--- title: "Caitlin Crisp vs Ingrid Starnes: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Caitlin Crisp or Ingrid Starnes? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/caitlin-crisp-vs-ingrid-starnes" publisher: "Brandwave" --- # Caitlin Crisp vs Ingrid Starnes: Which is more popular by branded search in New Zealand? Which is more popular in search, Caitlin Crisp or Ingrid Starnes? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Caitlin Crisp and Ingrid Starnes - **Competitive set**: designer fashion labels - **Market**: New Zealand - **Month measured**: Aug 2026 - **Caitlin Crisp Share of Search**: 15.3% - **Ingrid Starnes Share of Search**: 0.24% ## Which is more popular in search, Caitlin Crisp or Ingrid Starnes? - In August 2026, Caitlin Crisp had more branded searches than Ingrid Starnes among designer fashion labels in New Zealand. Caitlin Crisp was estimated to have 11.9K branded searches compared to Ingrid Starnes’ 190, and held a 15.3% Share of Search versus Ingrid Starnes’ 0.24%. - Caitlin Crisp was ahead of Ingrid Starnes in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Caitlin Crisp’s estimated Share of Search among designer fashion labels in New Zealand moved from 11.3% to 15.3%, and its estimated monthly branded searches moved from 8.2K to 11.9K. - Across the 11 months ending August 2026, Ingrid Starnes’ estimated Share of Search among designer fashion labels in New Zealand moved from 0.35% to 0.24%, and its estimated monthly branded searches moved from 250 to 190. ## How did search popularity change for New Zealand designer fashion labels in August 2026? - In August 2026, Caitlin Crisp overtook Maggie Marilyn to rank 2nd among designer fashion labels in New Zealand, at 15.3%. - Estimated monthly branded searches for Ingrid Starnes in New Zealand fell 24% over 11 measured months, from 250 to 190 in August 2026. ## Month by month | Month | Caitlin Crisp estimated searches | Caitlin Crisp Share of Search | Caitlin Crisp rank | Ingrid Starnes estimated searches | Ingrid Starnes Share of Search | Ingrid Starnes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.2K | 11.3% | 4 | 250 | 0.35% | 10 | | Nov 2025 | 10.1K | 11.2% | 3 | 290 | 0.32% | 10 | | Dec 2025 | 8.1K | 9.7% | 3 | 240 | 0.29% | 10 | | Jan 2026 | 6.8K | 9.2% | 5 | 240 | 0.32% | 10 | | Feb 2026 | 6.7K | 10.2% | 4 | 230 | 0.35% | 10 | | Mar 2026 | 6.5K | 8.1% | 5 | 250 | 0.31% | 10 | | Apr 2026 | 6.4K | 8.7% | 5 | 240 | 0.32% | 10 | | May 2026 | 5.3K | 7.8% | 5 | 240 | 0.36% | 10 | | Jun 2026 | 5.3K | 8% | 5 | 250 | 0.38% | 10 | | Jul 2026 | 4.4K | 6.5% | 6 | 180 | 0.26% | 10 | | Aug 2026 | 11.9K | 15.3% | 2 | 190 | 0.24% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Caitlin Crisp’s and Ingrid Starnes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Caitlin Crisp**: Measured on the search terms “caitlin crisp”, “caitlin crisp darling dress”, “caitlin crisp dress”, “caitlin crisp forever and always dress”, “caitlin crisp little rosie set”, “caitlin crisp near me”, “caitlin crisp nz”, “caitlin crisp sale”, “caitlin crisp set”, “caitlin crisp stockists”, “caitlin crisp top” and “caitlincrisp”, summed into one figure. - **Ingrid Starnes**: Measured on the search terms “ingrid starnes”, “ingrid starnes dress”, “ingrid starnes near me”, “ingrid starnes online”, “ingrid starnes sale” and “ingridstarnes”, summed into one figure. - [Caitlin Crisp profile](/demand/nz/brands/caitlin-crisp) - [Ingrid Starnes profile](/demand/nz/brands/ingrid-starnes) - [All designer fashion labels in New Zealand](/demand/nz/categories/nz-designer-fashion-labels): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Caitlin Crisp or Ingrid Starnes? In August 2026, Caitlin Crisp had more branded searches than Ingrid Starnes among designer fashion labels in New Zealand. Caitlin Crisp was estimated to have 11.9K branded searches compared to Ingrid Starnes’ 190, and held a 15.3% Share of Search versus Ingrid Starnes’ 0.24%. ## Cite this page Brandwave. "Caitlin Crisp vs Ingrid Starnes: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/caitlin-crisp-vs-ingrid-starnes This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/caitlin-crisp-vs-ingrid-starnes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.