--- title: "Calm vs Waking Up: Which is more popular in New Zealand?" description: "Is Calm or Waking Up more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meditation and sleep apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/calm-vs-waking-up" publisher: "Brandwave" --- # Calm vs Waking Up: Which is more popular in New Zealand? Is Calm or Waking Up more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meditation and sleep apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Calm and Waking Up - **Competitive set**: Meditation and sleep apps - **Market**: New Zealand - **Month measured**: Oct 2026 - **Calm Share of Search**: 7.6% - **Waking Up Share of Search**: 1.9% ## Is Calm or Waking Up more popular in search? - In October 2026, Calm had more branded searches than Waking Up among meditation and sleep apps in New Zealand. Calm had about 200 branded searches, while Waking Up had 50. Calm made up 7.6% of all meditation and sleep app searches we track, and Waking Up accounted for 1.9%. - Calm was ahead of Waking Up in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Calm’s share of searches among meditation and sleep apps in New Zealand moved from 8.6% to 7.6%, and its estimated monthly branded searches moved from 230 to 200. - Across the 12 months ending October 2026, Waking Up’s share of searches among meditation and sleep apps in New Zealand held steady at 1.9%, and its estimated monthly branded searches held steady at 50. ## Top meditation and sleep apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Calm appeared in all five answers. Waking Up was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Calm was listed before Waking Up in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Insight Timer | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Calm | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Headspace | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Smiling Mind | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | BetterSleep | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Waking Up | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about meditation and sleep apps - Asked ChatGPT "Which meditation or sleep app should I use in New Zealand?": 1. Insight Timer, 2. Calm, 3. Headspace, 4. Smiling Mind - Asked ChatGPT "What are the best meditation and sleep apps in New Zealand?": 1. Calm, 2. Headspace, 3. Insight Timer, 4. BetterSleep, 5. Smiling Mind, 6. Waking Up - Asked ChatGPT "What's the best meditation or sleep app in New Zealand for better sleep?": 1. Calm, 2. Insight Timer, 3. Headspace, 4. Smiling Mind - Searched Google, AI Overview "meditation apps": 1. Insight Timer, 2. Smiling Mind, 3. Calm, 4. Headspace, 5. Waking Up - Searched Google, AI Overview "sleep sounds app": 1. Calm Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand meditation and sleep apps in October 2026? - In October 2026, BetterSleep overtook Smiling Mind and Calm to rank 3rd among meditation and sleep apps in New Zealand, with 15.2% of the searches. - In October 2026, Calm lost share of searches among meditation and sleep apps in New Zealand, from 9.8% to 7.6%. - In October 2026, Waking Up lost share of searches among meditation and sleep apps in New Zealand, from 3.3% to 1.9%. ## How has branded search for Calm and Waking Up changed in New Zealand over the last 12 months? | Month | Calm estimated searches | Calm Share of Search | Calm rank | Waking Up estimated searches | Waking Up Share of Search | Waking Up rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 230 | 8.6% | 4 | 50 | 1.9% | 6 | | Dec 2025 | 280 | 12.1% | 3 | 70 | 3% | 6 | | Jan 2026 | 330 | 12% | 3 | 110 | 4% | 6 | | Feb 2026 | 300 | 11% | 4 | 70 | 2.6% | 6 | | Mar 2026 | 430 | 13% | 2 | 90 | 2.7% | 5 | | Apr 2026 | 440 | 15.2% | 3 | 70 | 2.4% | 6 | | May 2026 | 390 | 12.1% | 3 | 90 | 2.8% | 6 | | Jun 2026 | 350 | 9% | 4 | 50 | 1.3% | 6 | | Jul 2026 | 480 | 13.5% | 3 | 50 | 1.4% | 6 | | Aug 2026 | 350 | 10.4% | 3 | 70 | 2.1% | 6 | | Sep 2026 | 270 | 9.8% | 4 | 90 | 3.3% | 6 | | Oct 2026 | 200 | 7.6% | 5 | 50 | 1.9% | 6 | ## How are Calm’s and Waking Up’s branded searches counted? Brandwave collects information about searches that people make online using Calm’s and Waking Up’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Calm**: Measured on the search terms “calm app”, “calm app sleep”, “calm daily meditation” and “calm meditation app”, summed into one figure. - **Waking Up**: Measured on the search term “waking up app”. - [Calm profile](/demand/nz/brands/calm) - [Waking Up profile](/demand/nz/brands/waking-up) - [All meditation and sleep apps in New Zealand](/demand/nz/categories/nz-meditation-and-sleep-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Calm or Waking Up more popular in search? In October 2026, Calm had more branded searches than Waking Up among meditation and sleep apps in New Zealand. Calm had about 200 branded searches, while Waking Up had 50. Calm made up 7.6% of all meditation and sleep app searches we track, and Waking Up accounted for 1.9%. ## Cite this page Brandwave. "Calm vs Waking Up: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/calm-vs-waking-up This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/calm-vs-waking-up. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.