--- title: "Canstar vs Grocer: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Canstar or Grocer? Compare estimated monthly branded-search demand and Share of Search inside the Price comparison sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/canstar-vs-grocer" publisher: "Brandwave" --- # Canstar vs Grocer: Which is more popular by branded search in New Zealand? Which is more popular in search, Canstar or Grocer? Compare estimated monthly branded-search demand and Share of Search inside the Price comparison sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Canstar and Grocer - **Competitive set**: Price comparison sites - **Market**: New Zealand - **Month measured**: Aug 2026 - **Canstar Share of Search**: 7.2% - **Grocer Share of Search**: 7.2% ## Which is more popular in search, Canstar or Grocer? - In August 2026, Canstar and Grocer were level on Share of Search among price comparison sites in New Zealand, with an estimated 2.6K branded searches each, at 7.2% estimated Share of Search each. - The lead changed hands 2 times in the 11 months ending August 2026: Canstar took it in July 2026, Grocer took it in August 2026. - Across the 11 months ending August 2026, Canstar’s estimated Share of Search among price comparison sites in New Zealand moved from 2.3% to 7.2%, and its estimated monthly branded searches moved from 990 to 2.6K. - Across the 11 months ending August 2026, Grocer’s estimated Share of Search among price comparison sites in New Zealand moved from 5% to 7.2%, and its estimated monthly branded searches moved from 2.1K to 2.6K. ## How did search popularity change for New Zealand price comparison sites in August 2026? - In August 2026, PriceMe overtook Canstar to rank 2nd among price comparison sites in New Zealand, at 10.8%. - In August 2026, Grocer overtook Canstar to rank 3rd among price comparison sites in New Zealand, at 7.2%. - In August 2026, Canstar lost estimated Share of Search among price comparison sites in New Zealand, from 12.2% to 7.2%. ## Month by month | Month | Canstar estimated searches | Canstar Share of Search | Canstar rank | Grocer estimated searches | Grocer Share of Search | Grocer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 990 | 2.3% | 5 | 2.1K | 5% | 3 | | Nov 2025 | 790 | 1.1% | 5 | 2.1K | 2.8% | 3 | | Dec 2025 | 580 | 0.97% | 5 | 2.2K | 3.7% | 3 | | Jan 2026 | 750 | 1.7% | 5 | 2.3K | 5.4% | 3 | | Feb 2026 | 650 | 1.9% | 5 | 1.9K | 5.6% | 3 | | Mar 2026 | 710 | 1.7% | 5 | 2.3K | 5.7% | 3 | | Apr 2026 | 770 | 2% | 4 | 2K | 5.3% | 3 | | May 2026 | 760 | 2% | 4 | 2.2K | 5.7% | 3 | | Jun 2026 | 790 | 2.1% | 4 | 2K | 5.4% | 3 | | Jul 2026 | 5.2K | 12.2% | 2 | 2K | 4.8% | 4 | | Aug 2026 | 2.6K | 7.2% | 4 | 2.6K | 7.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Canstar’s and Grocer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Canstar**: Measured on the search terms “canstar”, “canstar blue”, “canstar blue nz”, “canstar co nz”, “canstar compare”, “canstar kiwisaver”, “canstar mortgage rates”, “canstar new zealand”, “canstar nz”, “canstar term deposit”, “canstar term deposit rates”, “canstarblue” and “canstarblue nz”, summed into one figure. - **Grocer**: Measured on the search terms “asian grocer nz”, “grocer app”, “grocer compare prices”, “grocer nz”, “the grocer nz” and “uk grocer nz”, summed into one figure. - [Canstar profile](/demand/nz/brands/canstar) - [Grocer profile](/demand/nz/brands/grocer) - [All price comparison sites in New Zealand](/demand/nz/categories/nz-price-comparison-sites): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Canstar or Grocer? In August 2026, Canstar and Grocer were level on Share of Search among price comparison sites in New Zealand, with an estimated 2.6K branded searches each, at 7.2% estimated Share of Search each. ## Cite this page Brandwave. "Canstar vs Grocer: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/canstar-vs-grocer This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/canstar-vs-grocer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.