--- title: "Calico Keep vs Card Merchant: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Calico Keep or Card Merchant? Compare estimated monthly branded-search demand and Share of Search inside the Card and tabletop game stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/calico-keep-vs-card-merchant" publisher: "Brandwave" --- # Calico Keep vs Card Merchant: Which is more popular by branded search in New Zealand? Which is more popular in search, Calico Keep or Card Merchant? Compare estimated monthly branded-search demand and Share of Search inside the Card and tabletop game stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Calico Keep and Card Merchant - **Competitive set**: Card and tabletop game stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Calico Keep Share of Search**: 4.5% - **Card Merchant Share of Search**: 25.4% ## Which is more popular in search, Calico Keep or Card Merchant? - In August 2026, Card Merchant had more branded searches than Calico Keep among card and tabletop game stores in New Zealand. Card Merchant was estimated to have 10.8K branded searches compared to Calico Keep’s 1.9K, and held a 25.4% Share of Search versus Calico Keep’s 4.5%. - Card Merchant was ahead of Calico Keep in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Calico Keep’s estimated Share of Search among card and tabletop game stores in New Zealand moved from 6.1% to 4.5%, and its estimated monthly branded searches held steady at 1.9K. - Across the 11 months ending August 2026, Card Merchant’s estimated Share of Search among card and tabletop game stores in New Zealand moved from 28% to 25.4%, and its estimated monthly branded searches moved from 8.7K to 10.8K. ## How did search popularity change for New Zealand card and tabletop game stores in August 2026? - Calico Keep’s estimated Share of Search among card and tabletop game stores in New Zealand has lost ground for 3 months in a row, from 5.6% to 4.5% in August 2026. - Estimated monthly branded searches for Card Merchant in New Zealand rose 23.7% over 11 measured months, from 8.7K to 10.8K in August 2026. ## Month by month | Month | Calico Keep estimated searches | Calico Keep Share of Search | Calico Keep rank | Card Merchant estimated searches | Card Merchant Share of Search | Card Merchant rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 6.1% | 8 | 8.7K | 28% | 1 | | Nov 2025 | 2.2K | 5.7% | 8 | 10.5K | 27.6% | 1 | | Dec 2025 | 2.2K | 5.8% | 8 | 10.4K | 27.7% | 1 | | Jan 2026 | 2.7K | 6.5% | 6 | 10.5K | 25.2% | 1 | | Feb 2026 | 1.9K | 5.2% | 8 | 10.4K | 29% | 1 | | Mar 2026 | 1.9K | 5.2% | 8 | 8.7K | 23.6% | 2 | | Apr 2026 | 2.3K | 5.2% | 8 | 10.8K | 24.7% | 2 | | May 2026 | 2.2K | 5.6% | 8 | 10.5K | 26.5% | 2 | | Jun 2026 | 2K | 4.8% | 8 | 10.6K | 25.3% | 2 | | Jul 2026 | 2K | 4.7% | 8 | 10.7K | 25% | 2 | | Aug 2026 | 1.9K | 4.5% | 8 | 10.8K | 25.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Calico Keep’s and Card Merchant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Calico Keep**: Measured on the search terms “calico keep”, “calico keep nz” and “calicokeep”, summed into one figure. - **Card Merchant**: Measured on the search terms “card merchant”, “card merchant near me”, “card merchant new zealand”, “card merchant nz”, “cardmerchant” and “cardmerchant nz”, summed into one figure. - [Calico Keep profile](/demand/nz/brands/calico-keep) - [Card Merchant profile](/demand/nz/brands/card-merchant) - [All card and tabletop game stores in New Zealand](/demand/nz/categories/nz-card-and-tabletop-game-stores): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Calico Keep or Card Merchant? In August 2026, Card Merchant had more branded searches than Calico Keep among card and tabletop game stores in New Zealand. Card Merchant was estimated to have 10.8K branded searches compared to Calico Keep’s 1.9K, and held a 25.4% Share of Search versus Calico Keep’s 4.5%. ## Cite this page Brandwave. "Calico Keep vs Card Merchant: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/calico-keep-vs-card-merchant This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/calico-keep-vs-card-merchant. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.