--- title: "Calibre Partners vs KPMG: Which is searched more in New Zealand?" description: "Is Calibre Partners or KPMG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Corporate finance and M&A advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/calibre-partners-vs-kpmg-new-zealand" publisher: "Brandwave" --- # Calibre Partners vs KPMG: Which is searched more in New Zealand? Is Calibre Partners or KPMG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Corporate finance and M&A advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Calibre Partners and KPMG - **Competitive set**: Corporate finance and M&A advisers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Calibre Partners Share of Search**: 5.9% - **KPMG Share of Search**: 2.5% ## Is Calibre Partners or KPMG more popular in search? - In September 2026, Calibre Partners had more branded searches than KPMG among corporate finance and M&A advisers in New Zealand. Calibre Partners had about 260 branded searches, while KPMG had 110. Calibre Partners made up 5.9% of all corporate finance and M&A adviser searches we track, and KPMG accounted for 2.5%. - Calibre Partners was ahead of KPMG in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Calibre Partners’ share of searches among corporate finance and M&A advisers in New Zealand moved from 16.7% to 5.9%, and its estimated monthly branded searches moved from 590 to 260. - Across the 12 months ending September 2026, KPMG’s share of searches among corporate finance and M&A advisers in New Zealand held steady at 2.5%, and its estimated monthly branded searches moved from 90 to 110. ## Top corporate finance and M&A advisers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KPMG was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Calibre Partners was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Calibre Partners and KPMG were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cameron Partners | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PwC | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Simmons Corporate Finance | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Calibre Partners | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | KPMG | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Deloitte | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Northington Partners | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Clarien Partners | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about corporate finance and M&A advisers - Asked ChatGPT "Which corporate finance adviser should I hire in New Zealand?": 1. Cameron Partners, 2. PwC, 3. KPMG, 4. Simmons Corporate Finance - Asked ChatGPT "What are the best corporate finance advisers in New Zealand?": 1. PwC, 2. Cameron Partners, 3. Deloitte, 4. KPMG, 5. Simmons Corporate Finance - Asked ChatGPT "What's the best corporate finance adviser in New Zealand for a business sale?": 1. Cameron Partners, 2. PwC, 3. Northington Partners, 4. Simmons Corporate Finance, 5. Deloitte - Searched Google, AI Overview "corporate finance advisers nz": 1. Cameron Partners, 2. Simmons Corporate Finance, 3. Calibre Partners, 4. PwC, 5. KPMG - Searched Google, AI Overview "mergers and acquisitions adviser nz": 1. Cameron Partners, 2. Calibre Partners, 3. PwC, 4. Deloitte Not named in any answer: Clarien Partners. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand corporate finance and M&A advisers in September 2026? - In September 2026, KPMG lost share of searches among corporate finance and M&A advisers in New Zealand, from 3.4% to 2.5%. - Estimated monthly branded searches for Calibre Partners in New Zealand fell 55.9% over 12 measured months, from 590 to 260 in September 2026. ## Month by month | Month | Calibre Partners estimated searches | Calibre Partners Share of Search | Calibre Partners rank | KPMG estimated searches | KPMG Share of Search | KPMG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 16.7% | 3 | 90 | 2.5% | 6 | | Nov 2025 | 320 | 9.5% | 4 | 110 | 3.3% | 6 | | Dec 2025 | 320 | 12.2% | 3 | 70 | 2.7% | 6 | | Jan 2026 | 260 | 10.2% | 3 | 70 | 2.7% | 6 | | Feb 2026 | 320 | 9.4% | 4 | 110 | 3.2% | 6 | | Mar 2026 | 720 | 15.2% | 3 | 210 | 4.4% | 5 | | Apr 2026 | 390 | 13.5% | 3 | 90 | 3.1% | 6 | | May 2026 | 320 | 10.9% | 4 | 90 | 3.1% | 6 | | Jun 2026 | 320 | 10.7% | 4 | 140 | 4.7% | 6 | | Jul 2026 | 390 | 13.1% | 3 | 110 | 3.7% | 6 | | Aug 2026 | 260 | 6.3% | 5 | 140 | 3.4% | 6 | | Sep 2026 | 260 | 5.9% | 5 | 110 | 2.5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Calibre Partners’ and KPMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Calibre Partners**: Measured on the search term “calibre partners”. - **KPMG**: Measured on the search term “KPMG New Zealand”. - [Calibre Partners profile](/demand/nz/brands/calibre-partners) - [KPMG profile](/demand/nz/brands/kpmg-new-zealand) - [All corporate finance and M&A advisers in New Zealand](/demand/nz/categories/nz-corporate-finance-advisers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Calibre Partners or KPMG more popular in search? In September 2026, Calibre Partners had more branded searches than KPMG among corporate finance and M&A advisers in New Zealand. Calibre Partners had about 260 branded searches, while KPMG had 110. Calibre Partners made up 5.9% of all corporate finance and M&A adviser searches we track, and KPMG accounted for 2.5%. ## Cite this page Brandwave. "Calibre Partners vs KPMG: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/calibre-partners-vs-kpmg-new-zealand This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/calibre-partners-vs-kpmg-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.