--- title: "Campbell's vs Continental: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Campbell's or Continental? Compare estimated monthly branded-search demand and Share of Search inside the Soup and stock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/campbells-vs-continental" publisher: "Brandwave" --- # Campbell's vs Continental: Which is more popular by branded search in New Zealand? Which is more popular in search, Campbell's or Continental? Compare estimated monthly branded-search demand and Share of Search inside the Soup and stock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Campbell's and Continental - **Competitive set**: Soup and stock brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Campbell's Share of Search**: 21% - **Continental Share of Search**: 14.5% ## Which is more popular in search, Campbell's or Continental? - In August 2026, Campbell's had more branded searches than Continental among soup and stock brands in New Zealand. Campbell's was estimated to have 2.1K branded searches compared to Continental’s 1.4K, and held a 21% Share of Search versus Continental’s 14.5%. - Campbell's was ahead of Continental in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among soup and stock brands in New Zealand moved from 23.2% to 21%, and its estimated monthly branded searches moved from 1.9K to 2.1K. - Across the 11 months ending August 2026, Continental’s estimated Share of Search among soup and stock brands in New Zealand moved from 12.8% to 14.5%, and its estimated monthly branded searches moved from 1.1K to 1.4K. ## How did search popularity change for New Zealand soup and stock brands in August 2026? - In August 2026, Continental gained estimated Share of Search among soup and stock brands in New Zealand, from 13.6% to 14.5%. - In August 2026, Campbell's lost estimated Share of Search among soup and stock brands in New Zealand, from 22.5% to 21%. ## Month by month | Month | Campbell's estimated searches | Campbell's Share of Search | Campbell's rank | Continental estimated searches | Continental Share of Search | Continental rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 23.2% | 2 | 1.1K | 12.8% | 3 | | Nov 2025 | 2.8K | 33.3% | 2 | 1.1K | 12.7% | 3 | | Dec 2025 | 1.9K | 26.7% | 2 | 1.1K | 15.3% | 3 | | Jan 2026 | 1.9K | 24.3% | 2 | 1.1K | 13.4% | 3 | | Feb 2026 | 2K | 26.3% | 2 | 1.1K | 14% | 3 | | Mar 2026 | 2.2K | 26.2% | 2 | 1.2K | 13.8% | 3 | | Apr 2026 | 2K | 23.9% | 2 | 1.1K | 12.8% | 3 | | May 2026 | 2.2K | 23.3% | 2 | 1.1K | 12% | 3 | | Jun 2026 | 2.1K | 22.4% | 2 | 1.3K | 13.8% | 3 | | Jul 2026 | 2.1K | 22.5% | 2 | 1.3K | 13.6% | 3 | | Aug 2026 | 2.1K | 21% | 2 | 1.4K | 14.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Campbell's’ and Continental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Campbell's**: Measured on the search terms “campbell's”, “campbells”, “campbells condensed soup”, “campbells condensed tomato soup”, “campbells mushroom soup”, “campbells near me”, “campbells nz”, “campbells online”, “campbells soup” and “campbells tomato soup”, summed into one figure. - **Continental**: Measured on the search terms “continental car tyres”, “continental chicken noodle soup”, “continental cross contact tyres”, “continental cup a soup”, “continental moto tires”, “continental mtb tires”, “continental soup”, “continental tires”, “continental tyre”, “continental tyres near me” and “continental tyres price”, summed into one figure. - [Campbell's profile](/demand/nz/brands/campbells) - [Continental profile](/demand/nz/brands/continental) - [All soup and stock brands in New Zealand](/demand/nz/categories/nz-soup-and-stock-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Campbell's or Continental? In August 2026, Campbell's had more branded searches than Continental among soup and stock brands in New Zealand. Campbell's was estimated to have 2.1K branded searches compared to Continental’s 1.4K, and held a 21% Share of Search versus Continental’s 14.5%. ## Cite this page Brandwave. "Campbell's vs Continental: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/campbells-vs-continental This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/campbells-vs-continental. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.