--- title: "Canstaff vs Stafford Recruitment: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Canstaff or Stafford Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Timaru recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/canstaff-vs-stafford-recruitment" publisher: "Brandwave" --- # Canstaff vs Stafford Recruitment: Which is more popular by branded search in New Zealand? Which is more popular in search, Canstaff or Stafford Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Timaru recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Canstaff and Stafford Recruitment - **Competitive set**: Timaru recruitment agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Canstaff Share of Search**: 37.7% - **Stafford Recruitment Share of Search**: 52% ## Which is more popular in search, Canstaff or Stafford Recruitment? - In August 2026, Stafford Recruitment had more branded searches than Canstaff among timaru recruitment agencies in New Zealand. Stafford Recruitment was estimated to have 1.2K branded searches compared to Canstaff’s 840, and held a 52% Share of Search versus Canstaff’s 37.7%. - Stafford Recruitment was ahead of Canstaff in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Canstaff’s estimated Share of Search among timaru recruitment agencies in New Zealand moved from 34.7% to 37.7%, and its estimated monthly branded searches moved from 760 to 840. - Across the 11 months ending August 2026, Stafford Recruitment’s estimated Share of Search among timaru recruitment agencies in New Zealand moved from 52.5% to 52%, and its estimated monthly branded searches moved from 1.1K to 1.2K. ## How did search popularity change for New Zealand timaru recruitment agencies in August 2026? - In August 2026, Canstaff gained estimated Share of Search among timaru recruitment agencies in New Zealand, from 34.2% to 37.7%. - In August 2026, Stafford Recruitment gained estimated Share of Search among timaru recruitment agencies in New Zealand, from 51.3% to 52%. ## Month by month | Month | Canstaff estimated searches | Canstaff Share of Search | Canstaff rank | Stafford Recruitment estimated searches | Stafford Recruitment Share of Search | Stafford Recruitment rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 760 | 34.7% | 2 | 1.1K | 52.5% | 1 | | Nov 2025 | 650 | 30.2% | 2 | 1.2K | 54% | 1 | | Dec 2025 | 390 | 27.1% | 2 | 840 | 58.3% | 1 | | Jan 2026 | 650 | 29.8% | 2 | 1.3K | 57.3% | 1 | | Feb 2026 | 870 | 39.2% | 2 | 1K | 46.4% | 1 | | Mar 2026 | 870 | 32.1% | 2 | 1.4K | 51.7% | 1 | | Apr 2026 | 710 | 30.5% | 2 | 1.3K | 55.4% | 1 | | May 2026 | 700 | 26.6% | 2 | 1.6K | 62.7% | 1 | | Jun 2026 | 1K | 36.3% | 2 | 1.5K | 52.5% | 1 | | Jul 2026 | 780 | 34.2% | 2 | 1.2K | 51.3% | 1 | | Aug 2026 | 840 | 37.7% | 2 | 1.2K | 52% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Canstaff’s and Stafford Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Canstaff**: Measured on the search terms “canstaff”, “canstaff jobs”, “canstaff new zealand”, “canstaff nz”, “canstaff recruitment” and “canstaff timaru”, summed into one figure. - **Stafford Recruitment**: Measured on the search terms “stafford”, “stafford recruitment”, “stafford recruitment nz”, “stafford recruitment recruitment” and “stafford recruitment timaru”, summed into one figure. - [Canstaff profile](/demand/nz/brands/canstaff) - [Stafford Recruitment profile](/demand/nz/brands/stafford-recruitment) - [All timaru recruitment agencies in New Zealand](/demand/nz/categories/nz-timaru-recruitment-agencies): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Canstaff or Stafford Recruitment? In August 2026, Stafford Recruitment had more branded searches than Canstaff among timaru recruitment agencies in New Zealand. Stafford Recruitment was estimated to have 1.2K branded searches compared to Canstaff’s 840, and held a 52% Share of Search versus Canstaff’s 37.7%. ## Cite this page Brandwave. "Canstaff vs Stafford Recruitment: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/canstaff-vs-stafford-recruitment This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/canstaff-vs-stafford-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.