---
title: "Calico Keep vs Goblin Games: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Calico Keep or Goblin Games? Compare estimated monthly branded-search demand and Share of Search inside the Card and tabletop game stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/calico-keep-vs-goblin-games"
publisher: "Brandwave"
---

# Calico Keep vs Goblin Games: Which is more popular by branded search in New Zealand?

Which is more popular in search, Calico Keep or Goblin Games? Compare estimated monthly branded-search demand and Share of Search inside the Card and tabletop game stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Calico Keep and Goblin Games
- **Competitive set**: Card and tabletop game stores
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Calico Keep Share of Search**: 4.5%
- **Goblin Games Share of Search**: 12.3%

## Which is more popular in search, Calico Keep or Goblin Games?

- In August 2026, Goblin Games had more branded searches than Calico Keep among card and tabletop game stores in New Zealand. Goblin Games was estimated to have 5.2K branded searches compared to Calico Keep’s 1.9K, and held a 12.3% Share of Search versus Calico Keep’s 4.5%.
- Goblin Games was ahead of Calico Keep in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Calico Keep’s estimated Share of Search among card and tabletop game stores in New Zealand moved from 6.1% to 4.5%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, Goblin Games’ estimated Share of Search among card and tabletop game stores in New Zealand moved from 16.8% to 12.3%, and its estimated monthly branded searches held steady at 5.2K.

## How did search popularity change for New Zealand card and tabletop game stores in August 2026?

- Calico Keep’s estimated Share of Search among card and tabletop game stores in New Zealand has lost ground for 3 months in a row, from 5.6% to 4.5% in August 2026.

## Month by month

| Month | Calico Keep estimated searches | Calico Keep Share of Search | Calico Keep rank | Goblin Games estimated searches | Goblin Games Share of Search | Goblin Games rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 6.1% | 8 | 5.2K | 16.8% | 3 |
| Nov 2025 | 2.2K | 5.7% | 8 | 4.2K | 11.1% | 3 |
| Dec 2025 | 2.2K | 5.8% | 8 | 4.5K | 12% | 3 |
| Jan 2026 | 2.7K | 6.5% | 6 | 5.5K | 13.2% | 3 |
| Feb 2026 | 1.9K | 5.2% | 8 | 4.5K | 12.5% | 3 |
| Mar 2026 | 1.9K | 5.2% | 8 | 5.2K | 14.1% | 3 |
| Apr 2026 | 2.3K | 5.2% | 8 | 5.2K | 12% | 3 |
| May 2026 | 2.2K | 5.6% | 8 | 5.2K | 13.1% | 3 |
| Jun 2026 | 2K | 4.8% | 8 | 5.2K | 12.4% | 3 |
| Jul 2026 | 2K | 4.7% | 8 | 5.2K | 12.2% | 3 |
| Aug 2026 | 1.9K | 4.5% | 8 | 5.2K | 12.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Calico Keep’s and Goblin Games’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Calico Keep**: Measured on the search terms “calico keep”, “calico keep nz” and “calicokeep”, summed into one figure.
- **Goblin Games**: Measured on the search terms “goblin games”, “goblin games near me”, “goblin games nz”, “goblin games online”, “goblin games warhammer”, “goblingames” and “goblingames nz”, summed into one figure.

- [Calico Keep profile](/demand/nz/brands/calico-keep)
- [Goblin Games profile](/demand/nz/brands/goblin-games)
- [All card and tabletop game stores in New Zealand](/demand/nz/categories/nz-card-and-tabletop-game-stores): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Calico Keep or Goblin Games?

In August 2026, Goblin Games had more branded searches than Calico Keep among card and tabletop game stores in New Zealand. Goblin Games was estimated to have 5.2K branded searches compared to Calico Keep’s 1.9K, and held a 12.3% Share of Search versus Calico Keep’s 4.5%.

## Cite this page

Brandwave. "Calico Keep vs Goblin Games: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/calico-keep-vs-goblin-games

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/calico-keep-vs-goblin-games. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.