--- title: "Calico Keep vs Nova Games: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Calico Keep or Nova Games? Compare estimated monthly branded-search demand and Share of Search inside the Card and tabletop game stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/calico-keep-vs-nova-games" publisher: "Brandwave" --- # Calico Keep vs Nova Games: Which is more popular by branded search in New Zealand? Which is more popular in search, Calico Keep or Nova Games? Compare estimated monthly branded-search demand and Share of Search inside the Card and tabletop game stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Calico Keep and Nova Games - **Competitive set**: Card and tabletop game stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Calico Keep Share of Search**: 4.5% - **Nova Games Share of Search**: 6.1% ## Which is more popular in search, Calico Keep or Nova Games? - In August 2026, Nova Games had more branded searches than Calico Keep among card and tabletop game stores in New Zealand. Nova Games was estimated to have 2.6K branded searches compared to Calico Keep’s 1.9K, and held a 6.1% Share of Search versus Calico Keep’s 4.5%. - The lead changed hands 2 times in the 11 months ending August 2026: Calico Keep took it in January 2026, Nova Games took it in February 2026. - Across the 11 months ending August 2026, Calico Keep’s estimated Share of Search among card and tabletop game stores in New Zealand moved from 6.1% to 4.5%, and its estimated monthly branded searches held steady at 1.9K. - Across the 11 months ending August 2026, Nova Games’ estimated Share of Search among card and tabletop game stores in New Zealand moved from 8.4% to 6.1%, and its estimated monthly branded searches held steady at 2.6K. ## How did search popularity change for New Zealand card and tabletop game stores in August 2026? - Calico Keep’s estimated Share of Search among card and tabletop game stores in New Zealand has lost ground for 3 months in a row, from 5.6% to 4.5% in August 2026. ## Month by month | Month | Calico Keep estimated searches | Calico Keep Share of Search | Calico Keep rank | Nova Games estimated searches | Nova Games Share of Search | Nova Games rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 6.1% | 8 | 2.6K | 8.4% | 5 | | Nov 2025 | 2.2K | 5.7% | 8 | 2.6K | 6.9% | 6 | | Dec 2025 | 2.2K | 5.8% | 8 | 3.1K | 8.3% | 6 | | Jan 2026 | 2.7K | 6.5% | 6 | 2.6K | 6.2% | 7 | | Feb 2026 | 1.9K | 5.2% | 8 | 2.6K | 7.2% | 6 | | Mar 2026 | 1.9K | 5.2% | 8 | 2.6K | 7% | 7 | | Apr 2026 | 2.3K | 5.2% | 8 | 3.1K | 7.2% | 5 | | May 2026 | 2.2K | 5.6% | 8 | 2.6K | 6.7% | 6 | | Jun 2026 | 2K | 4.8% | 8 | 2.6K | 6.2% | 6 | | Jul 2026 | 2K | 4.7% | 8 | 2.5K | 5.9% | 7 | | Aug 2026 | 1.9K | 4.5% | 8 | 2.6K | 6.1% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Calico Keep’s and Nova Games’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Calico Keep**: Measured on the search terms “calico keep”, “calico keep nz” and “calicokeep”, summed into one figure. - **Nova Games**: Measured on the search terms “nova games”, “nova games near me”, “nova games nz”, “nova games online”, “nova games warhammer”, “novagames” and “novagames nz”, summed into one figure. - [Calico Keep profile](/demand/nz/brands/calico-keep) - [Nova Games profile](/demand/nz/brands/nova-games) - [All card and tabletop game stores in New Zealand](/demand/nz/categories/nz-card-and-tabletop-game-stores): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Calico Keep or Nova Games? In August 2026, Nova Games had more branded searches than Calico Keep among card and tabletop game stores in New Zealand. Nova Games was estimated to have 2.6K branded searches compared to Calico Keep’s 1.9K, and held a 6.1% Share of Search versus Calico Keep’s 4.5%. ## Cite this page Brandwave. "Calico Keep vs Nova Games: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/calico-keep-vs-nova-games This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/calico-keep-vs-nova-games. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.