--- title: "Canterbury Museum vs MOTAT: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Canterbury Museum or MOTAT? Compare estimated monthly branded-search demand and Share of Search inside the Museums set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/canterbury-museum-vs-motat" publisher: "Brandwave" --- # Canterbury Museum vs MOTAT: Which is more popular by branded search in New Zealand? Which is more popular in search, Canterbury Museum or MOTAT? Compare estimated monthly branded-search demand and Share of Search inside the Museums set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Canterbury Museum and MOTAT - **Competitive set**: Museums - **Market**: New Zealand - **Month measured**: Aug 2026 - **Canterbury Museum Share of Search**: 5.5% - **MOTAT Share of Search**: 14.2% ## Which is more popular in search, Canterbury Museum or MOTAT? - In August 2026, MOTAT had more branded searches than Canterbury Museum among museums in New Zealand. MOTAT was estimated to have 26.6K branded searches compared to Canterbury Museum’s 10.2K, and held a 14.2% Share of Search versus Canterbury Museum’s 5.5%. - MOTAT was ahead of Canterbury Museum in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Canterbury Museum’s estimated Share of Search among museums in New Zealand moved from 7.1% to 5.5%, and its estimated monthly branded searches moved from 15.2K to 10.2K. - Across the 11 months ending August 2026, MOTAT’s estimated Share of Search among museums in New Zealand moved from 15.4% to 14.2%, and its estimated monthly branded searches moved from 32.9K to 26.6K. ## How did search popularity change for New Zealand museums in August 2026? - In August 2026, MOTAT lost estimated Share of Search among museums in New Zealand, from 16.2% to 14.2%. - Estimated monthly branded searches for Canterbury Museum in New Zealand fell 32.9% over 11 measured months, from 15.2K to 10.2K in August 2026. ## Month by month | Month | Canterbury Museum estimated searches | Canterbury Museum Share of Search | Canterbury Museum rank | MOTAT estimated searches | MOTAT Share of Search | MOTAT rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15.2K | 7.1% | 4 | 32.9K | 15.4% | 3 | | Nov 2025 | 15.1K | 7.1% | 4 | 30.9K | 14.5% | 3 | | Dec 2025 | 18.6K | 6% | 4 | 58.5K | 19% | 3 | | Jan 2026 | 22.8K | 7.5% | 4 | 39.2K | 12.9% | 3 | | Feb 2026 | 22.9K | 8.9% | 4 | 27.4K | 10.7% | 3 | | Mar 2026 | 18.6K | 7.5% | 4 | 27.7K | 11.2% | 3 | | Apr 2026 | 18.6K | 7% | 4 | 40.7K | 15.4% | 3 | | May 2026 | 12.5K | 7% | 4 | 28.1K | 15.8% | 3 | | Jun 2026 | 10.2K | 6.8% | 4 | 27.1K | 18.1% | 3 | | Jul 2026 | 10.3K | 5% | 4 | 33.4K | 16.2% | 3 | | Aug 2026 | 10.2K | 5.5% | 4 | 26.6K | 14.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Canterbury Museum’s and MOTAT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Canterbury Museum**: Measured on the search terms “canterbury museum”, “canterbury museum dinosaur”, “canterbury museum exhibitions”, “canterbury museum photos”, “canterbury museum price” and “canterburymuseum”, summed into one figure. - **MOTAT**: Measured on the search terms “aviation hall motat”, “motat”, “motat 2”, “motat aviation”, “motat aviation hall”, “motat birthday party”, “motat event”, “motat exhibitions”, “motat great north road western springs auckland”, “motat hours”, “motat map”, “motat museum of transport and technology”, “motat near me”, “motat nz”, “motat opening hours”, “motat price”, “motat shop”, “motat tickets” and “zoo motat”, summed into one figure. - [Canterbury Museum profile](/demand/nz/brands/canterbury-museum) - [MOTAT profile](/demand/nz/brands/motat) - [All museums in New Zealand](/demand/nz/categories/nz-museums): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Canterbury Museum or MOTAT? In August 2026, MOTAT had more branded searches than Canterbury Museum among museums in New Zealand. MOTAT was estimated to have 26.6K branded searches compared to Canterbury Museum’s 10.2K, and held a 14.2% Share of Search versus Canterbury Museum’s 5.5%. ## Cite this page Brandwave. "Canterbury Museum vs MOTAT: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/canterbury-museum-vs-motat This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/canterbury-museum-vs-motat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.