--- title: "Can-Am vs Polaris: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Can-Am or Polaris? Compare estimated monthly branded-search demand and Share of Search inside the ATV and side-by-side brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/can-am-vs-polaris" publisher: "Brandwave" --- # Can-Am vs Polaris: Which is more popular by branded search in New Zealand? Which is more popular in search, Can-Am or Polaris? Compare estimated monthly branded-search demand and Share of Search inside the ATV and side-by-side brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Can-Am and Polaris - **Competitive set**: ATV and side-by-side brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Can-Am Share of Search**: 26.2% - **Polaris Share of Search**: 27.6% ## Which is more popular in search, Can-Am or Polaris? - In August 2026, Polaris had more branded searches than Can-Am among ATV and side-by-side brands in New Zealand. Polaris was estimated to have 4.8K branded searches compared to Can-Am’s 4.6K, and held a 27.6% Share of Search versus Can-Am’s 26.2%. - The lead changed hands 7 times in the 11 months ending August 2026: Polaris took it in November 2025, Can-Am took it in January 2026, Polaris took it in March 2026, Can-Am took it in May 2026, Polaris took it in June 2026, Can-Am took it in July 2026, Polaris took it in August 2026. - Across the 11 months ending August 2026, Can-Am’s estimated Share of Search among ATV and side-by-side brands in New Zealand moved from 28.5% to 26.2%, and its estimated monthly branded searches moved from 4.7K to 4.6K. - Across the 11 months ending August 2026, Polaris’ estimated Share of Search among ATV and side-by-side brands in New Zealand moved from 27.8% to 27.6%, and its estimated monthly branded searches moved from 4.6K to 4.8K. ## How did search popularity change for New Zealand ATV and side-by-side brands in August 2026? - In August 2026, Polaris overtook Can-Am to rank 2nd among ATV and side-by-side brands in New Zealand, at 27.6%. - In August 2026, Can-Am lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 26.7% to 26.2%. ## Month by month | Month | Can-Am estimated searches | Can-Am Share of Search | Can-Am rank | Polaris estimated searches | Polaris Share of Search | Polaris rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.7K | 28.5% | 2 | 4.6K | 27.8% | 3 | | Nov 2025 | 4.4K | 27.6% | 3 | 4.5K | 27.8% | 2 | | Dec 2025 | 4.5K | 29.9% | 3 | 4.5K | 30% | 2 | | Jan 2026 | 5.1K | 30.1% | 2 | 4.6K | 26.9% | 3 | | Feb 2026 | 4.4K | 27.5% | 2 | 4.2K | 26.5% | 3 | | Mar 2026 | 4.6K | 26% | 3 | 4.7K | 26.5% | 2 | | Apr 2026 | 4.7K | 26.1% | 3 | 5K | 27.3% | 2 | | May 2026 | 4.9K | 28.5% | 2 | 4.3K | 24.9% | 3 | | Jun 2026 | 5K | 26.2% | 3 | 5.5K | 28.5% | 2 | | Jul 2026 | 4.5K | 26.7% | 2 | 4.3K | 25.6% | 3 | | Aug 2026 | 4.6K | 26.2% | 3 | 4.8K | 27.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Can-Am’s and Polaris’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Can-Am**: Measured on the search terms “can am”, “can am atv”, “can am bikes”, “can am brp com”, “can am buggy”, “can am commander”, “can am defender”, “can am limited”, “can am maverick”, “can am maverick x3”, “can am near me”, “can am nz”, “can am online”, “can am outlander”, “can am outlander 570”, “can am outlander 650”, “can am quad”, “can am quad bike”, “can am side by side”, “can am side by side defender”, “can am spyder”, “can am spyder f3”, “can am spyder for sale”, “can am three wheeler”, “can am utv”, “canam”, “canam atv”, “canam defender”, “canam maverick”, “canam nz”, “canam quad bike”, “canam ryker”, “canam side by side” and “canam utv”, summed into one figure. - **Polaris**: Measured on the search terms “polaris”, “polaris 570”, “polaris atv”, “polaris buggies”, “polaris com”, “polaris near me”, “polaris nz”, “polaris online”, “polaris quad bike”, “polaris quads”, “polaris ranger 1000”, “polaris ranger 500”, “polaris ranger 570”, “polaris ranger utv”, “polaris ranger xp1000”, “polaris rangers”, “polaris rzr”, “polaris side by side”, “polaris slingshot”, “polaris snowmobiles”, “polaris sportsman 500”, “polaris sportsman 570”, “polaris utv” and “polaris xp1000”, summed into one figure. - [Can-Am profile](/demand/nz/brands/can-am) - [Polaris profile](/demand/nz/brands/polaris) - [All ATV and side-by-side brands in New Zealand](/demand/nz/categories/nz-atv-and-side-by-side-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Can-Am or Polaris? In August 2026, Polaris had more branded searches than Can-Am among ATV and side-by-side brands in New Zealand. Polaris was estimated to have 4.8K branded searches compared to Can-Am’s 4.6K, and held a 27.6% Share of Search versus Can-Am’s 26.2%. ## Cite this page Brandwave. "Can-Am vs Polaris: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/can-am-vs-polaris This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/can-am-vs-polaris. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.