--- title: "Canon vs Epson: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Canon or Epson? Compare estimated monthly branded-search demand and Share of Search inside the Printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/canon-vs-epson" publisher: "Brandwave" --- # Canon vs Epson: Which is more popular by branded search in New Zealand? Which is more popular in search, Canon or Epson? Compare estimated monthly branded-search demand and Share of Search inside the Printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Canon and Epson - **Competitive set**: Printer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Canon Share of Search**: 46% - **Epson Share of Search**: 11.5% ## Which is more popular in search, Canon or Epson? - In August 2026, Canon had more branded searches than Epson among printer brands in New Zealand. Canon was estimated to have 27K branded searches compared to Epson’s 6.8K, and held a 46% Share of Search versus Epson’s 11.5%. - Canon was ahead of Epson in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Canon’s estimated Share of Search among printer brands in New Zealand moved from 46.7% to 46%, and its estimated monthly branded searches moved from 26.3K to 27K. - Across the 11 months ending August 2026, Epson’s estimated Share of Search among printer brands in New Zealand moved from 10.4% to 11.5%, and its estimated monthly branded searches moved from 5.8K to 6.8K. ## How did search popularity change for New Zealand printer brands in August 2026? - In August 2026, Canon lost estimated Share of Search among printer brands in New Zealand, from 47.7% to 46%. - Estimated monthly branded searches for Epson in New Zealand rose 16% over 11 measured months, from 5.8K to 6.8K in August 2026. ## Month by month | Month | Canon estimated searches | Canon Share of Search | Canon rank | Epson estimated searches | Epson Share of Search | Epson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 26.3K | 46.7% | 1 | 5.8K | 10.4% | 3 | | Nov 2025 | 32.6K | 51.4% | 1 | 6K | 9.4% | 3 | | Dec 2025 | 29.8K | 53.8% | 1 | 5.6K | 10.1% | 3 | | Jan 2026 | 27.2K | 45.7% | 1 | 6.2K | 10.5% | 3 | | Feb 2026 | 21K | 40.4% | 1 | 5.9K | 11.4% | 3 | | Mar 2026 | 23.3K | 38.8% | 2 | 6.2K | 10.4% | 3 | | Apr 2026 | 23.1K | 44.6% | 1 | 6.2K | 11.9% | 3 | | May 2026 | 24.4K | 44.6% | 1 | 6.2K | 11.3% | 3 | | Jun 2026 | 25.4K | 45.3% | 1 | 6.8K | 12% | 3 | | Jul 2026 | 27.6K | 47.7% | 1 | 6.5K | 11.3% | 3 | | Aug 2026 | 27K | 46% | 1 | 6.8K | 11.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Canon’s and Epson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Canon**: Measured on the search terms “canon”, “canon 8d”, “canon camera”, “canon co nz”, “canon digital cameras”, “canon g7x”, “canon g7x mark2”, “canon gx7”, “canon ink”, “canon lens”, “canon mirrorless”, “canon near me”, “canon nz”, “canon online”, “canon powershot”, “canon powershot sx740”, “canon printer”, “canon r10”, “canon r5”, “canon r6 mark ii”, “canon r7”, “canon selphy cp1500”, “canon sx740”, “canon sx740 hs” and “canon toner”, summed into one figure. - **Epson**: Measured on the search terms “epson”, “epson co nz”, “epson eb 535w projector”, “epson eb 685w projector”, “epson ecotank et 2810”, “epson ecotank et 8550”, “epson ecotank printer”, “epson et”, “epson et 2810”, “epson et 8550”, “epson home cinema 2350 projector”, “epson home cinema 5050ub projector”, “epson home theatre projector”, “epson ink”, “epson ink cartridges”, “epson ink printer”, “epson near me”, “epson nz”, “epson online”, “epson printer”, “epson projector”, “epson short throw projector”, “epson toner”, “epson v850”, “epson video projector” and “epson xp 4200”, summed into one figure. - [Canon profile](/demand/nz/brands/canon) - [Epson profile](/demand/nz/brands/epson) - [All printer brands in New Zealand](/demand/nz/categories/nz-printer-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Canon or Epson? In August 2026, Canon had more branded searches than Epson among printer brands in New Zealand. Canon was estimated to have 27K branded searches compared to Epson’s 6.8K, and held a 46% Share of Search versus Epson’s 11.5%. ## Cite this page Brandwave. "Canon vs Epson: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/canon-vs-epson This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/canon-vs-epson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.