--- title: "Campbell's vs Wattie's: Which is searched more in New Zealand?" description: "Is Campbell's or Wattie's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup and stock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/campbells-vs-watties" publisher: "Brandwave" --- # Campbell's vs Wattie's: Which is searched more in New Zealand? Is Campbell's or Wattie's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup and stock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Campbell's and Wattie's - **Competitive set**: Soup and stock brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Campbell's Share of Search**: 15.7% - **Wattie's Share of Search**: 39.2% ## Is Campbell's or Wattie's more popular in search? - In September 2026, Wattie's had more branded searches than Campbell's among soup and stock brands in New Zealand. Wattie's had about 3,100 branded searches, while Campbell's had 1,240. Wattie's made up 39.2% of all soup and stock brand searches we track, and Campbell's accounted for 15.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Campbell's took it in November 2025, Wattie's took it in December 2025. - Across the 12 months ending September 2026, Campbell's’ share of searches among soup and stock brands in New Zealand moved from 14.6% to 15.7%, and its estimated monthly branded searches held steady at 1.2K. - Across the 12 months ending September 2026, Wattie's’ share of searches among soup and stock brands in New Zealand moved from 45% to 39.2%, and its estimated monthly branded searches moved from 3.8K to 3.1K. ## Top soup and stock brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Campbell's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wattie's was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Campbell's and Wattie's were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Campbell's | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Maggi | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Wattie's | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Continental | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | The Little Bone Broth Company | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | OXO Stock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soup and stock brands - Asked ChatGPT "Which soup or stock brand should I buy in New Zealand?": 1. Campbell's, 2. The Little Bone Broth Company, 3. Wattie's - Asked ChatGPT "What are the best soup and stock brands in New Zealand?": 1. Wattie's, 2. Campbell's, 3. The Little Bone Broth Company, 4. Continental - Asked ChatGPT "What's the best soup or stock brand in New Zealand for everyday cooking?": 1. Campbell's, 2. Continental - Searched Google, AI Overview "soup brands nz": 1. Campbell's, 2. Maggi, 3. Continental - Searched Google, AI Overview "stock brands nz": 1. Maggi, 2. Wattie's Not named in any answer: OXO Stock. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand soup and stock brands in September 2026? - In September 2026, Campbell's gained share of searches among soup and stock brands in New Zealand, from 14.5% to 15.7%. - In September 2026, Wattie's lost share of searches among soup and stock brands in New Zealand, from 42.4% to 39.2%. ## Month by month | Month | Campbell's estimated searches | Campbell's Share of Search | Campbell's rank | Wattie's estimated searches | Wattie's Share of Search | Wattie's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 14.6% | 3 | 3.8K | 45% | 1 | | Nov 2025 | 3.8K | 39.1% | 1 | 3.1K | 32% | 2 | | Dec 2025 | 1.5K | 22.9% | 3 | 2.3K | 35.2% | 1 | | Jan 2026 | 1.3K | 16.1% | 3 | 3.2K | 40.9% | 1 | | Feb 2026 | 1.3K | 18.1% | 3 | 3.1K | 42.6% | 1 | | Mar 2026 | 1.4K | 4.7% | 3 | 26.3K | 84.8% | 1 | | Apr 2026 | 1.3K | 14.5% | 3 | 4.1K | 46.3% | 1 | | May 2026 | 1.4K | 13.3% | 3 | 4.9K | 47.4% | 1 | | Jun 2026 | 1.4K | 17% | 3 | 2.9K | 34.1% | 2 | | Jul 2026 | 1.4K | 16.5% | 3 | 3K | 36.3% | 2 | | Aug 2026 | 1.4K | 14.5% | 3 | 4K | 42.4% | 1 | | Sep 2026 | 1.2K | 15.7% | 3 | 3.1K | 39.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Campbell's’ and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Campbell's**: Measured on the search terms “campbell s”, “campbells”, “campbells condensed soup”, “campbells mushroom soup”, “campbells soup” and “campbells tomato soup”, summed into one figure. - **Wattie's**: Measured on the search terms “chilli beans watties”, “wattie s”, “wattie's”, “watties”, “watties beans”, “watties beetroot”, “watties big eat”, “watties chilli beans”, “watties ketchup”, “watties mexican beans”, “watties spaghetti”, “watties tomato”, “watties tomato paste” and “watties tomato puree”, summed into one figure. - [Campbell's profile](/demand/nz/brands/campbells) - [Wattie's profile](/demand/nz/brands/watties) - [All soup and stock brands in New Zealand](/demand/nz/categories/nz-soup-and-stock-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Campbell's or Wattie's more popular in search? In September 2026, Wattie's had more branded searches than Campbell's among soup and stock brands in New Zealand. Wattie's had about 3,100 branded searches, while Campbell's had 1,240. Wattie's made up 39.2% of all soup and stock brand searches we track, and Campbell's accounted for 15.7%. ## Cite this page Brandwave. "Campbell's vs Wattie's: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/campbells-vs-watties This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/campbells-vs-watties. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.