--- title: "Caltex vs Mobil: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Caltex or Mobil? Compare estimated monthly branded-search demand and Share of Search inside the fuel retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/caltex-nz-vs-mobil" publisher: "Brandwave" --- # Caltex vs Mobil: Which is more popular by branded search in New Zealand? Which is more popular in search, Caltex or Mobil? Compare estimated monthly branded-search demand and Share of Search inside the fuel retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Caltex and Mobil - **Competitive set**: fuel retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Caltex Share of Search**: 9.2% - **Mobil Share of Search**: 25.8% ## Which is more popular in search, Caltex or Mobil? - In August 2026, Mobil had more branded searches than Caltex among fuel retailers in New Zealand. Mobil was estimated to have 73.8K branded searches compared to Caltex’s 26.3K, and held a 25.8% Share of Search versus Caltex’s 9.2%. - Mobil was ahead of Caltex in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Caltex’s estimated Share of Search among fuel retailers in New Zealand moved from 9.9% to 9.2%, and its estimated monthly branded searches moved from 30.6K to 26.3K. - Across the 11 months ending August 2026, Mobil’s estimated Share of Search among fuel retailers in New Zealand moved from 22.9% to 25.8%, and its estimated monthly branded searches moved from 70.5K to 73.8K. ## How did search popularity change for New Zealand fuel retailers in August 2026? - In August 2026, Mobil gained estimated Share of Search among fuel retailers in New Zealand, from 25.1% to 25.8%. - Estimated monthly branded searches for Caltex in New Zealand fell 14.2% over 11 measured months, from 30.6K to 26.3K in August 2026. ## Month by month | Month | Caltex estimated searches | Caltex Share of Search | Caltex rank | Mobil estimated searches | Mobil Share of Search | Mobil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30.6K | 9.9% | 4 | 70.5K | 22.9% | 2 | | Nov 2025 | 39.5K | 11.5% | 4 | 85.5K | 24.9% | 1 | | Dec 2025 | 50.2K | 12.9% | 4 | 86K | 22.1% | 1 | | Jan 2026 | 49.5K | 12.8% | 4 | 85.8K | 22.2% | 1 | | Feb 2026 | 42.8K | 12.5% | 4 | 85.8K | 25.1% | 1 | | Mar 2026 | 54.2K | 12.2% | 4 | 117K | 26.2% | 1 | | Apr 2026 | 39.9K | 11.8% | 4 | 74.6K | 22.1% | 1 | | May 2026 | 29.2K | 9.7% | 4 | 74K | 24.5% | 1 | | Jun 2026 | 23.4K | 8.3% | 4 | 73.6K | 26.2% | 1 | | Jul 2026 | 26.9K | 9.1% | 4 | 73.9K | 25.1% | 1 | | Aug 2026 | 26.3K | 9.2% | 4 | 73.8K | 25.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Caltex’s and Mobil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Caltex**: Measured on the search terms “Caltex”, “Caltex fuel”, “Caltex near me”, “Caltex NZ”, “Caltex petrol station”, “Caltex petrol station near me”, “Caltex Queenstown”, “Caltex station”, “Caltex Te Anau” and “Caltex Wanaka”, summed into one figure. - **Mobil**: Measured on the search terms “Mobil”, “Mobil fuel”, “Mobil near me”, “Mobil NZ”, “Mobil petrol”, “Mobil petrol near me”, “Mobil petrol station”, “Mobil station” and “Mobil station near me”, summed into one figure. - [Caltex profile](/demand/nz/brands/caltex-nz) - [Mobil profile](/demand/nz/brands/mobil) - [All fuel retailers in New Zealand](/demand/nz/categories/nz-fuel-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Caltex or Mobil? In August 2026, Mobil had more branded searches than Caltex among fuel retailers in New Zealand. Mobil was estimated to have 73.8K branded searches compared to Caltex’s 26.3K, and held a 25.8% Share of Search versus Caltex’s 9.2%. ## Cite this page Brandwave. "Caltex vs Mobil: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/caltex-nz-vs-mobil This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/caltex-nz-vs-mobil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.