--- title: "CamelBak vs Owala: Which is searched more in New Zealand?" description: "Is CamelBak or Owala more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drink bottle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/camelbak-vs-owala" publisher: "Brandwave" --- # CamelBak vs Owala: Which is searched more in New Zealand? Is CamelBak or Owala more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drink bottle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CamelBak and Owala - **Competitive set**: Drink bottle brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **CamelBak Share of Search**: 1.6% - **Owala Share of Search**: 33.5% ## Is CamelBak or Owala more popular in search? - In September 2026, Owala had more branded searches than CamelBak among drink bottle brands in New Zealand. Owala had about 26,600 branded searches, while CamelBak had 1,300. Owala made up 33.5% of all drink bottle brand searches we track, and CamelBak accounted for 1.6%. - Owala was ahead of CamelBak in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CamelBak’s share of searches among drink bottle brands in New Zealand moved from 2.3% to 1.6%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Owala’s share of searches among drink bottle brands in New Zealand moved from 19% to 33.5%, and its estimated monthly branded searches moved from 13.4K to 26.6K. ## Top drink bottle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Owala was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CamelBak was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Owala was listed before CamelBak in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hydro Flask | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | YETI | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Owala | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Frank Green | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | CamelBak | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Stanley | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sistema | 7th | 3 of 3 | 2 of 2 | 5 of 5 | | Chilly's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about drink bottle brands - Asked ChatGPT "Which drink bottle brand should I buy in New Zealand?": 1. Hydro Flask, 2. YETI, 3. Owala, 4. Frank Green, 5. CamelBak, 6. Sistema - Asked ChatGPT "What are the best drink bottle brands in New Zealand?": 1. Frank Green, 2. Hydro Flask, 3. YETI, 4. Stanley, 5. CamelBak, 6. Sistema, 7. Owala - Asked ChatGPT "What's the best drink bottle brand in New Zealand for daily hydration?": 1. Hydro Flask, 2. Owala, 3. YETI, 4. CamelBak, 5. Sistema - Searched Google, AI Overview "drink bottle nz": 1. Owala, 2. Frank Green, 3. YETI, 4. Hydro Flask, 5. Stanley, 6. Sistema - Searched Google, AI Overview "stainless steel bottle": 1. YETI, 2. Sistema Not named in any answer: Chilly's. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand drink bottle brands in September 2026? - In September 2026, Owala gained share of searches among drink bottle brands in New Zealand, from 32.2% to 33.5%. - Estimated monthly branded searches for CamelBak in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | CamelBak estimated searches | CamelBak Share of Search | CamelBak rank | Owala estimated searches | Owala Share of Search | Owala rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 2.3% | 7 | 13.4K | 19% | 2 | | Nov 2025 | 2.4K | 1.9% | 7 | 32.2K | 25.8% | 1 | | Dec 2025 | 2.4K | 1.9% | 7 | 28.3K | 22.7% | 1 | | Jan 2026 | 1.9K | 2.1% | 7 | 23.2K | 25.2% | 1 | | Feb 2026 | 1.6K | 2% | 7 | 25.2K | 31.3% | 1 | | Mar 2026 | 1.3K | 1.6% | 7 | 26.4K | 32.6% | 1 | | Apr 2026 | 1.3K | 1.9% | 7 | 18.1K | 27% | 1 | | May 2026 | 1.3K | 1.7% | 7 | 21.3K | 27.1% | 1 | | Jun 2026 | 1.3K | 1.7% | 7 | 20.3K | 26.6% | 1 | | Jul 2026 | 1.3K | 1.8% | 7 | 22.2K | 30% | 1 | | Aug 2026 | 1.3K | 1.3% | 7 | 31K | 32.2% | 1 | | Sep 2026 | 1.3K | 1.6% | 7 | 26.6K | 33.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using CamelBak’s and Owala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CamelBak**: Measured on the search term “camelbak”. - **Owala**: Measured on the search terms “owala”, “owala bottle”, “owala colors”, “owala cup”, “owala drink bottle”, “owala lid”, “owala replacement lid”, “owala sale”, “owala sippy cup”, “owala tumbler”, “owala water bottle”, “water bottle owala” and “yellow owala”, summed into one figure. - [CamelBak profile](/demand/nz/brands/camelbak) - [Owala profile](/demand/nz/brands/owala) - [All drink bottle brands in New Zealand](/demand/nz/categories/nz-drink-bottle-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CamelBak or Owala more popular in search? In September 2026, Owala had more branded searches than CamelBak among drink bottle brands in New Zealand. Owala had about 26,600 branded searches, while CamelBak had 1,300. Owala made up 33.5% of all drink bottle brand searches we track, and CamelBak accounted for 1.6%. ## Cite this page Brandwave. "CamelBak vs Owala: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/camelbak-vs-owala This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/camelbak-vs-owala. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.