---
title: "Canstaff vs Personnel Placements: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Canstaff or Personnel Placements? Compare estimated monthly branded-search demand and Share of Search inside the Timaru recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/canstaff-vs-personnel-placements"
publisher: "Brandwave"
---

# Canstaff vs Personnel Placements: Which is more popular by branded search in New Zealand?

Which is more popular in search, Canstaff or Personnel Placements? Compare estimated monthly branded-search demand and Share of Search inside the Timaru recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Canstaff and Personnel Placements
- **Competitive set**: Timaru recruitment agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Canstaff Share of Search**: 37.7%
- **Personnel Placements Share of Search**: 10.3%

## Which is more popular in search, Canstaff or Personnel Placements?

- In August 2026, Canstaff had more branded searches than Personnel Placements among timaru recruitment agencies in New Zealand. Canstaff was estimated to have 840 branded searches compared to Personnel Placements’ 230, and held a 37.7% Share of Search versus Personnel Placements’ 10.3%.
- Canstaff was ahead of Personnel Placements in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Canstaff’s estimated Share of Search among timaru recruitment agencies in New Zealand moved from 34.7% to 37.7%, and its estimated monthly branded searches moved from 760 to 840.
- Across the 11 months ending August 2026, Personnel Placements’ estimated Share of Search among timaru recruitment agencies in New Zealand moved from 12.8% to 10.3%, and its estimated monthly branded searches moved from 280 to 230.

## How did search popularity change for New Zealand timaru recruitment agencies in August 2026?

- In August 2026, Canstaff gained estimated Share of Search among timaru recruitment agencies in New Zealand, from 34.2% to 37.7%.
- In August 2026, Personnel Placements lost estimated Share of Search among timaru recruitment agencies in New Zealand, from 14.5% to 10.3%.

## Month by month

| Month | Canstaff estimated searches | Canstaff Share of Search | Canstaff rank | Personnel Placements estimated searches | Personnel Placements Share of Search | Personnel Placements rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 760 | 34.7% | 2 | 280 | 12.8% | 3 |
| Nov 2025 | 650 | 30.2% | 2 | 340 | 15.8% | 3 |
| Dec 2025 | 390 | 27.1% | 2 | 210 | 14.6% | 3 |
| Jan 2026 | 650 | 29.8% | 2 | 280 | 12.8% | 3 |
| Feb 2026 | 870 | 39.2% | 2 | 320 | 14.4% | 3 |
| Mar 2026 | 870 | 32.1% | 2 | 440 | 16.2% | 3 |
| Apr 2026 | 710 | 30.5% | 2 | 330 | 14.2% | 3 |
| May 2026 | 700 | 26.6% | 2 | 280 | 10.6% | 3 |
| Jun 2026 | 1K | 36.3% | 2 | 320 | 11.3% | 3 |
| Jul 2026 | 780 | 34.2% | 2 | 330 | 14.5% | 3 |
| Aug 2026 | 840 | 37.7% | 2 | 230 | 10.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Canstaff’s and Personnel Placements’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Canstaff**: Measured on the search terms “canstaff”, “canstaff jobs”, “canstaff new zealand”, “canstaff nz”, “canstaff recruitment” and “canstaff timaru”, summed into one figure.
- **Personnel Placements**: Measured on the search terms “personnel placements”, “personnel placements ashburton”, “personnel placements jobs”, “personnel placements timaru” and “personnelplacements”, summed into one figure.

- [Canstaff profile](/demand/nz/brands/canstaff)
- [Personnel Placements profile](/demand/nz/brands/personnel-placements)
- [All timaru recruitment agencies in New Zealand](/demand/nz/categories/nz-timaru-recruitment-agencies): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Canstaff or Personnel Placements?

In August 2026, Canstaff had more branded searches than Personnel Placements among timaru recruitment agencies in New Zealand. Canstaff was estimated to have 840 branded searches compared to Personnel Placements’ 230, and held a 37.7% Share of Search versus Personnel Placements’ 10.3%.

## Cite this page

Brandwave. "Canstaff vs Personnel Placements: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/canstaff-vs-personnel-placements

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/canstaff-vs-personnel-placements. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
