---
title: "Camelion vs Duracell: Which is searched more in New Zealand?"
description: "Is Camelion or Duracell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/camelion-vs-duracell"
publisher: "Brandwave"
---

# Camelion vs Duracell: Which is searched more in New Zealand?

Is Camelion or Duracell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Battery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Camelion and Duracell
- **Competitive set**: Battery brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Camelion Share of Search**: 0.24%
- **Duracell Share of Search**: 19.1%

## Is Camelion or Duracell more popular in search?

- In September 2026, Duracell had more branded searches than Camelion among battery brands in New Zealand. Duracell had about 810 branded searches, while Camelion had 10. Duracell made up 19.1% of all battery brand searches we track, and Camelion accounted for 0.24%.
- Duracell was ahead of Camelion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Camelion’s share of searches among battery brands in New Zealand moved from 1.4% to 0.24%, and its estimated monthly branded searches moved from 50 to 10.
- Across the 12 months ending September 2026, Duracell’s share of searches among battery brands in New Zealand moved from 22.2% to 19.1%, and its estimated monthly branded searches moved from 790 to 810.

## Top battery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Duracell was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Camelion did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Panasonic Batteries | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Energizer | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Eveready | 3rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Duracell | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Varta | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 |
| Camelion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Trojan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about battery brands

- Asked ChatGPT "Which battery brand should I buy in New Zealand?": 1. Panasonic Batteries, 2. Energizer, 3. Duracell
- Asked ChatGPT "What are the best battery brands in New Zealand?": 1. Varta, 2. Energizer, 3. Duracell
- Asked ChatGPT "What's the best battery brand in New Zealand for everyday devices?": 1. Panasonic Batteries, 2. Energizer
- Searched Google, AI Overview "aa batteries nz": 1. Eveready, 2. Energizer, 3. Duracell
- Searched Google, AI Overview "aaa batteries nz": 1. Energizer

Not named in any answer: Camelion and Trojan.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand battery brands in September 2026?

- In September 2026, Duracell gained share of searches among battery brands in New Zealand, from 14.1% to 19.1%.
- Estimated monthly branded searches for Camelion in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

## Month by month

| Month | Camelion estimated searches | Camelion Share of Search | Camelion rank | Duracell estimated searches | Duracell Share of Search | Duracell rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | 1.4% | 6 | 790 | 22.2% | 2 |
| Nov 2025 | 30 | 0.85% | 6 | 760 | 21.7% | 3 |
| Dec 2025 | 40 | 0.91% | 6 | 770 | 17.5% | 3 |
| Jan 2026 | 20 | 0.42% | 6 | 1.4K | 29.6% | 2 |
| Feb 2026 | 40 | 0.82% | 6 | 1.2K | 25.6% | 2 |
| Mar 2026 | 50 | 0.86% | 6 | 1.8K | 31.3% | 2 |
| Apr 2026 | 30 | 0.49% | 6 | 1.5K | 24.8% | 2 |
| May 2026 | 40 | 0.61% | 6 | 1.4K | 22.2% | 3 |
| Jun 2026 | 10 | 0.18% | 6 | 990 | 17.5% | 3 |
| Jul 2026 | 20 | 0.33% | 6 | 940 | 15.5% | 3 |
| Aug 2026 | 30 | 0.48% | 6 | 870 | 14.1% | 3 |
| Sep 2026 | 10 | 0.24% | 6 | 810 | 19.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Camelion’s and Duracell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Camelion**: Measured on the search terms “camelion aa battery”, “camelion aaa battery”, “camelion battery”, “camelion battery aa”, “camelion battery aaa”, “camelion battery rechargeable”, “camelion battery tester”, “camelion lithium battery” and “camelion rechargeable cell”, summed into one figure.
- **Duracell**: Measured on the search terms “battery aaa duracell”, “duracell”, “duracell aa alkaline”, “duracell batteries” and “duracell coppertop batteries”, summed into one figure.

- [Camelion profile](/demand/nz/brands/camelion)
- [Duracell profile](/demand/nz/brands/duracell)
- [All battery brands in New Zealand](/demand/nz/categories/nz-battery-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Camelion or Duracell more popular in search?

In September 2026, Duracell had more branded searches than Camelion among battery brands in New Zealand. Duracell had about 810 branded searches, while Camelion had 10. Duracell made up 19.1% of all battery brand searches we track, and Camelion accounted for 0.24%.

## Cite this page

Brandwave. "Camelion vs Duracell: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/camelion-vs-duracell

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/camelion-vs-duracell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
