---
title: "Cambridge Funerals vs Gibson Funerals: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Cambridge Funerals or Gibson Funerals? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/cambridge-funerals-vs-gibson-funerals"
publisher: "Brandwave"
---

# Cambridge Funerals vs Gibson Funerals: Which is more popular by branded search in New Zealand?

Which is more popular in search, Cambridge Funerals or Gibson Funerals? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cambridge Funerals and Gibson Funerals
- **Competitive set**: Cambridge funeral directors
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Cambridge Funerals Share of Search**: 19%
- **Gibson Funerals Share of Search**: 48.3%

## Which is more popular in search, Cambridge Funerals or Gibson Funerals?

- In August 2026, Gibson Funerals had more branded searches than Cambridge Funerals among cambridge funeral directors in New Zealand. Gibson Funerals was estimated to have 560 branded searches compared to Cambridge Funerals’ 220, and held a 48.3% Share of Search versus Cambridge Funerals’ 19%.
- The lead changed hands once in the 11 months ending August 2026: Gibson Funerals took it in February 2026.
- Across the 11 months ending August 2026, Cambridge Funerals’ estimated Share of Search among cambridge funeral directors in New Zealand moved from 5.3% to 19%, and its estimated monthly branded searches moved from 20 to 220.
- Across the 11 months ending August 2026, Gibson Funerals’ estimated Share of Search among cambridge funeral directors in New Zealand moved from 0% to 48.3%, and its estimated monthly branded searches moved from 0 to 560.

## How did search popularity change for New Zealand cambridge funeral directors in August 2026?

- In August 2026, Gibson Funerals gained estimated Share of Search among cambridge funeral directors in New Zealand, from 42.2% to 48.3%.
- In August 2026, Cambridge Funerals gained estimated Share of Search among cambridge funeral directors in New Zealand, from 17.6% to 19%.

## Month by month

| Month | Cambridge Funerals estimated searches | Cambridge Funerals Share of Search | Cambridge Funerals rank | Gibson Funerals estimated searches | Gibson Funerals Share of Search | Gibson Funerals rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 5.3% | 2 | 0 | 0% | 3 |
| Nov 2025 | 30 | 8.3% | 2 | 10 | 2.8% | 3 |
| Dec 2025 | 150 | 26.3% | 2 | 10 | 1.8% | 3 |
| Jan 2026 | 120 | 19% | 2 | 10 | 1.6% | 3 |
| Feb 2026 | 150 | 20.3% | 3 | 180 | 24.3% | 2 |
| Mar 2026 | 220 | 22% | 3 | 340 | 34% | 2 |
| Apr 2026 | 120 | 17.6% | 3 | 260 | 38.2% | 2 |
| May 2026 | 150 | 25% | 3 | 160 | 26.7% | 2 |
| Jun 2026 | 180 | 25% | 3 | 240 | 33.3% | 2 |
| Jul 2026 | 180 | 17.6% | 3 | 430 | 42.2% | 1 |
| Aug 2026 | 220 | 19% | 3 | 560 | 48.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cambridge Funerals’ and Gibson Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cambridge Funerals**: Measured on the search terms “cambridge funerals” and “cambridge funerals nz”, summed into one figure.
- **Gibson Funerals**: Measured on the search terms “gibson funerals” and “gibson funerals cambridge”, summed into one figure.

- [Cambridge Funerals profile](/demand/nz/brands/cambridge-funerals)
- [Gibson Funerals profile](/demand/nz/brands/gibson-funerals)
- [All cambridge funeral directors in New Zealand](/demand/nz/locations/cambridge/funeral-directors): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cambridge Funerals or Gibson Funerals?

In August 2026, Gibson Funerals had more branded searches than Cambridge Funerals among cambridge funeral directors in New Zealand. Gibson Funerals was estimated to have 560 branded searches compared to Cambridge Funerals’ 220, and held a 48.3% Share of Search versus Cambridge Funerals’ 19%.

## Cite this page

Brandwave. "Cambridge Funerals vs Gibson Funerals: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cambridge-funerals-vs-gibson-funerals

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cambridge-funerals-vs-gibson-funerals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.