---
title: "Campbell & Sons vs Gillions: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Campbell & Sons or Gillions? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/campbell-and-sons-vs-gillions"
publisher: "Brandwave"
---

# Campbell & Sons vs Gillions: Which is more popular by branded search in New Zealand?

Which is more popular in search, Campbell & Sons or Gillions? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Campbell & Sons and Gillions
- **Competitive set**: Dunedin funeral directors
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Campbell & Sons Share of Search**: 0.35%
- **Gillions Share of Search**: 16.7%

## Which is more popular in search, Campbell & Sons or Gillions?

- In August 2026, Gillions had more branded searches than Campbell & Sons among dunedin funeral directors in New Zealand. Gillions was estimated to have 3.3K branded searches compared to Campbell & Sons’ 70, and held a 16.7% Share of Search versus Campbell & Sons’ 0.35%.
- Gillions was ahead of Campbell & Sons in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Campbell & Sons’ estimated Share of Search among dunedin funeral directors in New Zealand moved from 0.07% to 0.35%, and its estimated monthly branded searches moved from 10 to 70.
- Across the 11 months ending August 2026, Gillions’ estimated Share of Search among dunedin funeral directors in New Zealand moved from 13.3% to 16.7%, and its estimated monthly branded searches moved from 2K to 3.3K.

## How did search popularity change for New Zealand dunedin funeral directors in August 2026?

- In August 2026, Gillions gained estimated Share of Search among dunedin funeral directors in New Zealand, from 14.2% to 16.7%.
- Estimated monthly branded searches for Campbell & Sons in New Zealand rose 600% over 11 measured months, from 10 to 70 in August 2026.

## Month by month

| Month | Campbell & Sons estimated searches | Campbell & Sons Share of Search | Campbell & Sons rank | Gillions estimated searches | Gillions Share of Search | Gillions rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.07% | 3 | 2K | 13.3% | 2 |
| Nov 2025 | 20 | 0.13% | 3 | 2.1K | 13.5% | 2 |
| Dec 2025 | 50 | 0.39% | 3 | 2K | 15.2% | 2 |
| Jan 2026 | 20 | 0.11% | 3 | 2K | 10.9% | 2 |
| Feb 2026 | 10 | 0.08% | 3 | 2.2K | 16.9% | 2 |
| Mar 2026 | 40 | 0.25% | 3 | 2.4K | 15.2% | 2 |
| Apr 2026 | 20 | 0.16% | 3 | 1.9K | 14.7% | 2 |
| May 2026 | 10 | 0.09% | 3 | 2.4K | 21.4% | 2 |
| Jun 2026 | 30 | 0.19% | 3 | 2.3K | 14.8% | 2 |
| Jul 2026 | 50 | 0.26% | 3 | 2.7K | 14.2% | 2 |
| Aug 2026 | 70 | 0.35% | 3 | 3.3K | 16.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Campbell & Sons’ and Gillions’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Campbell & Sons**: Measured on the search term “campbell and sons funeral”.
- **Gillions**: Measured on the search terms “gillions”, “gillions and sons”, “gillions dunedin”, “gillions funeral”, “gillions funeral directors”, “gillions funeral service” and “gillions funerals”, summed into one figure.

- [Campbell & Sons profile](/demand/nz/brands/campbell-and-sons)
- [Gillions profile](/demand/nz/brands/gillions)
- [All dunedin funeral directors in New Zealand](/demand/nz/categories/nz-dunedin-funeral-directors): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Campbell & Sons or Gillions?

In August 2026, Gillions had more branded searches than Campbell & Sons among dunedin funeral directors in New Zealand. Gillions was estimated to have 3.3K branded searches compared to Campbell & Sons’ 70, and held a 16.7% Share of Search versus Campbell & Sons’ 0.35%.

## Cite this page

Brandwave. "Campbell & Sons vs Gillions: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/campbell-and-sons-vs-gillions

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/campbell-and-sons-vs-gillions. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.