--- title: "Call of Duty vs Grand Theft Auto: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Call of Duty or Grand Theft Auto? Compare estimated monthly branded-search demand and Share of Search inside the Video game franchises set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/call-of-duty-vs-grand-theft-auto" publisher: "Brandwave" --- # Call of Duty vs Grand Theft Auto: Which is more popular by branded search in New Zealand? Which is more popular in search, Call of Duty or Grand Theft Auto? Compare estimated monthly branded-search demand and Share of Search inside the Video game franchises set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Call of Duty and Grand Theft Auto - **Competitive set**: Video game franchises - **Market**: New Zealand - **Month measured**: Aug 2026 - **Call of Duty Share of Search**: 9.8% - **Grand Theft Auto Share of Search**: 52.6% ## Which is more popular in search, Call of Duty or Grand Theft Auto? - In August 2026, Grand Theft Auto had more branded searches than Call of Duty among video game franchises in New Zealand. Grand Theft Auto was estimated to have 84K branded searches compared to Call of Duty’s 15.6K, and held a 52.6% Share of Search versus Call of Duty’s 9.8%. - Grand Theft Auto was ahead of Call of Duty in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Call of Duty’s estimated Share of Search among video game franchises in New Zealand moved from 14.1% to 9.8%, and its estimated monthly branded searches moved from 14.1K to 15.6K. - Across the 11 months ending August 2026, Grand Theft Auto’s estimated Share of Search among video game franchises in New Zealand moved from 24.6% to 52.6%, and its estimated monthly branded searches moved from 24.7K to 84K. ## How did search popularity change for New Zealand video game franchises in August 2026? - In August 2026, Grand Theft Auto gained estimated Share of Search among video game franchises in New Zealand, from 44.1% to 52.6%. - In August 2026, Call of Duty lost estimated Share of Search among video game franchises in New Zealand, from 13% to 9.8%. ## Month by month | Month | Call of Duty estimated searches | Call of Duty Share of Search | Call of Duty rank | Grand Theft Auto estimated searches | Grand Theft Auto Share of Search | Grand Theft Auto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.1K | 14.1% | 3 | 24.7K | 24.6% | 2 | | Nov 2025 | 13.4K | 11.2% | 3 | 38.3K | 32% | 2 | | Dec 2025 | 13.8K | 13.8% | 3 | 27.8K | 27.8% | 2 | | Jan 2026 | 10.8K | 12.5% | 3 | 29.2K | 33.9% | 1 | | Feb 2026 | 9.4K | 9.8% | 4 | 32K | 33.3% | 2 | | Mar 2026 | 11.7K | 11.3% | 4 | 26.2K | 25.3% | 2 | | Apr 2026 | 11.1K | 11.8% | 4 | 30.1K | 31.9% | 2 | | May 2026 | 14.3K | 11.2% | 3 | 60.3K | 47.2% | 1 | | Jun 2026 | 21.6K | 10.1% | 3 | 137K | 64.1% | 1 | | Jul 2026 | 16.8K | 13% | 3 | 56.9K | 44.1% | 1 | | Aug 2026 | 15.6K | 9.8% | 3 | 84K | 52.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Call of Duty’s and Grand Theft Auto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Call of Duty**: Measured on the search terms “call of duty”, “call of duty 8”, “call of duty black ops”, “call of duty black ops 2”, “call of duty black ops 6”, “call of duty game”, “call of duty ghost”, “call of duty mobile”, “call of duty modern warfare”, “call of duty modern warfare 2”, “call of duty modern warfare two”, “call of duty mw4”, “call of duty near me”, “call of duty new zealand”, “call of duty nz”, “call of duty online”, “call of duty ps5”, “call of duty vanguard”, “call of duty video game”, “call of duty warzone”, “call of duty waw”, “call of duty ww2”, “call of duty zombies”, “callofduty”, “callofduty com”, “callofduty game” and “callofduty ps5”, summed into one figure. - **Grand Theft Auto**: Measured on the search terms “grand theft auto”, “grand theft auto 4”, “grand theft auto game”, “grand theft auto near me”, “grand theft auto nz”, “grand theft auto online”, “grand theft auto ps5”, “grand theft auto video game”, “grandtheftauto”, “grandtheftauto game”, “gta”, “gta 5”, “gta 6”, “gta 6 pre order”, “gta san andreas”, “gta v”, “gta vi” and “rockstargames com”, summed into one figure. - [Call of Duty profile](/demand/nz/brands/call-of-duty) - [Grand Theft Auto profile](/demand/nz/brands/grand-theft-auto) - [All video game franchises in New Zealand](/demand/nz/categories/nz-video-game-franchises): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Call of Duty or Grand Theft Auto? In August 2026, Grand Theft Auto had more branded searches than Call of Duty among video game franchises in New Zealand. Grand Theft Auto was estimated to have 84K branded searches compared to Call of Duty’s 15.6K, and held a 52.6% Share of Search versus Call of Duty’s 9.8%. ## Cite this page Brandwave. "Call of Duty vs Grand Theft Auto: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/call-of-duty-vs-grand-theft-auto This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/call-of-duty-vs-grand-theft-auto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.