--- title: "Canon vs Fuji Xerox: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Canon or Fuji Xerox? Compare estimated monthly branded-search demand and Share of Search inside the Printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/canon-vs-fuji-xerox" publisher: "Brandwave" --- # Canon vs Fuji Xerox: Which is more popular by branded search in New Zealand? Which is more popular in search, Canon or Fuji Xerox? Compare estimated monthly branded-search demand and Share of Search inside the Printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Canon and Fuji Xerox - **Competitive set**: Printer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Canon Share of Search**: 46% - **Fuji Xerox Share of Search**: 0.8% ## Which is more popular in search, Canon or Fuji Xerox? - In August 2026, Canon had more branded searches than Fuji Xerox among printer brands in New Zealand. Canon was estimated to have 27K branded searches compared to Fuji Xerox’s 470, and held a 46% Share of Search versus Fuji Xerox’s 0.8%. - Canon was ahead of Fuji Xerox in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Canon’s estimated Share of Search among printer brands in New Zealand moved from 46.7% to 46%, and its estimated monthly branded searches moved from 26.3K to 27K. - Across the 11 months ending August 2026, Fuji Xerox’s estimated Share of Search among printer brands in New Zealand moved from 0.85% to 0.8%, and its estimated monthly branded searches moved from 480 to 470. ## How did search popularity change for New Zealand printer brands in August 2026? - In August 2026, Canon lost estimated Share of Search among printer brands in New Zealand, from 47.7% to 46%. - In August 2026, Fuji Xerox fell from 5th to 6th among printer brands in New Zealand. ## Month by month | Month | Canon estimated searches | Canon Share of Search | Canon rank | Fuji Xerox estimated searches | Fuji Xerox Share of Search | Fuji Xerox rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 26.3K | 46.7% | 1 | 480 | 0.85% | 6 | | Nov 2025 | 32.6K | 51.4% | 1 | 480 | 0.76% | 5 | | Dec 2025 | 29.8K | 53.8% | 1 | 410 | 0.74% | 5 | | Jan 2026 | 27.2K | 45.7% | 1 | 520 | 0.87% | 5 | | Feb 2026 | 21K | 40.4% | 1 | 500 | 0.96% | 5 | | Mar 2026 | 23.3K | 38.8% | 2 | 640 | 1.1% | 5 | | Apr 2026 | 23.1K | 44.6% | 1 | 400 | 0.77% | 6 | | May 2026 | 24.4K | 44.6% | 1 | 530 | 0.97% | 5 | | Jun 2026 | 25.4K | 45.3% | 1 | 480 | 0.85% | 6 | | Jul 2026 | 27.6K | 47.7% | 1 | 460 | 0.8% | 5 | | Aug 2026 | 27K | 46% | 1 | 470 | 0.8% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Canon’s and Fuji Xerox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Canon**: Measured on the search terms “canon”, “canon 8d”, “canon camera”, “canon co nz”, “canon digital cameras”, “canon g7x”, “canon g7x mark2”, “canon gx7”, “canon ink”, “canon lens”, “canon mirrorless”, “canon near me”, “canon nz”, “canon online”, “canon powershot”, “canon powershot sx740”, “canon printer”, “canon r10”, “canon r5”, “canon r6 mark ii”, “canon r7”, “canon selphy cp1500”, “canon sx740”, “canon sx740 hs” and “canon toner”, summed into one figure. - **Fuji Xerox**: Measured on the search terms “fuji xerox”, “fuji xerox ink”, “fuji xerox near me”, “fuji xerox nz”, “fuji xerox online”, “fuji xerox printer”, “fuji xerox toner”, “fujixerox”, “fujixerox ink”, “fujixerox nz”, “fujixerox printer” and “fujixerox toner”, summed into one figure. - [Canon profile](/demand/nz/brands/canon) - [Fuji Xerox profile](/demand/nz/brands/fuji-xerox) - [All printer brands in New Zealand](/demand/nz/categories/nz-printer-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Canon or Fuji Xerox? In August 2026, Canon had more branded searches than Fuji Xerox among printer brands in New Zealand. Canon was estimated to have 27K branded searches compared to Fuji Xerox’s 470, and held a 46% Share of Search versus Fuji Xerox’s 0.8%. ## Cite this page Brandwave. "Canon vs Fuji Xerox: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/canon-vs-fuji-xerox This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/canon-vs-fuji-xerox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.