--- title: "Caitlin Crisp vs Kowtow: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Caitlin Crisp or Kowtow? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/caitlin-crisp-vs-kowtow" publisher: "Brandwave" --- # Caitlin Crisp vs Kowtow: Which is more popular by branded search in New Zealand? Which is more popular in search, Caitlin Crisp or Kowtow? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Caitlin Crisp and Kowtow - **Competitive set**: designer fashion labels - **Market**: New Zealand - **Month measured**: Aug 2026 - **Caitlin Crisp Share of Search**: 15.3% - **Kowtow Share of Search**: 7.4% ## Which is more popular in search, Caitlin Crisp or Kowtow? - In August 2026, Caitlin Crisp had more branded searches than Kowtow among designer fashion labels in New Zealand. Caitlin Crisp was estimated to have 11.9K branded searches compared to Kowtow’s 5.8K, and held a 15.3% Share of Search versus Kowtow’s 7.4%. - The lead changed hands 4 times in the 11 months ending August 2026: Kowtow took it in January 2026, Caitlin Crisp took it in February 2026, Kowtow took it in March 2026, Caitlin Crisp took it in August 2026. - Across the 11 months ending August 2026, Caitlin Crisp’s estimated Share of Search among designer fashion labels in New Zealand moved from 11.3% to 15.3%, and its estimated monthly branded searches moved from 8.2K to 11.9K. - Across the 11 months ending August 2026, Kowtow’s estimated Share of Search among designer fashion labels in New Zealand moved from 9.4% to 7.4%, and its estimated monthly branded searches moved from 6.8K to 5.8K. ## How did search popularity change for New Zealand designer fashion labels in August 2026? - In August 2026, Caitlin Crisp overtook Maggie Marilyn to rank 2nd among designer fashion labels in New Zealand, at 15.3%. - In August 2026, Kowtow lost estimated Share of Search among designer fashion labels in New Zealand, from 10% to 7.4%. ## Month by month | Month | Caitlin Crisp estimated searches | Caitlin Crisp Share of Search | Caitlin Crisp rank | Kowtow estimated searches | Kowtow Share of Search | Kowtow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.2K | 11.3% | 4 | 6.8K | 9.4% | 5 | | Nov 2025 | 10.1K | 11.2% | 3 | 8.1K | 9% | 5 | | Dec 2025 | 8.1K | 9.7% | 3 | 6.8K | 8.1% | 5 | | Jan 2026 | 6.8K | 9.2% | 5 | 6.8K | 9.2% | 4 | | Feb 2026 | 6.7K | 10.2% | 4 | 6.3K | 9.7% | 5 | | Mar 2026 | 6.5K | 8.1% | 5 | 7.7K | 9.6% | 3 | | Apr 2026 | 6.4K | 8.7% | 5 | 8.6K | 11.7% | 2 | | May 2026 | 5.3K | 7.8% | 5 | 6.6K | 9.8% | 4 | | Jun 2026 | 5.3K | 8% | 5 | 6.8K | 10.4% | 3 | | Jul 2026 | 4.4K | 6.5% | 6 | 6.8K | 10% | 4 | | Aug 2026 | 11.9K | 15.3% | 2 | 5.8K | 7.4% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Caitlin Crisp’s and Kowtow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Caitlin Crisp**: Measured on the search terms “caitlin crisp”, “caitlin crisp darling dress”, “caitlin crisp dress”, “caitlin crisp forever and always dress”, “caitlin crisp little rosie set”, “caitlin crisp near me”, “caitlin crisp nz”, “caitlin crisp sale”, “caitlin crisp set”, “caitlin crisp stockists”, “caitlin crisp top” and “caitlincrisp”, summed into one figure. - **Kowtow**: Measured on the search terms “kowtow apron dress”, “kowtow archive sale”, “kowtow black dress”, “kowtow clothing”, “kowtow dress”, “kowtow nz”, “kowtow sale”, “kowtow study dress”, “kowtow swing dress” and “kowtow wrap dress”, summed into one figure. - [Caitlin Crisp profile](/demand/nz/brands/caitlin-crisp) - [Kowtow profile](/demand/nz/brands/kowtow) - [All designer fashion labels in New Zealand](/demand/nz/categories/nz-designer-fashion-labels): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Caitlin Crisp or Kowtow? In August 2026, Caitlin Crisp had more branded searches than Kowtow among designer fashion labels in New Zealand. Caitlin Crisp was estimated to have 11.9K branded searches compared to Kowtow’s 5.8K, and held a 15.3% Share of Search versus Kowtow’s 7.4%. ## Cite this page Brandwave. "Caitlin Crisp vs Kowtow: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/caitlin-crisp-vs-kowtow This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/caitlin-crisp-vs-kowtow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.