--- title: "Canon vs Samsung: Which is searched more in New Zealand?" description: "Is Canon or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laser printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/canon-vs-samsung" publisher: "Brandwave" --- # Canon vs Samsung: Which is searched more in New Zealand? Is Canon or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laser printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Canon and Samsung - **Competitive set**: Laser printer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Canon Share of Search**: 27.3% - **Samsung Share of Search**: 2.5% ## Is Canon or Samsung more popular in search? - In September 2026, Canon had more branded searches than Samsung among laser printer brands in New Zealand. Canon had about 4,200 branded searches, while Samsung had 390. Canon made up 27.3% of all laser printer brand searches we track, and Samsung accounted for 2.5%. - Canon was ahead of Samsung in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Canon’s share of searches among laser printer brands in New Zealand moved from 30.2% to 27.3%, and its estimated monthly branded searches moved from 4.5K to 4.2K. - Across the 12 months ending September 2026, Samsung’s share of searches among laser printer brands in New Zealand moved from 2.6% to 2.5%, and its estimated monthly branded searches held steady at 390. ## Top laser printer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Canon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brother | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HP | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Canon | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Epson | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laser printer brands - Asked ChatGPT "Which laser printer brand should I buy in New Zealand?": 1. Brother, 2. HP, 3. Canon - Asked ChatGPT "What are the best laser printer brands in New Zealand?": 1. Brother, 2. HP, 3. Canon, 4. Epson - Asked ChatGPT "What's the best laser printer brand in New Zealand for fast printing?": 1. Brother, 2. HP, 3. Canon - Searched Google, AI Overview "laser printer nz": 1. HP, 2. Brother - Searched Google, AI Overview "colour laser printer": 1. Brother, 2. HP Not named in any answer: Samsung. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand laser printer brands in September 2026? - In September 2026, Canon lost share of searches among laser printer brands in New Zealand, from 30.8% to 27.3%. ## Month by month | Month | Canon estimated searches | Canon Share of Search | Canon rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.5K | 30.2% | 2 | 390 | 2.6% | 4 | | Nov 2025 | 4.9K | 30.8% | 2 | 480 | 3% | 4 | | Dec 2025 | 4.9K | 35.2% | 2 | 480 | 3.4% | 4 | | Jan 2026 | 4.9K | 31% | 2 | 390 | 2.5% | 4 | | Feb 2026 | 3.8K | 27.8% | 2 | 320 | 2.4% | 4 | | Mar 2026 | 4.5K | 29.5% | 2 | 390 | 2.6% | 4 | | Apr 2026 | 3.8K | 29.2% | 2 | 390 | 3% | 4 | | May 2026 | 4.6K | 31.7% | 2 | 320 | 2.2% | 4 | | Jun 2026 | 4.2K | 29.3% | 2 | 320 | 2.2% | 4 | | Jul 2026 | 4.5K | 30.5% | 2 | 390 | 2.6% | 4 | | Aug 2026 | 4.9K | 30.8% | 2 | 480 | 3% | 4 | | Sep 2026 | 4.2K | 27.3% | 2 | 390 | 2.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Canon’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Canon**: Measured on the search terms “canon” and “canon powershot”, summed into one figure. - **Samsung**: Measured on the search term “samsung odyssey”. - [Canon profile](/demand/nz/brands/canon) - [Samsung profile](/demand/nz/brands/samsung) - [All laser printer brands in New Zealand](/demand/nz/categories/nz-laser-printer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Canon or Samsung more popular in search? In September 2026, Canon had more branded searches than Samsung among laser printer brands in New Zealand. Canon had about 4,200 branded searches, while Samsung had 390. Canon made up 27.3% of all laser printer brand searches we track, and Samsung accounted for 2.5%. ## Cite this page Brandwave. "Canon vs Samsung: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/canon-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/canon-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.