--- title: "Calvin Klein vs Guess: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Calvin Klein or Guess? Compare estimated monthly branded-search demand and Share of Search inside the Premium fashion brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/calvin-klein-vs-guess" publisher: "Brandwave" --- # Calvin Klein vs Guess: Which is more popular by branded search in New Zealand? Which is more popular in search, Calvin Klein or Guess? Compare estimated monthly branded-search demand and Share of Search inside the Premium fashion brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Calvin Klein and Guess - **Competitive set**: Premium fashion brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Calvin Klein Share of Search**: 33.1% - **Guess Share of Search**: 8.8% ## Which is more popular in search, Calvin Klein or Guess? - In August 2026, Calvin Klein had more branded searches than Guess among premium fashion brands in New Zealand. Calvin Klein was estimated to have 33.8K branded searches compared to Guess’ 9K, and held a 33.1% Share of Search versus Guess’ 8.8%. - Calvin Klein was ahead of Guess in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among premium fashion brands in New Zealand moved from 32% to 33.1%, and its estimated monthly branded searches moved from 30.9K to 33.8K. - Across the 11 months ending August 2026, Guess’ estimated Share of Search among premium fashion brands in New Zealand moved from 6% to 8.8%, and its estimated monthly branded searches moved from 5.7K to 9K. ## How did search popularity change for New Zealand premium fashion brands in August 2026? - In August 2026, Guess gained estimated Share of Search among premium fashion brands in New Zealand, from 6.5% to 8.8%. - In August 2026, Calvin Klein lost estimated Share of Search among premium fashion brands in New Zealand, from 35.8% to 33.1%. ## Month by month | Month | Calvin Klein estimated searches | Calvin Klein Share of Search | Calvin Klein rank | Guess estimated searches | Guess Share of Search | Guess rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30.9K | 32% | 1 | 5.7K | 6% | 6 | | Nov 2025 | 54.2K | 35.5% | 1 | 10.6K | 7% | 4 | | Dec 2025 | 54.1K | 35.9% | 1 | 11.5K | 7.6% | 4 | | Jan 2026 | 37K | 35.2% | 1 | 7.4K | 7% | 4 | | Feb 2026 | 31.4K | 38.2% | 1 | 4.8K | 5.9% | 6 | | Mar 2026 | 41K | 41% | 1 | 5K | 5% | 6 | | Apr 2026 | 37.8K | 36.6% | 1 | 6.2K | 5.9% | 4 | | May 2026 | 41.1K | 37.3% | 1 | 7.2K | 6.5% | 4 | | Jun 2026 | 40.8K | 37.2% | 1 | 7.5K | 6.8% | 4 | | Jul 2026 | 39.3K | 35.8% | 1 | 7.1K | 6.5% | 4 | | Aug 2026 | 33.8K | 33.1% | 1 | 9K | 8.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Calvin Klein’s and Guess’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Calvin Klein**: Measured on the search terms “boxer calvin klein underwear”, “calvin klein”, “calvin klein black jeans”, “calvin klein black mens underwear”, “calvin klein bra”, “calvin klein briefs”, “calvin klein eternity”, “calvin klein eternity for men”, “calvin klein euphoria”, “calvin klein fashion”, “calvin klein jean”, “calvin klein lingerie”, “calvin klein near me”, “calvin klein online”, “calvin klein outfits”, “calvin klein outlet”, “calvin klein polo”, “calvin klein the one”, “calvin klein underwear”, “calvin klein underwear men”, “calvin klein underwear women”, “calvinklein”, “calvinklein briefs”, “calvinklein clothing”, “calvinklein co nz”, “calvinklein fashion”, “calvinklein nz”, “calvinklein polo” and “thong calvin klein underwear”, summed into one figure. - **Guess**: Measured on the search terms “guess bags”, “guess clothing”, “guess clothing outlet”, “guess clothing store”, “guess fashion”, “guess jeans”, “guess nz”, “guess polo” and “marciano guess clothing”, summed into one figure. - [Calvin Klein profile](/demand/nz/brands/calvin-klein) - [Guess profile](/demand/nz/brands/guess) - [All premium fashion brands in New Zealand](/demand/nz/categories/nz-premium-fashion-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Calvin Klein or Guess? In August 2026, Calvin Klein had more branded searches than Guess among premium fashion brands in New Zealand. Calvin Klein was estimated to have 33.8K branded searches compared to Guess’ 9K, and held a 33.1% Share of Search versus Guess’ 8.8%. ## Cite this page Brandwave. "Calvin Klein vs Guess: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/calvin-klein-vs-guess This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/calvin-klein-vs-guess. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.