--- title: "Caffiend vs Rata's Kitchen: Which is more popular in New Zealand?" description: "Is Caffiend or Rata's Kitchen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lower Hutt cafés and restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/caffiend-vs-ratas-kitchen" publisher: "Brandwave" --- # Caffiend vs Rata's Kitchen: Which is more popular in New Zealand? Is Caffiend or Rata's Kitchen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lower Hutt cafés and restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Caffiend and Rata's Kitchen - **Competitive set**: Lower Hutt cafés and restaurants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Caffiend Share of Search**: 9.6% - **Rata's Kitchen Share of Search**: 8.1% ## Is Caffiend or Rata's Kitchen more popular in search? - In October 2026, Caffiend had more branded searches than Rata's Kitchen among Lower Hutt cafés and restaurants in New Zealand. Caffiend had about 1,900 branded searches, while Rata's Kitchen had 1,600. Caffiend made up 9.6% of all Lower Hutt cafés and restaurant searches we track, and Rata's Kitchen accounted for 8.1%. - The lead changed hands 3 times in the 12 months ending October 2026: Caffiend took it in December 2025, Rata's Kitchen took it in February 2026, Caffiend took it in March 2026. - Across the 12 months ending October 2026, Caffiend’s share of searches among Lower Hutt cafés and restaurants in New Zealand moved from 8% to 9.6%, and its estimated monthly branded searches moved from 1.6K to 1.9K. - Across the 12 months ending October 2026, Rata's Kitchen’s share of searches among Lower Hutt cafés and restaurants in New Zealand moved from 9.6% to 8.1%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top Lower Hutt cafés and restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Caffiend and Rata's Kitchen were each mentioned in two out of three: in two of the three ChatGPT answers. Caffiend was listed before Rata's Kitchen in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Seashore Cabaret | 1st | 3 of 3 | 3 of 3 | | Sweet Vanilla Kitchen | 2nd | 2 of 3 | 2 of 3 | | Rata's Kitchen | 3rd | 2 of 3 | 2 of 3 | | Twenty Eight | 4th | 2 of 3 | 2 of 3 | | Caffiend | 5th | 2 of 3 | 2 of 3 | | El Turko Charcoal Grill | 6th | 2 of 3 | 2 of 3 | | Banoo Persian Restaurant | 7th | 2 of 3 | 2 of 3 | | Comes & Goes | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Lower Hutt cafés and restaurants - Asked ChatGPT "Which cafe or restaurant should I go to in Lower Hutt, New Zealand?": 1. Seashore Cabaret, 2. Twenty Eight, 3. Sweet Vanilla Kitchen, 4. Caffiend, 5. Banoo Persian Restaurant - Asked ChatGPT "What are the best cafes and restaurants in Lower Hutt, New Zealand?": 1. Seashore Cabaret, 2. Sweet Vanilla Kitchen, 3. Caffiend, 4. Twenty Eight, 5. Rata's Kitchen, 6. Banoo Persian Restaurant, 7. El Turko Charcoal Grill - Asked ChatGPT "What's the best cafe or restaurant in Lower Hutt, New Zealand for a night out?": 1. Rata's Kitchen, 2. El Turko Charcoal Grill, 3. Seashore Cabaret Not named in any answer: Comes & Goes. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Lower Hutt cafés and restaurants in October 2026? - Estimated monthly branded searches for Caffiend in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in October 2026. - Estimated monthly branded searches for Rata's Kitchen in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in October 2026. ## How has branded search for Caffiend and Rata's Kitchen changed in New Zealand over the last 12 months? | Month | Caffiend estimated searches | Caffiend Share of Search | Caffiend rank | Rata's Kitchen estimated searches | Rata's Kitchen Share of Search | Rata's Kitchen rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.6K | 8% | 5 | 1.9K | 9.6% | 4 | | Dec 2025 | 2.4K | 10.8% | 3 | 1.6K | 7.2% | 5 | | Jan 2026 | 2.9K | 13.1% | 2 | 1.9K | 8.6% | 5 | | Feb 2026 | 1.9K | 9% | 5 | 2.4K | 11.3% | 4 | | Mar 2026 | 1.9K | 8.9% | 4 | 1.6K | 7.5% | 6 | | Apr 2026 | 2.4K | 11.2% | 4 | 1.9K | 8.9% | 5 | | May 2026 | 2.4K | 9.8% | 4 | 2.4K | 9.8% | 5 | | Jun 2026 | 1.9K | 10% | 4 | 1.9K | 10% | 5 | | Jul 2026 | 1.9K | 9.2% | 4 | 1.6K | 7.8% | 5 | | Aug 2026 | 1.9K | 9.9% | 4 | 1.3K | 6.8% | 5 | | Sep 2026 | 1.9K | 9.8% | 4 | 1.6K | 8.3% | 5 | | Oct 2026 | 1.9K | 9.6% | 4 | 1.6K | 8.1% | 5 | ## How are Caffiend’s and Rata's Kitchen’s branded searches counted? Brandwave collects information about searches that people make online using Caffiend’s and Rata's Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Caffiend**: Measured on the search term “caffiend”. - **Rata's Kitchen**: Measured on the search term “ratas kitchen”. - [Caffiend profile](/demand/nz/brands/caffiend) - [Rata's Kitchen profile](/demand/nz/brands/ratas-kitchen) - [All Lower Hutt cafés and restaurants in New Zealand](/demand/nz/locations/lower-hutt/restaurants): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Caffiend or Rata's Kitchen more popular in search? In October 2026, Caffiend had more branded searches than Rata's Kitchen among Lower Hutt cafés and restaurants in New Zealand. Caffiend had about 1,900 branded searches, while Rata's Kitchen had 1,600. Caffiend made up 9.6% of all Lower Hutt cafés and restaurant searches we track, and Rata's Kitchen accounted for 8.1%. ## Cite this page Brandwave. "Caffiend vs Rata's Kitchen: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/caffiend-vs-ratas-kitchen This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/caffiend-vs-ratas-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.