--- title: "Camtasia vs OBS Studio: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Camtasia or OBS Studio? Compare estimated monthly branded-search demand and Share of Search inside the Screen recording tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/camtasia-vs-obs-studio" publisher: "Brandwave" --- # Camtasia vs OBS Studio: Which is more popular by branded search in New Zealand? Which is more popular in search, Camtasia or OBS Studio? Compare estimated monthly branded-search demand and Share of Search inside the Screen recording tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Camtasia and OBS Studio - **Competitive set**: Screen recording tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **Camtasia Share of Search**: 1.5% - **OBS Studio Share of Search**: 60.3% ## Which is more popular in search, Camtasia or OBS Studio? - In August 2026, OBS Studio had more branded searches than Camtasia among screen recording tools in New Zealand. OBS Studio was estimated to have 7.6K branded searches compared to Camtasia’s 190, and held a 60.3% Share of Search versus Camtasia’s 1.5%. - OBS Studio was ahead of Camtasia in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen recording tools in New Zealand moved from 2.7% to 1.5%, and its estimated monthly branded searches moved from 340 to 190. - Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among screen recording tools in New Zealand moved from 59.6% to 60.3%, and its estimated monthly branded searches moved from 7.5K to 7.6K. ## How did search popularity change for New Zealand screen recording tools in August 2026? - In August 2026, OBS Studio lost estimated Share of Search among screen recording tools in New Zealand, from 63.3% to 60.3%. - Estimated monthly branded searches for Camtasia in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026. ## Month by month | Month | Camtasia estimated searches | Camtasia Share of Search | Camtasia rank | OBS Studio estimated searches | OBS Studio Share of Search | OBS Studio rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 340 | 2.7% | 5 | 7.5K | 59.6% | 1 | | Nov 2025 | 280 | 2.4% | 5 | 6.8K | 57.9% | 1 | | Dec 2025 | 240 | 2.4% | 5 | 6.5K | 65% | 1 | | Jan 2026 | 360 | 2.8% | 4 | 8.3K | 64.6% | 1 | | Feb 2026 | 290 | 2.2% | 5 | 7.2K | 54.6% | 1 | | Mar 2026 | 360 | 2.3% | 5 | 8.6K | 55.4% | 1 | | Apr 2026 | 240 | 1.6% | 5 | 9.2K | 62.3% | 1 | | May 2026 | 290 | 1.9% | 5 | 9.6K | 61.5% | 1 | | Jun 2026 | 280 | 2.1% | 5 | 7.9K | 58.9% | 1 | | Jul 2026 | 230 | 1.9% | 5 | 7.8K | 63.3% | 1 | | Aug 2026 | 190 | 1.5% | 5 | 7.6K | 60.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Camtasia’s and OBS Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Camtasia**: Measured on the search terms “camtasia”, “camtasia online”, “camtasia screen recorder” and “camtasia screenshot”, summed into one figure. - **OBS Studio**: Measured on the search terms “mac obs studio”, “obs”, “obs dl”, “obs screen recorder”, “obs software”, “obs studio”, “obs studio download”, “obs studio live stream”, “obs studio multistream”, “obs studio online”, “obs studio screenshot”, “obs studio streaming software”, “obsproject com” and “obsstudio”, summed into one figure. - [Camtasia profile](/demand/nz/brands/camtasia) - [OBS Studio profile](/demand/nz/brands/obs-studio) - [All screen recording tools in New Zealand](/demand/nz/categories/nz-screen-recording-tools): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Camtasia or OBS Studio? In August 2026, OBS Studio had more branded searches than Camtasia among screen recording tools in New Zealand. OBS Studio was estimated to have 7.6K branded searches compared to Camtasia’s 190, and held a 60.3% Share of Search versus Camtasia’s 1.5%. ## Cite this page Brandwave. "Camtasia vs OBS Studio: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/camtasia-vs-obs-studio This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/camtasia-vs-obs-studio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.