---
title: "Camtasia vs Loom: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Camtasia or Loom? Compare estimated monthly branded-search demand and Share of Search inside the Screen recording tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/camtasia-vs-loom"
publisher: "Brandwave"
---

# Camtasia vs Loom: Which is more popular by branded search in New Zealand?

Which is more popular in search, Camtasia or Loom? Compare estimated monthly branded-search demand and Share of Search inside the Screen recording tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Camtasia and Loom
- **Competitive set**: Screen recording tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Camtasia Share of Search**: 1.5%
- **Loom Share of Search**: 31.4%

## Which is more popular in search, Camtasia or Loom?

- In August 2026, Loom had more branded searches than Camtasia among screen recording tools in New Zealand. Loom was estimated to have 4K branded searches compared to Camtasia’s 190, and held a 31.4% Share of Search versus Camtasia’s 1.5%.
- Loom was ahead of Camtasia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen recording tools in New Zealand moved from 2.7% to 1.5%, and its estimated monthly branded searches moved from 340 to 190.
- Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools in New Zealand moved from 30.5% to 31.4%, and its estimated monthly branded searches moved from 3.8K to 4K.

## How did search popularity change for New Zealand screen recording tools in August 2026?

- In August 2026, Loom gained estimated Share of Search among screen recording tools in New Zealand, from 27.6% to 31.4%.
- Estimated monthly branded searches for Camtasia in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026.

## Month by month

| Month | Camtasia estimated searches | Camtasia Share of Search | Camtasia rank | Loom estimated searches | Loom Share of Search | Loom rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 340 | 2.7% | 5 | 3.8K | 30.5% | 2 |
| Nov 2025 | 280 | 2.4% | 5 | 3.8K | 32.7% | 2 |
| Dec 2025 | 240 | 2.4% | 5 | 2.6K | 26.3% | 2 |
| Jan 2026 | 360 | 2.8% | 4 | 3.3K | 25.3% | 2 |
| Feb 2026 | 290 | 2.2% | 5 | 4.8K | 36.3% | 2 |
| Mar 2026 | 360 | 2.3% | 5 | 5.2K | 33.4% | 2 |
| Apr 2026 | 240 | 1.6% | 5 | 4.2K | 28.6% | 2 |
| May 2026 | 290 | 1.9% | 5 | 4.4K | 28.4% | 2 |
| Jun 2026 | 280 | 2.1% | 5 | 4.2K | 30.9% | 2 |
| Jul 2026 | 230 | 1.9% | 5 | 3.4K | 27.6% | 2 |
| Aug 2026 | 190 | 1.5% | 5 | 4K | 31.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Camtasia’s and Loom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Camtasia**: Measured on the search terms “camtasia”, “camtasia online”, “camtasia screen recorder” and “camtasia screenshot”, summed into one figure.
- **Loom**: Measured on the search terms “loom”, “loom com”, “loom nz”, “loom online”, “loom pricing”, “loom screen recorder” and “loom screenshot”, summed into one figure.

- [Camtasia profile](/demand/nz/brands/camtasia)
- [Loom profile](/demand/nz/brands/loom)
- [All screen recording tools in New Zealand](/demand/nz/categories/nz-screen-recording-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Camtasia or Loom?

In August 2026, Loom had more branded searches than Camtasia among screen recording tools in New Zealand. Loom was estimated to have 4K branded searches compared to Camtasia’s 190, and held a 31.4% Share of Search versus Camtasia’s 1.5%.

## Cite this page

Brandwave. "Camtasia vs Loom: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/camtasia-vs-loom

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/camtasia-vs-loom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.