--- title: "Calico Keep vs Spellbound Games: Which is more popular in New Zealand?" description: "Is Calico Keep or Spellbound Games more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Card and tabletop game stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/calico-keep-vs-spellbound-games" publisher: "Brandwave" --- # Calico Keep vs Spellbound Games: Which is more popular in New Zealand? Is Calico Keep or Spellbound Games more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Card and tabletop game stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Calico Keep and Spellbound Games - **Competitive set**: Card and tabletop game stores - **Market**: New Zealand - **Month measured**: Oct 2026 - **Calico Keep Share of Search**: 4.5% - **Spellbound Games Share of Search**: 4.1% ## Is Calico Keep or Spellbound Games more popular in search? - In October 2026, Calico Keep and Spellbound Games were level in searches among card and tabletop game stores in New Zealand, with an estimated 1.8K versus 1.6K branded searches, at 4.5% and 4.1% of the total. - The lead changed hands 6 times in the 12 months ending October 2026: Spellbound Games took it in February 2026, Calico Keep took it in March 2026, Spellbound Games took it in May 2026, Calico Keep took it in June 2026, Spellbound Games took it in July 2026, Calico Keep took it in October 2026. - Across the 12 months ending October 2026, Calico Keep’s share of searches among card and tabletop game stores in New Zealand moved from 5.6% to 4.5%, and its estimated monthly branded searches moved from 2.1K to 1.8K. - Across the 12 months ending October 2026, Spellbound Games’ share of searches among card and tabletop game stores in New Zealand moved from 5.1% to 4.1%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top card and tabletop game stores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Spellbound Games was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Calico Keep did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vagabond Games & Collectables | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Cerberus Games | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Spellbound Games | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Card Merchant | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Bea DnD Games | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Goblin Games | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Hobby Lords | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Shuffle and Cut | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nova Games | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Calico Keep | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Gaming DNA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about card and tabletop game stores - Asked ChatGPT "Which card and tabletop game store should I shop at in New Zealand?": 1. Cerberus Games, 2. Goblin Games, 3. Bea DnD Games, 4. Card Merchant - Asked ChatGPT "What are the best card and tabletop game stores in New Zealand?": 1. Vagabond Games & Collectables, 2. Card Merchant, 3. Spellbound Games, 4. Cerberus Games, 5. Bea DnD Games, 6. Hobby Lords - Asked ChatGPT "What's the best card and tabletop game store in New Zealand for tabletop games?": 1. Vagabond Games & Collectables, 2. Spellbound Games - Searched Google, AI Overview "card game stores": 1. Card Merchant Not named in any answer: Shuffle and Cut, Nova Games, Calico Keep and Gaming DNA. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand card and tabletop game stores in October 2026? - Spellbound Games’ share of searches among card and tabletop game stores in New Zealand has lost ground for 3 months in a row, from 4.8% to 4.1% in October 2026. - In October 2026, Calico Keep rose from 8th to 7th among card and tabletop game stores in New Zealand. ## How has branded search for Calico Keep and Spellbound Games changed in New Zealand over the last 12 months? | Month | Calico Keep estimated searches | Calico Keep Share of Search | Calico Keep rank | Spellbound Games estimated searches | Spellbound Games Share of Search | Spellbound Games rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.1K | 5.6% | 7 | 1.9K | 5.1% | 8 | | Dec 2025 | 2.1K | 5.6% | 7 | 1.9K | 5.1% | 8 | | Jan 2026 | 2.7K | 6.6% | 6 | 1.9K | 4.7% | 8 | | Feb 2026 | 1.8K | 5.2% | 8 | 1.9K | 5.5% | 7 | | Mar 2026 | 1.9K | 5.4% | 7 | 1.6K | 4.7% | 8 | | Apr 2026 | 2.2K | 5.4% | 7 | 1.9K | 4.6% | 8 | | May 2026 | 2.2K | 5.6% | 8 | 2.4K | 6.2% | 7 | | Jun 2026 | 1.9K | 4.8% | 7 | 1.9K | 4.7% | 8 | | Jul 2026 | 1.9K | 4.7% | 8 | 1.9K | 4.8% | 7 | | Aug 2026 | 1.8K | 4.5% | 8 | 1.9K | 4.7% | 7 | | Sep 2026 | 1.7K | 4.1% | 8 | 1.9K | 4.5% | 7 | | Oct 2026 | 1.8K | 4.5% | 7 | 1.6K | 4.1% | 8 | ## How are Calico Keep’s and Spellbound Games’ branded searches counted? Brandwave collects information about searches that people make online using Calico Keep’s and Spellbound Games’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Calico Keep**: Measured on the search terms “calico keep” and “calicokeep”, summed into one figure. - **Spellbound Games**: Measured on the search term “spellbound games”. - [Calico Keep profile](/demand/nz/brands/calico-keep) - [Spellbound Games profile](/demand/nz/brands/spellbound-games) - [All card and tabletop game stores in New Zealand](/demand/nz/categories/nz-card-and-tabletop-game-stores): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Calico Keep or Spellbound Games more popular in search? In October 2026, Calico Keep and Spellbound Games were level in searches among card and tabletop game stores in New Zealand, with an estimated 1.8K versus 1.6K branded searches, at 4.5% and 4.1% of the total. ## Cite this page Brandwave. "Calico Keep vs Spellbound Games: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/calico-keep-vs-spellbound-games This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/calico-keep-vs-spellbound-games. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.