--- title: "Cancer Society NZ vs Forest & Bird: Which is searched more in New Zealand?" description: "Is Cancer Society NZ or Forest & Bird more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the National charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cancer-society-nz-vs-forest-and-bird" publisher: "Brandwave" --- # Cancer Society NZ vs Forest & Bird: Which is searched more in New Zealand? Is Cancer Society NZ or Forest & Bird more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the National charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cancer Society NZ and Forest & Bird - **Competitive set**: National charities - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cancer Society NZ Share of Search**: 2.4% - **Forest & Bird Share of Search**: 4.4% ## Is Cancer Society NZ or Forest & Bird more popular in search? - In September 2026, Forest & Bird had more branded searches than Cancer Society NZ among national charities in New Zealand. Forest & Bird had about 3,600 branded searches, while Cancer Society NZ had 1,910. Forest & Bird made up 4.4% of all national charity searches we track, and Cancer Society NZ accounted for 2.4%. - The lead changed hands 4 times in the 12 months ending September 2026: Cancer Society NZ took it in January 2026, Forest & Bird took it in June 2026, Cancer Society NZ took it in August 2026, Forest & Bird took it in September 2026. - Across the 12 months ending September 2026, Cancer Society NZ’s share of searches among national charities in New Zealand moved from 2.1% to 2.4%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending September 2026, Forest & Bird’s share of searches among national charities in New Zealand moved from 2.6% to 4.4%, and its estimated monthly branded searches moved from 2.4K to 3.6K. ## Top national charities in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Forest & Bird was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cancer Society NZ was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cancer Society NZ was listed before Forest & Bird in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KidsCan | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Red Cross NZ | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Forest & Bird | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Cancer Society NZ | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Salvation Army NZ | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | SPCA | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | World Vision NZ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hospice NZ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Starship Foundation | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about national charities - Asked ChatGPT "Which national charity should I join in New Zealand?": 1. Red Cross NZ, 2. Forest & Bird, 3. SPCA, 4. Salvation Army NZ - Asked ChatGPT "What are the best national charities in New Zealand?": 1. KidsCan, 2. Red Cross NZ, 3. Cancer Society NZ, 4. Forest & Bird, 5. Salvation Army NZ - Asked ChatGPT "What's the best national charity in New Zealand for a cause?": 1. KidsCan, 2. Cancer Society NZ, 3. Forest & Bird, 4. Salvation Army NZ - Searched Google, AI Overview "charities nz": 1. KidsCan - Searched Google, AI Overview "donate to charity nz": named none of the brands we track Not named in any answer: World Vision NZ, Hospice NZ and Starship Foundation. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand national charities in September 2026? - In September 2026, Forest & Bird overtook World Vision NZ and 2 others to rank 4th among national charities in New Zealand, with 4.4% of the searches. - In September 2026, Cancer Society NZ lost share of searches among national charities in New Zealand, from 3.6% to 2.4%. ## Month by month | Month | Cancer Society NZ estimated searches | Cancer Society NZ Share of Search | Cancer Society NZ rank | Forest & Bird estimated searches | Forest & Bird Share of Search | Forest & Bird rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 2.1% | 7 | 2.4K | 2.6% | 6 | | Nov 2025 | 1.9K | 2.1% | 7 | 2.4K | 2.6% | 6 | | Dec 2025 | 1.3K | 1.3% | 7 | 1.9K | 1.9% | 6 | | Jan 2026 | 1.6K | 1.7% | 6 | 1.6K | 1.7% | 7 | | Feb 2026 | 1.9K | 2.2% | 6 | 1.6K | 1.8% | 7 | | Mar 2026 | 2.4K | 2.6% | 6 | 2.4K | 2.6% | 7 | | Apr 2026 | 1.6K | 1.9% | 6 | 1.6K | 1.9% | 7 | | May 2026 | 1.9K | 2.2% | 6 | 1.9K | 2.2% | 7 | | Jun 2026 | 1.6K | 1.8% | 7 | 5.4K | 5.9% | 5 | | Jul 2026 | 1.6K | 2.1% | 7 | 1.9K | 2.5% | 6 | | Aug 2026 | 2.9K | 3.6% | 5 | 1.9K | 2.3% | 7 | | Sep 2026 | 1.9K | 2.4% | 7 | 3.6K | 4.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Cancer Society NZ’s and Forest & Bird’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cancer Society NZ**: Measured on the search terms “cancer society” and “cancer society nz donate”, summed into one figure. - **Forest & Bird**: Measured on the search terms “forest & bird” and “forest and bird”, summed into one figure. - [Cancer Society NZ profile](/demand/nz/brands/cancer-society-nz) - [Forest & Bird profile](/demand/nz/brands/forest-and-bird) - [All national charities in New Zealand](/demand/nz/categories/nz-national-charities): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cancer Society NZ or Forest & Bird more popular in search? In September 2026, Forest & Bird had more branded searches than Cancer Society NZ among national charities in New Zealand. Forest & Bird had about 3,600 branded searches, while Cancer Society NZ had 1,910. Forest & Bird made up 4.4% of all national charity searches we track, and Cancer Society NZ accounted for 2.4%. ## Cite this page Brandwave. "Cancer Society NZ vs Forest & Bird: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cancer-society-nz-vs-forest-and-bird This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cancer-society-nz-vs-forest-and-bird. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.