--- title: "CaliWoods vs Hydro Flask: Which is searched more in New Zealand?" description: "Is CaliWoods or Hydro Flask more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Metal straw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/caliwoods-vs-hydro-flask" publisher: "Brandwave" --- # CaliWoods vs Hydro Flask: Which is searched more in New Zealand? Is CaliWoods or Hydro Flask more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Metal straw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CaliWoods and Hydro Flask - **Competitive set**: Metal straw brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **CaliWoods Share of Search**: 0.93% - **Hydro Flask Share of Search**: 47% ## Is CaliWoods or Hydro Flask more popular in search? - In September 2026, Hydro Flask had more branded searches than CaliWoods among metal straw brands in New Zealand. Hydro Flask had about 8,550 branded searches, while CaliWoods had 170. Hydro Flask made up 47% of all metal straw brand searches we track, and CaliWoods accounted for 0.93%. - Hydro Flask was ahead of CaliWoods in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CaliWoods’ share of searches among metal straw brands in New Zealand moved from 1.6% to 0.93%, and its estimated monthly branded searches moved from 320 to 170. - Across the 12 months ending September 2026, Hydro Flask’s share of searches among metal straw brands in New Zealand moved from 52.4% to 47%, and its estimated monthly branded searches moved from 10.5K to 8.6K. ## Top metal straw brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CaliWoods was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hydro Flask did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CaliWoods | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Intentionally Sustainable | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Klean Kanteen | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Hydro Flask | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stanley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | YETI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about metal straw brands - Asked ChatGPT "Which metal straw brand should I buy in New Zealand?": 1. CaliWoods, 2. Intentionally Sustainable - Asked ChatGPT "What are the best metal straw brands in New Zealand?": 1. CaliWoods, 2. Intentionally Sustainable, 3. Klean Kanteen - Asked ChatGPT "What's the best metal straw brand in New Zealand for reusable drinks?": 1. CaliWoods, 2. Intentionally Sustainable, 3. Klean Kanteen - Searched Google, AI Overview "best metal straw": 1. Klean Kanteen, 2. CaliWoods - Searched Google, AI Overview "stainless steel straws": named none of the brands we track Not named in any answer: Hydro Flask, Stanley and YETI. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand metal straw brands in September 2026? - In September 2026, Hydro Flask lost share of searches among metal straw brands in New Zealand, from 56.7% to 47%. - Estimated monthly branded searches for CaliWoods in New Zealand fell 46.9% over 12 measured months, from 320 to 170 in September 2026. ## Month by month | Month | CaliWoods estimated searches | CaliWoods Share of Search | CaliWoods rank | Hydro Flask estimated searches | Hydro Flask Share of Search | Hydro Flask rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 1.6% | 4 | 10.5K | 52.4% | 1 | | Nov 2025 | 390 | 1.1% | 5 | 23.1K | 65% | 1 | | Dec 2025 | 720 | 2.2% | 4 | 19K | 59.1% | 1 | | Jan 2026 | 390 | 1.6% | 4 | 15.4K | 63.8% | 1 | | Feb 2026 | 320 | 1.6% | 5 | 12.6K | 63.4% | 1 | | Mar 2026 | 390 | 2% | 4 | 12.5K | 64% | 1 | | Apr 2026 | 320 | 1.8% | 5 | 10.4K | 59.6% | 1 | | May 2026 | 210 | 1% | 5 | 10.4K | 52% | 1 | | Jun 2026 | 170 | 0.71% | 5 | 10.4K | 43.4% | 2 | | Jul 2026 | 210 | 1.1% | 5 | 10.4K | 56.8% | 1 | | Aug 2026 | 210 | 0.93% | 5 | 12.8K | 56.7% | 1 | | Sep 2026 | 170 | 0.93% | 5 | 8.6K | 47% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using CaliWoods’ and Hydro Flask’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CaliWoods**: Measured on the search term “caliwoods”. - **Hydro Flask**: Measured on the search terms “hydro flask”, “hydro flask coffee”, “hydro flask sale”, “hydroflask”, “hydroflask lunchbox” and “hydroflask with straw”, summed into one figure. - [CaliWoods profile](/demand/nz/brands/caliwoods) - [Hydro Flask profile](/demand/nz/brands/hydro-flask) - [All metal straw brands in New Zealand](/demand/nz/categories/nz-metal-straw-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CaliWoods or Hydro Flask more popular in search? In September 2026, Hydro Flask had more branded searches than CaliWoods among metal straw brands in New Zealand. Hydro Flask had about 8,550 branded searches, while CaliWoods had 170. Hydro Flask made up 47% of all metal straw brand searches we track, and CaliWoods accounted for 0.93%. ## Cite this page Brandwave. "CaliWoods vs Hydro Flask: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/caliwoods-vs-hydro-flask This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/caliwoods-vs-hydro-flask. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.