--- title: "Campfire Digital Recruitment vs Talent Army: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Campfire Digital Recruitment or Talent Army? Compare estimated monthly branded-search demand and Share of Search inside the Technology Recruitment Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/campfire-digital-recruitment-vs-talent-army" publisher: "Brandwave" --- # Campfire Digital Recruitment vs Talent Army: Which is more popular by branded search in New Zealand? Which is more popular in search, Campfire Digital Recruitment or Talent Army? Compare estimated monthly branded-search demand and Share of Search inside the Technology Recruitment Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Campfire Digital Recruitment and Talent Army - **Competitive set**: Technology Recruitment Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Campfire Digital Recruitment Share of Search**: 14.1% - **Talent Army Share of Search**: 10.8% ## Which is more popular in search, Campfire Digital Recruitment or Talent Army? - In August 2026, Campfire Digital Recruitment had more branded searches than Talent Army among technology recruitment agencies in New Zealand. Campfire Digital Recruitment was estimated to have 520 branded searches compared to Talent Army’s 400, and held a 14.1% Share of Search versus Talent Army’s 10.8%. - The lead changed hands 3 times in the 11 months ending August 2026: Campfire Digital Recruitment took it in May 2026, Talent Army took it in June 2026, Campfire Digital Recruitment took it in July 2026. - Across the 11 months ending August 2026, Campfire Digital Recruitment’s estimated Share of Search among technology recruitment agencies in New Zealand moved from 11% to 14.1%, and its estimated monthly branded searches moved from 390 to 520. - Across the 11 months ending August 2026, Talent Army’s estimated Share of Search among technology recruitment agencies in New Zealand moved from 11.2% to 10.8%, and its estimated monthly branded searches held steady at 400. ## How did search popularity change for New Zealand technology recruitment agencies in August 2026? - In August 2026, Talent Army lost estimated Share of Search among technology recruitment agencies in New Zealand, from 12.1% to 10.8%. - Estimated monthly branded searches for Campfire Digital Recruitment in New Zealand rose 33.3% over 11 measured months, from 390 to 520 in August 2026. ## Month by month | Month | Campfire Digital Recruitment estimated searches | Campfire Digital Recruitment Share of Search | Campfire Digital Recruitment rank | Talent Army estimated searches | Talent Army Share of Search | Talent Army rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 11% | 4 | 400 | 11.2% | 3 | | Nov 2025 | 340 | 10.7% | 4 | 600 | 18.9% | 2 | | Dec 2025 | 170 | 8.6% | 4 | 270 | 13.6% | 3 | | Jan 2026 | 290 | 10.3% | 4 | 330 | 11.7% | 3 | | Feb 2026 | 280 | 8.4% | 4 | 620 | 18.7% | 2 | | Mar 2026 | 320 | 7.8% | 4 | 610 | 14.9% | 3 | | Apr 2026 | 320 | 9.4% | 4 | 490 | 14.3% | 3 | | May 2026 | 420 | 12.5% | 3 | 400 | 11.9% | 4 | | Jun 2026 | 280 | 8.5% | 4 | 500 | 15.2% | 3 | | Jul 2026 | 460 | 13.9% | 3 | 400 | 12.1% | 4 | | Aug 2026 | 520 | 14.1% | 3 | 400 | 10.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Campfire Digital Recruitment’s and Talent Army’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Campfire Digital Recruitment**: Measured on the search terms “Campfire Digital”, “Campfire Digital Recruitment” and “campfire recruitment”, summed into one figure. - **Talent Army**: Measured on the search terms “Talent Army” and “talent army jobs”, summed into one figure. - [Campfire Digital Recruitment profile](/demand/nz/brands/campfire-digital-recruitment) - [Talent Army profile](/demand/nz/brands/talent-army) - [All technology recruitment agencies in New Zealand](/demand/nz/categories/technology-recruitment-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Campfire Digital Recruitment or Talent Army? In August 2026, Campfire Digital Recruitment had more branded searches than Talent Army among technology recruitment agencies in New Zealand. Campfire Digital Recruitment was estimated to have 520 branded searches compared to Talent Army’s 400, and held a 14.1% Share of Search versus Talent Army’s 10.8%. ## Cite this page Brandwave. "Campfire Digital Recruitment vs Talent Army: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/campfire-digital-recruitment-vs-talent-army This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/campfire-digital-recruitment-vs-talent-army. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.