---
title: "Camtasia vs Snagit: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Camtasia or Snagit? Compare estimated monthly branded-search demand and Share of Search inside the Screen recording tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/camtasia-vs-snagit"
publisher: "Brandwave"
---

# Camtasia vs Snagit: Which is more popular by branded search in New Zealand?

Which is more popular in search, Camtasia or Snagit? Compare estimated monthly branded-search demand and Share of Search inside the Screen recording tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Camtasia and Snagit
- **Competitive set**: Screen recording tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Camtasia Share of Search**: 1.5%
- **Snagit Share of Search**: 3.9%

## Which is more popular in search, Camtasia or Snagit?

- In August 2026, Snagit had more branded searches than Camtasia among screen recording tools in New Zealand. Snagit was estimated to have 490 branded searches compared to Camtasia’s 190, and held a 3.9% Share of Search versus Camtasia’s 1.5%.
- Snagit was ahead of Camtasia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen recording tools in New Zealand moved from 2.7% to 1.5%, and its estimated monthly branded searches moved from 340 to 190.
- Across the 11 months ending August 2026, Snagit’s estimated Share of Search among screen recording tools in New Zealand moved from 4.1% to 3.9%, and its estimated monthly branded searches moved from 510 to 490.

## How did search popularity change for New Zealand screen recording tools in August 2026?

- Snagit’s estimated Share of Search among screen recording tools in New Zealand has lost ground for 3 months in a row, from 4.9% to 3.9% in August 2026.
- Estimated monthly branded searches for Camtasia in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026.

## Month by month

| Month | Camtasia estimated searches | Camtasia Share of Search | Camtasia rank | Snagit estimated searches | Snagit Share of Search | Snagit rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 340 | 2.7% | 5 | 510 | 4.1% | 3 |
| Nov 2025 | 280 | 2.4% | 5 | 500 | 4.3% | 3 |
| Dec 2025 | 240 | 2.4% | 5 | 380 | 3.8% | 3 |
| Jan 2026 | 360 | 2.8% | 4 | 580 | 4.5% | 3 |
| Feb 2026 | 290 | 2.2% | 5 | 530 | 4% | 3 |
| Mar 2026 | 360 | 2.3% | 5 | 710 | 4.6% | 3 |
| Apr 2026 | 240 | 1.6% | 5 | 590 | 4% | 3 |
| May 2026 | 290 | 1.9% | 5 | 760 | 4.9% | 3 |
| Jun 2026 | 280 | 2.1% | 5 | 620 | 4.6% | 3 |
| Jul 2026 | 230 | 1.9% | 5 | 510 | 4.1% | 3 |
| Aug 2026 | 190 | 1.5% | 5 | 490 | 3.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Camtasia’s and Snagit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Camtasia**: Measured on the search terms “camtasia”, “camtasia online”, “camtasia screen recorder” and “camtasia screenshot”, summed into one figure.
- **Snagit**: Measured on the search terms “screenshot tool snagit”, “scrolling screenshot snagit”, “snagit”, “snagit download”, “snagit online”, “snagit screen recorder”, “snagit screenshot”, “snagit snipping tool”, “snagit software” and “techsmith com”, summed into one figure.

- [Camtasia profile](/demand/nz/brands/camtasia)
- [Snagit profile](/demand/nz/brands/snagit)
- [All screen recording tools in New Zealand](/demand/nz/categories/nz-screen-recording-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Camtasia or Snagit?

In August 2026, Snagit had more branded searches than Camtasia among screen recording tools in New Zealand. Snagit was estimated to have 490 branded searches compared to Camtasia’s 190, and held a 3.9% Share of Search versus Camtasia’s 1.5%.

## Cite this page

Brandwave. "Camtasia vs Snagit: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/camtasia-vs-snagit

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/camtasia-vs-snagit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.