--- title: "Calvin Klein vs Rose & Thorne: Which is searched more in New Zealand?" description: "Is Calvin Klein or Rose & Thorne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/calvin-klein-vs-rose-and-thorne" publisher: "Brandwave" --- # Calvin Klein vs Rose & Thorne: Which is searched more in New Zealand? Is Calvin Klein or Rose & Thorne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Calvin Klein and Rose & Thorne - **Competitive set**: Lingerie brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Calvin Klein Share of Search**: 28.1% - **Rose & Thorne Share of Search**: 1.7% ## Is Calvin Klein or Rose & Thorne more popular in search? - In September 2026, Calvin Klein had more branded searches than Rose & Thorne among lingerie brands in New Zealand. Calvin Klein had about 21,000 branded searches, while Rose & Thorne had 1,300. Calvin Klein made up 28.1% of all lingerie brand searches we track, and Rose & Thorne accounted for 1.7%. - Calvin Klein was ahead of Rose & Thorne in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Calvin Klein’s share of searches among lingerie brands in New Zealand moved from 22.9% to 28.1%, and its estimated monthly branded searches moved from 17.3K to 20.9K. - Across the 12 months ending September 2026, Rose & Thorne’s share of searches among lingerie brands in New Zealand moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rose & Thorne was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Calvin Klein was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Rose & Thorne was listed before Calvin Klein in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bendon | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Rose & Thorne | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Boody | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Bras N Things | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Calvin Klein | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Jockey | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Honey Birdette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy in New Zealand?": 1. Bendon, 2. Bras N Things, 3. Boody - Asked ChatGPT "What are the best lingerie brands in New Zealand?": 1. Rose & Thorne, 2. Bendon, 3. Boody - Asked ChatGPT "What's the best lingerie brand in New Zealand for everyday comfort?": 1. Bendon, 2. Boody, 3. Jockey - Searched Google, AI Overview "bras nz": 1. Rose & Thorne, 2. Bras N Things, 3. Calvin Klein, 4. Boody - Searched Google, AI Overview "women's underwear nz": 1. Boody, 2. Calvin Klein, 3. Rose & Thorne, 4. Bras N Things, 5. Jockey, 6. Bonds Not named in any answer: Honey Birdette and Victoria's Secret. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand lingerie brands in September 2026? - In September 2026, Calvin Klein rose from 3rd to 2nd among lingerie brands in New Zealand. - Estimated monthly branded searches for Rose & Thorne in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Calvin Klein estimated searches | Calvin Klein Share of Search | Calvin Klein rank | Rose & Thorne estimated searches | Rose & Thorne Share of Search | Rose & Thorne rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 17.3K | 22.9% | 3 | 1.6K | 2.1% | 6 | | Nov 2025 | 30.9K | 28.1% | 2 | 1.9K | 1.7% | 6 | | Dec 2025 | 32.9K | 31.8% | 2 | 1.3K | 1.3% | 7 | | Jan 2026 | 20.9K | 25.5% | 3 | 1.3K | 1.6% | 7 | | Feb 2026 | 19.6K | 28.1% | 2 | 1.3K | 1.9% | 6 | | Mar 2026 | 26K | 34.8% | 1 | 1.3K | 1.7% | 6 | | Apr 2026 | 21.6K | 28.5% | 2 | 1.3K | 1.7% | 6 | | May 2026 | 24.6K | 31.1% | 1 | 1.3K | 1.6% | 6 | | Jun 2026 | 26.2K | 31.9% | 1 | 1.6K | 1.9% | 6 | | Jul 2026 | 21.9K | 29.7% | 2 | 1.3K | 1.8% | 6 | | Aug 2026 | 20.4K | 27.8% | 3 | 1.3K | 1.8% | 7 | | Sep 2026 | 20.9K | 28.1% | 2 | 1.3K | 1.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Calvin Klein’s and Rose & Thorne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Calvin Klein**: Measured on the search terms “calvin klein”, “calvin klein bra”, “calvin klein eternity”, “calvin klein euphoria”, “calvin klein jean”, “calvin klein lingerie”, “calvin klein outlet”, “calvin klein underwear” and “calvinklein”, summed into one figure. - **Rose & Thorne**: Measured on the search term “rose and thorne”. - [Calvin Klein profile](/demand/nz/brands/calvin-klein) - [Rose & Thorne profile](/demand/nz/brands/rose-and-thorne) - [All lingerie brands in New Zealand](/demand/nz/categories/nz-lingerie-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Calvin Klein or Rose & Thorne more popular in search? In September 2026, Calvin Klein had more branded searches than Rose & Thorne among lingerie brands in New Zealand. Calvin Klein had about 21,000 branded searches, while Rose & Thorne had 1,300. Calvin Klein made up 28.1% of all lingerie brand searches we track, and Rose & Thorne accounted for 1.7%. ## Cite this page Brandwave. "Calvin Klein vs Rose & Thorne: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/calvin-klein-vs-rose-and-thorne This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/calvin-klein-vs-rose-and-thorne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.