"
publisher: "Brandwave"
---

# Canterbury Saddlery vs Horselands: Which is more popular by branded search in New Zealand?

Which is more popular in search, Canterbury Saddlery or Horselands? Compare estimated monthly branded-search demand and Share of Search inside the Equestrian retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Canterbury Saddlery and Horselands
- **Competitive set**: Equestrian retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Canterbury Saddlery Share of Search**: 4.5%
- **Horselands Share of Search**: 4.5%

## Which is more popular in search, Canterbury Saddlery or Horselands?

- In August 2026, Canterbury Saddlery and Horselands were level on Share of Search among equestrian retailers in New Zealand, with an estimated 890 branded searches each, at 4.5% estimated Share of Search each.
- The lead changed hands once in the 11 months ending August 2026: Canterbury Saddlery took it in July 2026.
- Across the 11 months ending August 2026, Canterbury Saddlery’s estimated Share of Search among equestrian retailers in New Zealand moved from 4.4% to 4.5%, and its estimated monthly branded searches held steady at 890.
- Across the 11 months ending August 2026, Horselands’ estimated Share of Search among equestrian retailers in New Zealand moved from 7.4% to 4.5%, and its estimated monthly branded searches moved from 1.5K to 890.

## How did search popularity change for New Zealand equestrian retailers in August 2026?

- Estimated monthly branded searches for Horselands in New Zealand fell 40.3% over 11 measured months, from 1.5K to 890 in August 2026.

## Month by month

| Month | Canterbury Saddlery estimated searches | Canterbury Saddlery Share of Search | Canterbury Saddlery rank | Horselands estimated searches | Horselands Share of Search | Horselands rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 890 | 4.4% | 4 | 1.5K | 7.4% | 2 |
| Nov 2025 | 910 | 3.8% | 4 | 1.5K | 6.3% | 2 |
| Dec 2025 | 1K | 4.2% | 4 | 1.5K | 6.3% | 2 |
| Jan 2026 | 900 | 4.5% | 4 | 1.2K | 5.8% | 3 |
| Feb 2026 | 890 | 5.2% | 4 | 1.1K | 6.4% | 3 |
| Mar 2026 | 900 | 4.4% | 4 | 1.1K | 5.2% | 3 |
| Apr 2026 | 1K | 4.8% | 4 | 1.2K | 5.7% | 3 |
| May 2026 | 1K | 5% | 4 | 1.1K | 5.3% | 3 |
| Jun 2026 | 890 | 4.4% | 4 | 900 | 4.5% | 3 |
| Jul 2026 | 900 | 4.5% | 3 | 880 | 4.4% | 4 |
| Aug 2026 | 890 | 4.5% | 3 | 890 | 4.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Canterbury Saddlery’s and Horselands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Canterbury Saddlery**: Measured on the search terms “canterbury saddlery”, “canterbury saddlery woodend” and “canterburysaddlery”, summed into one figure.
- **Horselands**: Measured on the search terms “horselands”, “horselands co nz”, “horselands equestrian”, “horselands near me”, “horselands nz”, “horselands online” and “horselands saddlery”, summed into one figure.

- [Canterbury Saddlery profile](/demand/nz/brands/canterbury-saddlery)
- [Horselands profile](/demand/nz/brands/horselands)
- [All equestrian retailers in New Zealand](/demand/nz/categories/nz-equestrian-retailers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Canterbury Saddlery or Horselands?

In August 2026, Canterbury Saddlery and Horselands were level on Share of Search among equestrian retailers in New Zealand, with an estimated 890 branded searches each, at 4.5% estimated Share of Search each.

## Cite this page

Brandwave. "Canterbury Saddlery vs Horselands: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/canterbury-saddlery-vs-horselands

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/canterbury-saddlery-vs-horselands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.